Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic

Kyra Evelyn

Bronx,NY

Summary

Highly ambitious media buyer with a strong background in marketing and advertising. Offers valuable assistance in executing daily and special video campaigns. Committed to excelling in the media industry through continuous learning and collaboration, with a specific focus on video investment and media buying.

Overview

2
2
years of professional experience

Work History

Associate Video Specialist

Butler/Till
09.2022 - 03.2024
  • Managed day-to-day operations of campaigns, optimizing performance goals with oversight from senior specialists, and documenting changes and learnings.
  • Collaborated across functional teams to align approaches with client objectives.
  • Assisted with RFP process, including vendor outreach, evaluation of proposals, negotiations of rates, elements, and added value, and defining measurement.
  • Managed VTAMA Campaign, handling budget of $13 million and supervising billing procedure along with team members.

Video Investment Associate

GroupM
04.2022 - 09.2022
  • Gained proficiency in Media Ocean, managing video/digital inventory and optimizing buys across multiple platforms.
  • Assisted in analysis of video proposals, contributing to data-driven recommendations and campaign improvements.
  • Monitored network audience delivery with 100% accuracy, producing detailed post-buy reports and resolving billing discrepancies.
  • Cultivated working relationships with vendors to maintain buys and troubleshoot issues.

Onboarding and Enablement Associate

Spring Health
12.2021 - 02.2022
  • Managed background checks and account set-ups for onboarding providers
  • Organized provider data input across relevant systems tracking documents
  • Supported Provider Operations team in continuing to strive for efficiency.

Education

BBA - Business Management

Pace University, Lubin School of Business
New York, NY
05.2020

Skills

  • Video Investment
  • Campaign Management
  • Mediaocean
  • Excel Proficiency
  • Negotiations
  • Post-Buy Analysis

Personal Information

Media Buyer

Timeline

Associate Video Specialist

Butler/Till
09.2022 - 03.2024

Video Investment Associate

GroupM
04.2022 - 09.2022

Onboarding and Enablement Associate

Spring Health
12.2021 - 02.2022

BBA - Business Management

Pace University, Lubin School of Business
Kyra Evelyn