Cristina Pennington

A creative and accomplished marketing and advertising expert with over 10 years of experience in project management. Innovative Creative Project Manager with experience in coordinating diverse teams and projects. Known for strong leadership skills, creativity, and the ability to conceptualize and execute compelling ideas. Demonstrated impact through successful project management from conception to completion across various industries. Possess exceptional communication, organization, and strategic planning abilities.

• Instructor Volunteer,
• Junior Achievement, Coverdale School
• Carol Stream, 01/01/08, 05/01/09
• Sales / Merchandiser Volunteer,
• The Treasure House Resale Shop, Wheaton, 01/01/09, 01/01/10

ComEd Website: www.ComEd.com

Oak Brook, Illinois   United States

Update content, design, and optimization for five different marketing categories

Immediately

• Exelon Corporation, 02/01/25, Present, Marketing Manager, Oak Brook, United States, Management of six Exelon marketing programs which included all print, web and social media, email and event marketing communications for the company., Worked with program managers to write marketing plans, determine appropriate content for all programs., Managed marketing budgets and monthly plans for six Exelon program teams., Created design, content, provided proofing, ensured all materials adherence to corporate brand standards., Tracked social media metrics, reporting to program managers, made adjustments to plans as needed., Managed all print, web and social components to Exelon brand standards ensuring guidelines are followed., Worked with and met weekly with all IC's, vendors and partners on projects for overall alignment with Exelon messaging, standards and corporate guidance to ensure teams were properly executing corporate direction effectively.
• Tukaiz Marketing, 09/01/24, 02/01/25, Senior Creative Project Manager, Franklin Park, United States, Management of all print and trade show marketing assets and projects for Fresenius Kabi pharmaceuticals., Client relations, organization of all project details, artwork, image management, copy and project edits., Project scope, creation of timelines, budget, billing and shipping guidelines., Internal communication with all departments, pre-press, design, copy, operations management, press operation., Primary liaison between Pharma client and all internal teams.
• AbbVie A3 Advertising Agency, 05/01/23, 04/01/24, Senior Creative Project Manager II, Mettawa, United States, Act as the principal liaison between AbbVie A3 Advertising Agency and internal teams, ensuring smooth day-to-day operations and CRM, working in collaboration with all of the US and Global Directors of Marketing., Led creative strategy and advised brand teams to fulfill objectives and sales targets with effective marketing strategies., Collaborate with the brand team in developing creative briefs and provide recommendations for key promotional tactics that align with the business objectives, strategy, and brand goals., Demonstrate leadership in resolving conflicts, ensuring the progression of projects, and achieving positive outcomes., Utilize strong written and verbal communication skills to communicate clearly and concisely to teams and stakeholders., Master the Agency Workflow Process, overseeing project initiation, collaboration, approval processes, production, and archiving to ensure efficiency and effectiveness.
• Talkdesk (Contract), 04/01/22, 08/01/22, Senior Creative Project Manager, Remote, United States, Worked with an internal marketing and advertising agency to produce corporate-branded websites, advertising, social media campaigns, printed collateral, a website re-vamp, and the launch execution with corporate stakeholders., Produced aesthetically pleasing, easily producible, persuasive, engaging, and fresh creative content., Facilitated meetings with the advertising agency stakeholders to discuss deliverables, schedules, and timelines., Partnered closely with senior leadership and creative team to accumulate and disseminate best practices., Maintained timeline and budget requirements and maintained open communication by presenting regular updates., Sourced, vetted, and managed vendors needed to complete various components to accomplish project goals., Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
• Omobono, 06/01/21, 02/01/22, Strategic Account Director, Remote, United States, Collaborated directly with a tier two advertising agency, a global leader in B2B technology marketing, to develop advertising campaigns from $50K to $500K using branding, web development, social media campaigns, videos, audio, photo shoots, slide decks, print collateral, AV, and presentations., Developed a deep knowledge of the client's business, strategy, and target audiences within the B2B market and worked to shape challenges and objectives into briefs for the team to deliver successfully., Simplified complex information to build project kick-off briefs by researching to understand the client's business., Nurtured and maintained solid relationships and became a trusted advisor for Accenture's executive team in various verticals, including banking, healthcare, IT infrastructure, internal marketing, and tradeshows.