Kyle Robinson
Greenville
Summary
Dynamic leader with a proven track record at Wellzesta (engagement technology company), driving 40% year-over-year growth. Expert in revenue operations and strategic planning, fostering partnerships that enhance operational efficiency. Adept at public speaking and team leadership, I excel in creating innovative solutions that enhance operational ROI and promote well-being in senior living communities.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Partner
Wellzesta Inc.
Greenville
09.2014 - Current
- Co-Founder of Wellzesta, gerotechnology company offering engagement software for senior living. Platforms that increase operational efficiency by 10x through resident self-service, automations and workflows, so that communities can promote resident well-being and grow.
- Leads Wellzesta's revenue operations team, including: sales, marketing, and client success divisions.
- Lead 40% year over year growth for the last several years to a multi-million dollar tech company with 90% client retention.
Vice President Strategy
Spectrum Consultants, Inc.
Charlotte
01.2015 - 01.2018
- Marketing and wellness consulting using applied research about the positive benefits of moving to Life Plan Communities (leading to expanded sales programs, new revenue, and wellness data).
- Worked directly with leadership at over 50 Life Plan Communities supporting sales, wellness programs, and integrated communications.
- Started the integrated branding and advertising division of the company.
Adjunct Instructor
South Dakota State University
Brookings
01.2013 - 01.2015
- Provided students with a professional services perspective as a business owner and marketing specialist. Classes included marketing, sales, promotions through the Department of Journalism & Mass Communication.
Director of Marketing
Deerfield Episcopal Retirement Community
Asheville
01.2010 - 07.2012
- Worked with a great team to led the community's marketing and sales program including a campus expansion, overall brand development, marketing communications, direct resident sales, expansion and ongoing sales (over $15M)
- Results: significant increase in occupancy, expanded Future Residency Program, positive community image, successful marketing / sales campaign and program.
Communications & Planning Manager
Ernst & Young LLP
Atlanta
01.2006 - 01.2009
- Part of EY's Americas Business Development team for the Big Four, international accounting firm.
- Lead new business development partnerships with Fortune 500 companies.
Communications & Training Director
Spectrum Consultants, Inc.
Charlotte
01.2000 - 01.2006
- Created a professional development program for senior living marketing and sales professionals.
- New business development for corporate services: market research, marketing, sales, project development, and creative services.
Education
Bachelor of Arts (B.A.) - Journalism & Mass Communication
University of North Carolina at Chapel Hill
Chapel HillMaster of Arts (M.A.) - Health Communication
University of North Carolina at Charlotte
CharlotteMaster of Arts (M.A.) - Gerontology
University of North Carolina at Charlotte
CharlotteSkills
- Leadership development
- Revenue operations
- Team leadership
- Strategic planning
- Industry expertise
- Innovation mindset
- Partnership development
- Public speaking
- Sales enablement
- Strategic partnerships
Certification
• Managing Special Projects, Certification, The George Washington University
• Senior Fitness Specialization (SFS), Certification
• Entrepreneur Accelerator Program, Graduate
• Senior Fitness Specialization (SFS), Certification
• Entrepreneur Accelerator Program, Graduate
Affiliations
Board member, Boys & Girls Club
Timeline
Vice President Strategy
Spectrum Consultants, Inc.
01.2015 - 01.2018
Partner
Wellzesta Inc.
09.2014 - Current
Adjunct Instructor
South Dakota State University
01.2013 - 01.2015
Director of Marketing
Deerfield Episcopal Retirement Community
01.2010 - 07.2012
Communications & Planning Manager
Ernst & Young LLP
01.2006 - 01.2009
Communications & Training Director
Spectrum Consultants, Inc.
01.2000 - 01.2006
Bachelor of Arts (B.A.) - Journalism & Mass Communication
University of North Carolina at Chapel Hill
Master of Arts (M.A.) - Health Communication
University of North Carolina at Charlotte
Master of Arts (M.A.) - Gerontology
University of North Carolina at Charlotte