Kylee Fennel
New York,NY
Summary
Seasoned media investment professional with expertise in leading national video campaigns across Broadcast, Cable, and digital platforms. Committed to enhancing operational efficiencies and developing junior team members while delivering data-driven insights that align with client goals.
Overview
4
4
years of professional experience
Work History
Supervisor, Video Investment (Mars)
Publicis Media
New York, New York
08.2025 - Current
- Lead strategic planning, negotiation, and execution across national linear and digital video campaigns, driving performance across Broadcast, Cable, Sports, OTT, CTV, OLV, and VOD channels.
- Manage media investments across major Mars brands including M&M's, Snickers, Skittles, IAMs, and SHEBA while ensuring campaigns align with client objectives, budgets, and KPIs.
- Partner closely with Strategy, Analytics, Client Ops, and external vendors to develop data-driven recommendations, optimize campaign performance, and improve operational efficiencies.
- Oversee campaign pacing, reporting, make-good negotiations, and post-buy analyses while ensuring seamless execution from planning through completion.
- Mentor and guide junior team members while fostering collaboration, accountability, and strong team communication in a fast-paced environment.
- Present campaign insights, performance updates, and strategic recommendations to internal stakeholders and client teams.
Negotiator, National Video Investment (Verizon)
Publicis Media
New York, New York
03.2023 - 08.2025
- Managed and optimized national linear and digital media campaigns totaling approximately $65 million in quarterly media spend across Verizon brands.
- Executed campaigns across Broadcast, Cable, Sports, Syndication, CTV, and OLV while overseeing pacing, delivery, optimization, and post-campaign reporting.
- Supervised Assistant Negotiators across the U.S. and Latin America, supporting workflow management, campaign execution, and team development.
- Led client-facing campaign updates, delivery discussions, and monthly tracking calls while building strong relationships with media partners and internal stakeholders.
- Utilized platforms including Prisma, IAS, DCM, Innovid, JIRA, Mbox, and iSpot to support trafficking, reporting, and campaign management processes.
Assistant Negotiator, Investment (P&G)
Hearts & Science
New York, New York
03.2022 - 03.2023
- Supported media buyers in executing national advertising campaigns through schedule management, discrepancy resolution, and make-good coordination.
- Assisted with campaign tracking, reporting, and placement management to ensure accurate delivery and cost-effective media execution.
Education
Bachelor of Arts - Communications Media Marketing
Indiana University of Pennsylvania
Skills
- Organizational skills
- Campaign optimization
- Media negotiation
- Client relationship management
Timeline
Supervisor, Video Investment (Mars)
Publicis Media
08.2025 - Current
Negotiator, National Video Investment (Verizon)
Publicis Media
03.2023 - 08.2025
Assistant Negotiator, Investment (P&G)
Hearts & Science
03.2022 - 03.2023
Bachelor of Arts - Communications Media Marketing
Indiana University of Pennsylvania