LaCora Bynum
Stonecrest,GA
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.
Overview
14
14
years of professional experience
Work History
Clear/ Sales Ambassador
Alclear LLC
10.2023 - Current
- Used customer insights to develop innovative sales strategies to increase sales.
- Suggested various packages and amenities to guests, helping each find perfect accommodations to fit personal needs.
- Trained and mentored new sales representatives.
- Discretely observed behavior and demeanor of travelers and staff to screen for suspicious actions.
- Interacted with public to give directions, explain rules, and regulations and respond to inquiries.
- Used explosive detection machines and chemical swab systems to identify potential hazards.
- Responded effectively to security incidents and provided guidance regarding security procedures.
- Monitored security checkpoints for compliance with applicable security protocols.
- Completed extensive training in emergency response protocols related to fire safety and hazardous material handling
- Developed and implemented sales strategies to increase profits.
Brand/Marketing Representative
712 Vodka
11.2022 - 11.2023
- Responded to customer inquiries promptly and professionally to increase customer satisfaction.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
- Conducted market research and analysis to identify consumer trends and preferences.
- Collaborated with design team to create visuals for various marketing campaigns.
- Acquired, developed and frequently serviced over 200 new accounts.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed questionnaires and facilitated focus group discussions.
Department Manager
TJ Maxx
04.2017 - 02.2020
- Managed inventory and receiving operations to maintain optimal stock levels and meet expected demands.
- Communicated with managers of other departments to maintain transparency.
- Worked actively with management team to create daily and weekly sales plans based on weekly sales trends.
- Created and enforced department policies, procedures and standards to establish productivity and quality.
- Prepared detailed reports for management to clarify existing trends, review sales and inventory data and support shrink minimization and safety awareness.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.
- Recruited, interviewed and hired over 100 employees and implemented mentoring program to promote positive feedback and engagement.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Cosmetics Sales Representative
Pur Cosmetics
12.2013 - 03.2016
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Applied merchandising and housekeeping procedures, adhering to corporate and brand standards.
- Delivered product demonstrations and sample applications, raising exposure of key brands.
- Listened to customer needs and desires to identify and recommend optimal products.
- Managed efficient cash register operations.
- Maintained up-to-date knowledge of store sales, payment policies and security standards.
Cosmetics Sales Representative
Cargo
04.2010 - 11.2013
- Offered make-up tips and popular tutorials in alignment with latest trends.
- Arranged merchandise to present visually appealing displays and attract clientele.
- Boosted satisfaction and repeat business by recommending products in alignment with customer needs.
- Applied merchandising and housekeeping procedures, adhering to corporate and brand standards.
- Delivered product demonstrations and sample applications, raising exposure of key brands.
- Protected store assets and inventory via loss prevention procedures.
- Ranked among top sales performers, averaging over $100k sales annually.
- Worked to meet or exceed special targets for credit card applications, special donations and specific product promotions.
Education
Certified Esthetician -
International School of Skin, Nailcare, And Massage Therapy
Atlanta, GA12.2011
Certified Makeup Artist -
Charles Gregory Makeup Academy
Atlanta, GA05.2010
Skills
- Constructive Feedback
- Cycle Count Audits
- Recruiting and Hiring
- Building Brand Awareness
- Creating Store Processes
- Creating Marketing Plans
- Managing Retail Build Outs
- Time Management
- Market and Competitive Analysis
- Team Oversight
- Sales Presentation
- Sales Expertise
- Product and Service Management
- Coaching and Mentoring
- Compelling Leadership Skills
- Excellent Communication Skills
- Exceptional Multitasking Skills
- Microsoft Office expert
Timeline
Clear/ Sales Ambassador
Alclear LLC
10.2023 - Current
Brand/Marketing Representative
712 Vodka
11.2022 - 11.2023
Department Manager
TJ Maxx
04.2017 - 02.2020
Cosmetics Sales Representative
Pur Cosmetics
12.2013 - 03.2016
Cosmetics Sales Representative
Cargo
04.2010 - 11.2013
Certified Esthetician -
International School of Skin, Nailcare, And Massage Therapy
Certified Makeup Artist -
Charles Gregory Makeup Academy