Lacey Elizabeth McLaughlin
Lutz
Summary
Creative and results-driven Email Copywriter with extensive experience crafting persuasive, engaging email campaigns that convert subscribers into loyal customers. Skilled in developing brand-centered storytelling, optimizing email content for deliverability and click-through rates, and conducting A/B tests to enhance performance
Overview
16
16
years of professional experience
Work History
Founder
Lacey Elizabeth & Co.
05.2017 - Current
- Founded and operated a successful marketing company specializing in personal branding and copywriting for industry leaders, C-suite executives, and business owners
- Created persuasive email marketing campaigns, including newsletters and automated sequences, to boost engagement and conversion rates
- Conducted A/B testing on subject lines and email content, leading to increased open and click-through rates
- Utilized email marketing platforms such as Mailchimp and ConvertKit for targeted outreach and personalized campaigns
- Employed marketing tools like Google Analytics, SEO strategies, and lead capturing techniques to optimize campaign performance
Editor and Consultant
Leading & Learning
08.2021 - 10.2023
- Led email marketing efforts for education consulting services, developing strategies that improved client engagement
- Wrote compelling email content that drove action, resulting in a high percentage of client admissions success
- Streamlined email marketing processes, boosting campaign efficiency and open rates
Founder
Idea Dinners
09.2015 - 07.2019
- Created and marketed dining-based curated events designed to connect thought leaders and community members
- Developed and managed email campaigns to promote events, achieving high attendance and engagement rates
- Fostered relationship-building exercises that expanded professional networks and facilitated impactful collaborations
Web Writer
Embry-Riddle Aeronautical University
08.2015 - 09.2017
- Generated engaging email content to promote aerospace and engineering programs, increasing prospective student enrollment
- Collaborated with creative teams to develop email marketing campaigns aligned with the university's brand voice
- Optimized email copy for deliverability and engagement, ensuring campaigns met enrollment targets
Feature News Writer
Daytona Beach News-Journal
11.2011 - 08.2015
- Adhered to daily deadlines in a fast-paced environment
- Pitched and wrote innovative feature stories in health, entertainment, and news for a daily metro paper with a readership of 300,000+
- Created and launched a new feature and travel section, 'Live, Life, Local,' that generated a younger audience of print and online readers
News Editor
Jackson Free Press
08.2009 - 11.2011
- Responsible for writing headlines, editing stories, and executing the online publication 'JFP Daily.'
- Wrote longform narrative investigative articles for the weekly publication that received regional and national recognition
- Managed a team of in-house writers as well as freelancers to produce stories under strict deadlines
Education
Bachelor of Arts - Journalism
University of West Florida
Pensacola, FL05-2008
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
Timeline
Editor and Consultant
Leading & Learning
08.2021 - 10.2023
Founder
Lacey Elizabeth & Co.
05.2017 - Current
Founder
Idea Dinners
09.2015 - 07.2019
Web Writer
Embry-Riddle Aeronautical University
08.2015 - 09.2017
Feature News Writer
Daytona Beach News-Journal
11.2011 - 08.2015
News Editor
Jackson Free Press
08.2009 - 11.2011
Bachelor of Arts - Journalism
University of West Florida
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