Lacey Engle

Lead enterprise strategy, operations, and technology roadmap for Lowe's User Generated Content ecosystem, overseeing Ratings & Reviews, Questions & Answers, customer images, video, and social content experiences that strengthen customer confidence and drive digital conversion.

Enterprise Leadership

• Lead a global organization of 13 associates (8 direct, 5 indirect) responsible for enterprise strategy, operations, analytics, vendor management, and platform optimization.
• Manage a $1.4M annual operating budget, prioritizing investments that maximize customer engagement, content coverage, and business impact.
• Partner with executive leaders across Product Management, Engineering, Merchandising, Marketing, Marketplace, Loyalty, and Digital to define long-term strategy, investment priorities, and technology roadmaps.
• Develop scalable operating models, establish performance metrics, and build organizational capabilities that improve execution and support long-term growth.

Business Impact

• Increased native review submissions 111% year over year, generating more than 1.27 million reviews through the first half of FY26.
• Expanded total displayable review content from 63.3 million to 73.4 million reviews, significantly improving product content coverage across the enterprise.
• Delivered initiatives projected to generate $67.2 million in annual revenue through strategic review acquisition and customer content optimization.
• Shifted review acquisition strategy toward the highest-value opportunities by expanding Sweepstakes, Lowe's Incentivized Review Program, and review-sharing relationships to maximize business impact.

Strategic Innovation

• Launched Lowe's partnership with Wholescale, expanding cost-effective review syndication capabilities for Marketplace sellers and vendor partners.
• Developed the enterprise roadmap for next-generation UGC capabilities, including Loyalty integration, Install Reviews, Brand Ratings, AI-powered review prompting, native customer video, and social content integration into product image galleries.
• Expanded the organization's focus beyond review volume by improving review quality, authenticity, and customer confidence through innovative content experiences.

Directed enterprise digital services strategy supporting Building Products and Hardlines, partnering with executive leadership to improve customer experiences supporting more than $350M in annual revenue.

• Led digital services strategy across multiple merchandising business units, balancing customer experience improvements with business priorities and long-term growth objectives.
• Served as the primary strategic partner to senior business leadership, translating organizational priorities roadmap initiatives.
• Monitored business performance and customer adoption to identify opportunities that expanded service engagement and improved operational effectiveness.
• Built and developed a high-performing team through coaching, empowerment, and a culture of accountability and continuous improvement.

Led enterprise promotional strategy and campaign execution for Lowes.com, generating more than $200M in attributed demand.

• Directed enterprise promotional planning, execution, and optimization while leveraging analytics to improve digital performance and customer engagement.
• Built strong cross-functional partnerships across Marketing, Merchandising, Technology, Pricing, and Digital organizations to align enterprise priorities and execution.
• Developed team capabilities through coaching, operational planning, and continuous process improvement.

Led enterprise pricing and promotional operations while modernizing execution processes and establishing scalable operating models.

• Built and led a team while successfully transitioning 40+ operational processes to a global support model, improving scalability and operational efficiency.
• Partnered with Product Management and Engineering to prioritize pricing and promotional technology capabilities supporting enterprise initiatives.
• Led operational readiness and execution planning for Tier 1 promotional events while strengthening governance and execution quality.

Sr. Analyst, Online Events & Promotions: April 2019 - February 2020

• Led promotional execution for enterprise online events while improving operational reporting, process efficiency, and business readiness.

Sr. Analyst, User Generated Content: December 2017 - April 2019

• Managed Lowe's strategic partnership with Bazaarvoice while leading UGC reporting, vendor engagement, and platform enhancement initiatives.

Analyst, User Generated Content: August 2016 - December 2017

• Developed analytics and vendor engagement strategies that expanded review acquisition and supported enterprise customer-generated content growth.

• SME for all aspects of Lowe's CGC program and main point of contact for all internal and external questions/communication
• Managed the third party relationship with Bazaarvoice
• Managed the strategy and vendor engagement process for the Lowe's Loop Sampling program
• Partnered with cross-functional teams to define business needs, develop business case requirements, and provide technical implementation oversight to product management
• Collaborated with product management and Bazaarvoice on the prioritization and technical implementation of fixes and enhancements
• Uncovered critical reporting gaps and then partnered cross functionally with DACI to pinpoint a solution to Lowe's data ingestion process for reviews
• Defined and managed all CGC reporting and analytics
• Maintained centralized confluence page housing all CGC best practices, vendor guides, educational materials, reporting and defect tracking for business teams to reference at any given time

• Monitored and provided weekly reporting on the overall health of the Consumer Generated Content program
• Onboarded internal staff to the CGC reporting tool and proposed content strategies to best suit the needs of their product categories
• Worked closely with Bazaarvoice to launch a sampling program and created power ranking models to target opportune vendors and products
• Collected, compiled, and structured data from various reporting databases that allowed stakeholders to build strong business cases to encourage vendor participation in sampling, syndication, and community Q&A programs

• Project managed the creation of a simulation which allowed GE to analyze and predict process performance at any given time or with any given set of resources
• Utilized support from operators to gain a thorough understanding of the production process and pain points
• Developed work plans, delegated responsibilities, and monitored team progress in order to meet project deadlines

• Analyzed current state to determine opportunities for process improvement
• Utilized Six Sigma tools in root cause analyses
• Standardized project components in Jira to establish a uniform project recording system company wide
• Conducted Delphi 3-point estimates to determine baseline project component estimates for future state projects to be tracked against