LACEY PENNER
Seattle,WA
Summary
Marketer by profession, writer by birth. Accomplished in strategic
communication, stakeholder engagement, proposal writing, and collateral, web, and advertising design.
Overview
12
12
years of professional experience
Work History
MARKETING MANAGER
ADC Wastewater Engineering
01.2021 - Current
- Generates creative, tailored marketing collateral using Adobe Creative Cloud, enhancing brand representation and communication
- Responsible for website design and management, leading to 55% increase in traffic over 18 months
- Leads successful cold-email and lead generation strategies
- Comprehensive B2B marketing strategy development and execution - SWOTs, persona development, data analysis, content calendars, and brainstorming
- Advertisement design and publication, showcased in Future of Water and Master Builders Association Magazines
- Leads RFP/Q research, development, creation, and assembly; including original copy and editing of technical writing, template design, document proofing and submission
- Manages all marketing responsibilities as sole member of the department
- Accomplished in strategic communication, stakeholder engagement, proposal writing, and collateral, web, and advertising design.
EXECUTIVE ASSISTANT
Rover.com
01.2019 - 01.2020
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
- Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
- Improved office efficiency by implementing new filing systems and document management processes.
Executive Assistant
Providence St. Joseph Health, Digital Innovation Group
01.2018 - 01.2019
- Managed calendars for the Executive Vice President,
- Chief of Staff, and Chief Digital Strategy Officer, ensuring precision tailored to each executive and department's unique requirements
- Travel arrangement for C-Suite, with a focus on the domestic travel of EVP (>75% of calendar year)
- Orchestrated meeting preparations, including logistics, catering, and A/V setup
- Composed meeting minutes in weekly business reviews; contextualization of highly technical concepts and their corresponding action items.
- Streamlined executive communication by managing emails, phone calls, and scheduling appointments.
- Enhanced productivity by organizing travel arrangements and coordinating accommodations for executives.
EXECUTIVE ASSISTANT & OFFICE MANAGER
Athlete Intelligence
01.2016 - 01.2018
- Assisted Chief of Communications with all B2C interaction - social media, newsletters, blogs
- Prepared all company wide memos and weekly PowerPoint decks for management team
- Planned and booked all travel for leadership team and sales associates
- Extensive ad hoc project management
- Independently cut marketing and travel budget by 15% in 2018
- Solely responsible for the execution of company and customer events
- Bank account reconciliation, accounts payable and receivable, payroll.
EXECUTIVE ASSISTANT
Continental Store Fixtures
01.2012 - 01.2016
- Project management: bid generation, submission, subcontractor negotiation
- Inbox and calendar management for CEO
- Travel arrangement/logistics for warehouse manager and outsourced installation crew
- Yearly budget preparation and inventory management
- Customer payment plan implementation
- Customer and vendor liaison
- Budget prep, AP, AR, payroll, customer invoicing, purchase order production.
Education
BACHELOR OF ARTS - STRATEGIC COMMUNICATION
Washington State University
Skills
- Adobe Creative Cloud
- InDesign
- Photoshop
- Acrobat
- Premiere Pro
- Lightroom
- Illustrator
- PhotoScape
- GIMP
- MailChimp
- HubSpot
- Constant Contact
- Squarespace
- Wix
- WordPress
- Canva
- Microsoft Office Suite
- G-Suite
Timeline
MARKETING MANAGER
ADC Wastewater Engineering
01.2021 - Current
EXECUTIVE ASSISTANT
Rover.com
01.2019 - 01.2020
Executive Assistant
Providence St. Joseph Health, Digital Innovation Group
01.2018 - 01.2019
EXECUTIVE ASSISTANT & OFFICE MANAGER
Athlete Intelligence
01.2016 - 01.2018
EXECUTIVE ASSISTANT
Continental Store Fixtures
01.2012 - 01.2016
BACHELOR OF ARTS - STRATEGIC COMMUNICATION
Washington State University
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