Lacey Woolfrey
Mesa
Summary
Strategic leader and certified educator with over 20 years of experience in driving revenue growth and instructional innovation. Achieved a 40% increase in annual sales revenue while scaling an edtech startup and developed pioneering learning management systems for professional teacher development. Expertise in aligning technical product solutions with complex pedagogical needs, supported by a Master of Arts in Special Education (2025) and an Instructional Coaching Microcredential (2026).
Overview
10
10
years of professional experience
1
1
Certification
Work History
Instructional Team Lead & Special Education Teacher
Mesa Public Schools
Mesa
11.2022 - Current
- Led multidisciplinary team of educators to enhance instructional excellence and foster positive school-wide community.
- Partnered with lead teachers to create and execute school-wide programs and learning initiatives that support student growth.
- Data Analytics: Leverage real-time assessment data to identify performance gaps and adjust instructional strategies to improve student outcomes.
Owner & Executive Consultant
Mountain Peak Consulting, LLC
Mesa
11.2017 - Current
- Delivered scalable business solutions, including health/life insurance and digital marketing strategies, enhancing client operations.
- Developed strategic consulting frameworks for diverse client needs.
- Managed project timelines to ensure timely delivery of services.
- Facilitated client workshops to gather insights and define project goals.
- Managed and executed comprehensive employee training and development programs, fostering skill enhancement and career progression.
Director of Sales & Marketing | Training & Development Manager
EdTech Solutions
Tempe
06.2019 - 09.2022
- Strategic Revenue Growth: Scaled a SaaS-based EdTech startup by engineering data-driven sales funnels and retention strategies, resulting in a 40% increase in annual new sales revenue.
- CRM & Marketing Automation: Collaborated on integrated marketing initiatives with HubSpot and Salesforce, automating lead generation and optimizing client relationship management (CRM) lifecycle.
- LMS Architecture: Led end-to-end product lifecycle management for custom learning management system (LMS), enhancing teacher professional development and high-impact training programs focused on EdTech best practices and digital tool adoption.
- Technical Product Training: Developed and delivered user enablement programs and best-practice webinars, facilitating seamless adoption of EdTech tools among school district stakeholders.
- Instructional Design & Digital Transformation: Developed a comprehensive Digital Instructional Framework for remote learning, utilizing cloud-based resources and virtual classroom tools to maintain academic continuity during the COVID-19 pandemic.
Franchise Business Consultant
The Little Gym International
Scottsdale
02.2016 - 11.2017
- Analyzed operations for 30+ locations, enabling region to exceed annual revenue budget by 20%.
- Conducted weekly audits of KPIs and Franchisee coaching calls, identifying regional growth opportunities.
- Guided franchisees in operational best practices for effective business management.
- Developed training programs to enhance staff performance and customer engagement.
- Conducted market analysis to identify growth opportunities for franchise locations.
Education
Instructional Coaching Microcredential -
Mesa Public Schools
Arizona03-2026
Master of Arts - Education (Special Education)
Arizona State University
Arizona05-2025
Bachelor of Science - Psychology
University of Phoenix
Phoenix, AZ02-2011
Skills
- Coaching and mentoring
- Instructional design
- Curriculum development
- Differentiated instruction
- Training and development
- Remote instruction
- Educational technology
- LMS implementation
- Data analytics
- Data-driven decisions
- Digital transformation
- Revenue growth initiatives
- P&L management
- Strategic execution
- Sales retention
Certification
State Certification: Standard Professional Mild/Mod Special Education K-12 with Structured English Immersion Endorsement, PreK-12.
Additional Highlights
- Bank of America: Recognized as a Top 5% National Sales Performer in the U.S.
- Wells Fargo Bank: Awarded Top Sales Performer in Arizona for Business Real Estate Financing.
- Chase Bank: Drove market acquisition in Phoenix through strategic networking and cross-channel partnerships.
Timeline
Instructional Team Lead & Special Education Teacher
Mesa Public Schools
11.2022 - Current
Director of Sales & Marketing | Training & Development Manager
EdTech Solutions
06.2019 - 09.2022
Owner & Executive Consultant
Mountain Peak Consulting, LLC
11.2017 - Current
Franchise Business Consultant
The Little Gym International
02.2016 - 11.2017
Instructional Coaching Microcredential -
Mesa Public Schools
Master of Arts - Education (Special Education)
Arizona State University
Bachelor of Science - Psychology
University of Phoenix