Kylie Calagna
McKinney,TX
Summary
Creative advertising and marketing professional with experience developing strategy-driven campaigns and content. Translates brand concepts into executed deliverables that increase audience engagement. Strong storytelling combined with audience-focused planning.
Overview
2
2
years of professional experience
Work History
Marketing Assistant
Tom Love Innovation Hub
Norman, OK
11.2025 - Current
- Grew the Fabrication Lab’s social media audience by approximately 300 followers through strategic content planning, consistent brand storytelling, and audience-focused content.
- Managed social media and communications for Fabrication Lab, creating original content, photography, video, and digital campaigns that promoted programs, resources, and student opportunities.
- Supported OU Startup Programs by developing branding, web design, and marketing initiatives that empowered student entrepreneurs to effectively promote their ventures.
- Developed the digital presence for Light Spike, designing its website and producing photography and promotional assets for the SharkNinja Innovation Competition, where the venture earned a Golden Ticket from the SharkNinja CEO.
Marketing Intern
D.R. Horton
Dallas, Texas
05.2026 - 08.2026
- Planned and executed email marketing and Meta advertising campaigns from concept to launch, developing copy, creative assets, and audience targeting to drive brand awareness and lead generation.
- Produced and edited digital content for social media and marketing campaigns, creating community photography, branded graphics, and promotional assets to engage target audiences.
- Managed website and digital content for 15 communities, updating home inventory, community and floor plan descriptions, and optimizing SEO-focused copy to enhance online visibility.
- Monitored digital campaign performance and lead activity using Meta Business Suite and CRM tools, leveraging insights to refine marketing strategies.
- Supported the planning and execution of community events, developing promotional materials and digital communications to increase brand awareness and engagement.
Social Media Manager
Sidelines Bar & Grill
Norman, OK
11.2024 - 05.2025
- Analyzed social media trends and audience engagement to craft relevant content that increased brand awareness.
- Developed and executed TikTok content strategy, creating and editing short-form videos to enhance event promotion and brand visibility.
- Interacted with followers through comments and social media interactions to foster community engagement and elevate brand presence.
Education
Bachelor of Arts - Advertising
University of Oklahoma
Norman, OK12-2026
Skills
- Social media strategy
- Digital marketing
- Meta advertising
- Email Marketing
- SEO management
- CRM & Marketing Analytics
- Adobe Creative Suite
- Brand storytelling
Timeline
Marketing Intern
D.R. Horton
05.2026 - 08.2026
Marketing Assistant
Tom Love Innovation Hub
11.2025 - Current
Social Media Manager
Sidelines Bar & Grill
11.2024 - 05.2025
Bachelor of Arts - Advertising
University of Oklahoma