Kyle Nolan

Director of Enrollment Marketing

Curry College

02.2015 - Current

Implement digital marketing and communication strategies to drive lead acquisition, nurture contacts and yield students throughout the undergraduate, graduate, and continuing education cycles to meet enrollment goals and generate revenue
Copywrite, edit and design email marketing campaigns, paid media, website collateral and printed materials to reach diverse audiences (200,000+ contacts), build brand awareness and influence recruitment
Supervise (1) professional and (25) student staff members by hiring, training, and evaluating their performance in supporting departmental goals
Serve as administrator for marketing software(s) Salesforce and Account Engagement, managing automation, workflows, and data integrity
Design and publish paid advertisements, as well as operate social media accounts, to drive website traffic and enhance brand affinity
Maintain a comprehensive database of prospective students and make strategic marketing decisions by tracking overall engagement
Analyze data, performance metrics, and market trends to refine recruitment strategy and allocation of resources
Serve as a liaison to all campus departments to ensure seamless communication and coordination of relevant content
Revised and updated enrollment marketing collateral (digital and print) throughout 2-year institutional re-brand.
Coordinate 50+ annual in-person and virtual events to influence student recruitment
Manage external vendor relationships, including contract negotiation, budgeting, and allocation of resources

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