Kyle Motts
Philadelphia,PA
Summary
Results-oriented B2B marketing leader with over 10 years of experience in growth marketing and account-based marketing. Supported enterprise accounts exceeding $400M, optimized pipeline performance, and scaled multi-channel campaigns. Skilled in leveraging data and emerging technologies, including Generative AI, to enhance marketing effectiveness and operational efficiency.
Overview
2026
2026
years of professional experience
2
2
Certifications
Work History
Marketing Lead
Method, A Hitachi Group Company
Philadelphia, USA
02.2025 - Current
- Lead enterprise B2B demand generation and ABM strategy across multiple service offerings, supporting pipeline growth through integrated digital, paid media, and event-driven campaigns.
- Partner with sales leadership to define ideal customer profiles (ICPs), prioritize target accounts, and align inbound and outbound motions, adding 33 MQLs to the sales pipeline.
- Design and execute paid digital and social campaigns that increased top-of-funnel engagement, increasing web user traffic by 33% and page followers by 8.3%.
- Establish joint sales and marketing campaign governance and reporting, improving visibility into pipeline contribution, and campaign ROI across leadership teams.
- Manage agency partners across social media, content creation, and thought leadership initiatives, improving delivery timelines and campaign consistency by developing four custom campaigns.
- Direct integrated growth, digital, and brand initiatives to strengthen market positioning and support revenue objectives, contributing to an estimated $12M in total inbound value over a one-year period.
Marketing Lead - ABM
Accenture
Philadelphia, USA
05.2021 - 02.2025
- Owned a marketing strategy for four Diamond Client accounts representing over $400 million in annual revenue, delivering integrated demand and event marketing programs that supported year-over-year pipeline growth.
- Planned and executed multi-channel campaigns aligned to client buying journeys, improving engagement across executive and institutional platforms.
- Optimized campaign ROI through performance analysis, including CSAT, NPS, engagement, and conversion metrics.
- Contributed to the launch of a global Generative AI platform that enhanced marketing workflows and reporting efficiency, reducing manual analysis time.
- Advised internal stakeholders on sponsorship and partnership investments, improving value assessment, and maximizing return on marketing spend.
Manager – Activation, Corporate Partnerships
Philadelphia 76ers
Philadelphia, USA
07.2014 - 05.2021
- Secured and managed $60M portfolio of marketing contracts across banking, healthcare, and education sectors.
- Generated over 1 billion impressions by collaborating with internal stakeholders to design and execute go-to-market strategies for 60+ brands.
- Managed complex project budgets and logistics to ensure sustainable execution of activation programs.
- Coached and managed two Marketing Partnership Coordinators, contributing to team productivity and professional development.
- Liaised with 76ers Community Relations team to launch 40 company-wide volunteer initiatives, enhancing community engagement in Philadelphia region.
Coordinator – Marketing Partnerships
Philadelphia 76ers
Philadelphia, USA
- Customized marketing solutions for client objectives and 76ers platform, retaining $30M in contract value.
Sales Associate
Philadelphia 76ers
Philadelphia, USA
- Developed custom Microsoft Excel price-reporting template, reducing sales cycle time by 33% and standardizing data for salesforce
Education
Bachelor of Science - Marketing
Miami University
Oxford, Ohio, OHSkills
- Growth and account-based marketing
- Campaign optimization strategies
- Data analysis and insights
- Digital marketing strategy development
- Sales enablement
- Stakeholder engagement
Certification
Wharton Online - Generative AI for Decision Makers
Timeline
Marketing Lead
Method, A Hitachi Group Company
02.2025 - Current
Marketing Lead - ABM
Accenture
05.2021 - 02.2025
Manager – Activation, Corporate Partnerships
Philadelphia 76ers
07.2014 - 05.2021
Coordinator – Marketing Partnerships
Philadelphia 76ers
Sales Associate
Philadelphia 76ers
Bachelor of Science - Marketing
Miami University