Al Bowman
Red Lion,PA
Summary
Business professional with focus on team collaboration and achieving results. Demonstrated ability to adapt to changing needs and drive impactful outcomes. Strong skills in project management, strategic planning, and process optimization. Reliable and effective in coordinating teams and resources to meet organizational goals.
MBA graduate with 30-year professional background in project management and business analysis. Areas of specialization include process development, financing solution implementation and management.
Overview
29
29
years of professional experience
Work History
Partner
TARGETED STRATEGIC SOLUTIONS, LLC
01.2022 - Current
- Company Overview: National consulting firm serving organizations to effectively develop and implement strategic communications, competitor and market research, organizational strategies to effectively compete and achieve organizational goals
- Prepared top state policymakers for events and policy debates on controversial issues such as the Patient Protection and Affordable Care Act (PPACA), state Medicaid expansion, environmental and energy regulatory changes and state pension reforms;
- Conducted wide scale data analysis for targeting voters;
- Prepared, written and executed mail, phone, text and email public outreach campaigns;
- Provided research data analytics to state leaders for decision and policy making decisions;
- Edited and scripted thousands of direct mail pieces, television and online advertisements for organizations across the country;
- Prepared public relations materials including press releases and policy statements to the media
- National consulting firm serving organizations to effectively develop and implement strategic communications, competitor and market research, organizational strategies to effectively compete and achieve organizational goals
Owner
FRANKLIN JEFFERSON STRATEGIES, LLC
10.2009 - Current
- Company Overview: National research, business intelligence, public relations and policy development consulting firm serving organizations to effectively develop and implement strategic communications, competitor and market research, organizational strategies to effectively compete and achieve organizational goals
- Worked with high profile political, business and community organizations to research and develop policy goals and successfully achieve passage and implementation of critical statutory reforms favorable to their industry;
- Researched and developed policy agenda items for use by top policymakers in Pennsylvania in the areas of health care, infrastructure, job creation, pension reform and combatting the recent opioid epidemic;
- Prepared top state policymakers for events and policy debates on controversial issues such as the Patient Protection and Affordable Care Act (PPACA), state Medicaid expansion, environmental and energy regulatory changes and state pension reforms;
- Provided research to more than 2,000 federal, state and local candidates achieving a 96 percent success rate in highly competitive and targeted political campaigns;
- Worked with lending industry leaders to develop and successfully pass legislation designed to assist borrowers and expand the industry in Pennsylvania;
- Edited and scripted thousands of direct mail pieces, television and online advertisements for organizations across the country;
- Prepared public relations materials including press releases and policy statements to the media
- National research, business intelligence, public relations and policy development consulting firm serving organizations to effectively develop and implement strategic communications, competitor and market research, organizational strategies to effectively compete and achieve organizational goals
Spokesperson/Media Coordinator
PA HOUSE REPUBLICAN CAMPAIGN COMMITTEE
01.2003 - 11.2009
- Oversaw media relations' efforts for the organization and Republican candidates statewide
- Serve as organization's media spokesperson and coordinate public relations, planning, budgeting, polling, paid-media/advertising and strategy for the organization's efforts to elect a Republican Majority in the state House
- Prepare candidates and the PAC Chair for public events, debates and media contacts as well as briefing candidates on issues of import to their local campaigns
- Work with candidates to formulate agendas and proposals regarding the major issues debated in the campaign
Executive Director
PA HOUSE OF REPRESENTATIVES
08.2001 - 11.2009
- Company Overview: Team-based policy development, strategic planning, research resources and public promotion services for the state House Republican Members
- Responsible for the development, marketing and coordination of Republican Caucus policy initiatives in the Pennsylvania House of Representatives
- Assisted in the annual drafting and negotiation of the state's more than $60 billion budget;
- Successfully assisted top policymakers reform public health insurance and care programs to expand coverage and services to millions of additional Pennsylvanians while reducing costs to taxpayers;
- Spearheaded efforts on behalf of legislative leaders to implement landmark environmental, energy and infrastructure reforms to increase the state's competitive environment and improve job creation efforts;
- Lead efforts to reduce the cost of government to taxpayers while increasing the benefits and services delivered to constituents;
- Coordinated seven member-driven task forces to design policy initiatives and marketing plans to address a wide range of issues and secure grassroots, public and media support for the initiatives statewide;
- Worked with individual members to make their legislative proposals a reality by assisting them in the policy development, legislative drafting, public promotion and passage in the General Assembly;
- Implemented a proactive approach to issue development through constituent, market, economic and policy analysis to prepare for future issues of concern
- Team-based policy development, strategic planning, research resources and public promotion services for the state House Republican Members
- Responsible for the development, marketing and coordination of Republican Caucus policy initiatives in the Pennsylvania House of Representatives
Press Secretary/Executive Deputy Press Secretary
PA DEPARTMENT OF EDUCATION – COMMONWEALTH OF PENNSYLVANIA
07.1999 - 08.2001
- Coordinate and develop media relation's efforts to inform and promote the educational policies and school reform efforts of Governor Tom Ridge
- Spearheaded efforts on Gov. Ridge's nationally recognized initiative Linked-to-Learn and Digital School district which worked to integrate technology directly into classroom instruction;
- Successfully lead efforts to expand and promote the state's groundbreaking cyber and traditional charter school efforts providing millions of students and families expanded educational options;
- Served as point person on the state's nationally recognized school construction program;
- Lead efforts to implement the state's teacher-created state standards and standardized testing programs designed to measure student achievement and give school administrators and teachers guidance in curriculum development
Press Secretary
PA DEPARTMENT OF AGRICULTURE – COMMONWEALTH OF PENNSYLVANIA
01.1996 - 07.1999
- Coordination and direction of public information and media relations for the Department
- Promote the agriculture and product marketing efforts, international and domestic, of Governor Tom Ridge and Pennsylvania's agriculture industry
- Spearheaded advertising and promotional efforts to successfully increase agriculture export sales globally;
- Headed domestic advertising efforts to market Pennsylvania agricultural products nationally and locally;
- Directed public information for the Departments' program to halt the 1997 Avian Influenza Outbreak and protect the state's $600 million poultry industry and its nearly 3,700 related jobs;
- Coordinated public support efforts to successfully gain passage of the nation's most aggressive and largest farmland preservation initiatives;
- Developed the Departments first online communications effort, which was one of the first of its kind for agri-industry in the nation, and included a web-based commodity-marketing program to match global buyers to Pennsylvania producers
- Managed crisis situations for effective damage control and positive public perception.
- Provided guidance on crisis communication plans, leading cross-functional teams through challenging situations.
- Enhanced brand reputation by proactively addressing potential PR issues before escalation.
- Evaluated performance metrics of PR campaigns, making data-driven recommendations for continuous improvement and future success.
- Developed talking points for executive leadership, ensuring consistent messaging across all communications platforms.
- Built strong relationships with key journalists, resulting in increased media opportunities for the organization.
- Conducted thorough research to maintain current knowledge of industry trends and relevant news stories.
- Organized successful press conferences, coordinating logistics and managing on-site event execution.
- Created comprehensive press kits to provide relevant information to media representatives at events and conferences.
- Advised executives on best practices for engaging with the media, minimizing risk while maximizing opportunities for exposure.
- Increased media coverage by developing and implementing strategic press releases and media advisories.
Education
Master of Business Administration - Marketing, Market Research, Data Analysis
The Pennsylvania State University
University Park, PA01.2002
Bachelor of Arts - Journalism
The Pennsylvania State University
University Park, PA01.1996
Minor of Arts - Political Science
The Pennsylvania State University
University Park, PA01.1996
Skills
- Relationship building and networking
- Organizational management
- Communications expert
- Grant proposals
- Budgeting and financial management
- Business management & development
- Compliance and regulations
- Government relations
- Fundraising
- Consulting
- Crisis management
- Grant writing
- Business administration
- Speechwriting
- Contract management
- Team leadership, training, and development
- Relationship and team building
- Executive leadership
- Budget planning & contract negotiation
- Policy development
- Strategic planning
- Digital marketing
- Project planning & management
- Campaign planning, development & management
- Direct mail marketing
- Message management & media relations
- Social media marketing & strategy
- Marketing and advertising
- Public and media relations
- Customer relationship management (CRM)
- Data analytics, database management & market trends analysis
- Market research analysis & program management
- Operations management
Timeline
Partner
TARGETED STRATEGIC SOLUTIONS, LLC
01.2022 - Current
Owner
FRANKLIN JEFFERSON STRATEGIES, LLC
10.2009 - Current
Spokesperson/Media Coordinator
PA HOUSE REPUBLICAN CAMPAIGN COMMITTEE
01.2003 - 11.2009
Executive Director
PA HOUSE OF REPRESENTATIVES
08.2001 - 11.2009
Press Secretary/Executive Deputy Press Secretary
PA DEPARTMENT OF EDUCATION – COMMONWEALTH OF PENNSYLVANIA
07.1999 - 08.2001
Press Secretary
PA DEPARTMENT OF AGRICULTURE – COMMONWEALTH OF PENNSYLVANIA
01.1996 - 07.1999
Master of Business Administration - Marketing, Market Research, Data Analysis
The Pennsylvania State University
Bachelor of Arts - Journalism
The Pennsylvania State University
Minor of Arts - Political Science
The Pennsylvania State University
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