La'Crystal Parker
Los Angeles,CA
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Diligent professional offering story development, news. Over 1.1 million views on TikTok ap. Detail-oriented with great listening and people engagement skills.
Experienced with captivating audiences through engaging on-air presentations.
Overview
7
7
years of professional experience
Work History
On-Air Radio Personality
91.7 FM KLBP
03.2024 - Current
- Enhanced listener experience by creating engaging and entertaining content tailored to the target audience.
- Stayed informed about industry developments and emerging trends, attending conferences or participating in training sessions to continuously refine on-air skills and knowledge.
- Managed daily show preparation tasks including researching current trends, updating playlists, screening callers, and pre-recording promotional spots.
- Presented weather, news and commercials to listeners.
- Made promotional appearances at public events.
- Read prepared scripts for radio and television shows.
Editorial Content Manager
The Glow Up Network
02.2023 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Organized collected information to produce well-written articles.
- Implemented strategies and tactics to grow followers on social media channels.
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
Media Assistant
Front Page Firm
03.2024 - 08.2024
- Efficiently managed multiple tasks simultaneously, ensuring timely completion of project deadlines.
- Supported media planners in executing successful advertising campaigns across multiple platforms.
- Assisted in the development of high-quality content for various marketing campaigns.
Public Relations Intern
Cld Pr
01.2021 - 05.2021
- Maintained and updated media contact lists and databases for ease of access.
- Helped plan and execute private, company, and client events.
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
- Researched and wrote articles for company newsletters and magazines.
Fashion Editor/Editorial Contributor
Southern Dallas Magazine
02.2018 - 08.2020
- Raised awareness of environmental sustainability in the fashion world through thought-provoking articles and features on eco-friendly practices.
- Selected models and images for events shoots and magazine prints.
- Coordinated with public relations teams to secure press coverage for notable collaborations, events, and exclusive content within the publication.
- Developed captivating visual layouts for print and digital platforms to attract a wider audience.
Education
Bachelor of Arts - Fashion Merchandising And Marketing
Texas Womans University
Denton, TXRadio Broadcasting
American Broadcasting School
Oklahoma City, OKAssociate of Science - Fashion Merchandising
Wade College
Dallas, TX01-2026
Skills
- Multi-Cultural Journalist
- Red Carpet Entertainment Reporter
- Canva
- Digital Marketing Strategy
- Social Media Campaigns
- Content Development
- Video editing
- Blogging and content creation
- Style blogging
- Public speaking
- Social media engagement
- Writing and editing
associations
National Association of Black Journalist LA (NABJ LA)
Education Committee
National Association of Black Journalist Task Force (NABJ)
Timeline
On-Air Radio Personality
91.7 FM KLBP
03.2024 - Current
Media Assistant
Front Page Firm
03.2024 - 08.2024
Editorial Content Manager
The Glow Up Network
02.2023 - Current
Public Relations Intern
Cld Pr
01.2021 - 05.2021
Fashion Editor/Editorial Contributor
Southern Dallas Magazine
02.2018 - 08.2020
Bachelor of Arts - Fashion Merchandising And Marketing
Texas Womans University
Radio Broadcasting
American Broadcasting School
Associate of Science - Fashion Merchandising
Wade College
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