Kylie Lang
Whitewater
Summary
A dedicated student set to graduate in December 2025, with hands-on experience in digital marketing and brand strategy. Proficient in Google Analytics, social media content creation, and optimizing digital marketing campaigns to boost engagement and improve search rankings. Adept at crafting and executing strategic marketing plans, with a strong background in copywriting, market research, and data analysis. Proven success in driving lead generation, enhancing brand visibility, and contributing to revenue growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Assistant
James R. Connor University Center
05.2023 - Current
- Proofread marketing collateral ahead of printing to eliminate errors.
- Created and deployed social media content, engaged with target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing such as Google Analytics.
- Generated reports to support development and implementation of marketing plans.
Digital Marketing Intern
Alto-Shaam
05.2024 - 08.2024
- Assisted in managing corporate social media channels.
- Maintained content calendar to prioritize relevant, engaging material output.
- Optimized website content and images to improve search engine rankings.
- Created content strategies for digital media.
- Partnered with marketing team to contribute towards marketing strategy by monitoring competitive products and industry reactions.
Education
BBA - Marketing With A Digital And AI Emphasis
University of Wisconsin-Whitewater
Whitewater, WI12-2025
High School Diploma -
Grafton High School
05.2022
Skills
- Brand strategy
- Copywriting
- Web Design
- Google Analytics
- Search Engine Optimization
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Competitor Analysis
- Email marketing
Activities
(AMA) - American Marketing Association
- CMU General Member:
- Contribute to social media efforts for a student-led marketing agency.
- Collaborate with the CMU Board to design graphics and manage social media for Protect Wisconsin Waterways (PWW).
- Support PWW’s mission of environmental sustainability through marketing initiatives.
- Create weekly graphics using Canva for "Fun Fact Fridays", highlighting social impact issues and raising awareness.
Languages
German
Limited Working
Certification
- Hubspot Social Media Marketing Certification
- Hubspot Digital Advertising Certification
Timeline
Digital Marketing Intern
Alto-Shaam
05.2024 - 08.2024
Marketing Assistant
James R. Connor University Center
05.2023 - Current
BBA - Marketing With A Digital And AI Emphasis
University of Wisconsin-Whitewater
High School Diploma -
Grafton High School
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