Laiba
London
Summary
Design to me is Making Sense of Things. Transforming complexity into clarity by creating intuitive, meaningful solutions that help users navigate and understand the world around them. My expertise in product design and strategic thinking, coupled with a proven track record in creative direction and project leadership, positions me as a key asset for driving innovative solutions and achieving business goals.
Overview
3
3
years of professional experience
Work History
Creative Lead - Cofounder
YU'UN Design
08.2022 - Current
- As the co-founder of YU’UN Design Solutions, I helped establish a design studio focused on providing creative solutions for everyday objects. YU’UN Design offers a fresh perspective on ordinary, functional items. This passion project was started in collaboration with my friend, Usman Khalid (co-founder), and is currently a work in progress.
- Streamlined project workflows for increased efficiency and faster completion times.
- Enhanced brand identity by developing innovative and visually compelling design concepts.
Course Planner
Learning Zone School System
12.2021 - 09.2023
- Worked directly with production personnel to resolve production scheduling issues and conflicts.
- Presented progress reports regularly to senior management during project updates meetings.
- Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
- Collaborated with cross-functional teams to align goals and ensure project success.
Interior Designer
AGA Design Group
01.2022 - 01.2023
- Illustrated visual concepts during client presentations through detailed plans and sketches.
- Designed floor plans, elevations, 3D perspective views, and material boards for review and presentation.
- Revitalized underperforming spaces by implementing creative interior design strategies.
- Interfaced effectively with contractors and vendors to resolve issues and discuss ideas.
Education
MDes - Innovation And Interaction Design
Glasgow School of Arts
Glasgow, ScotlandBachelor of Arts - Industrial Design
National University of Science And Technology
Islamabad, PKSkills
- Product design
- Design Researcher
- Visual storytelling
- Marketing leadership
- Strategic thinking
- Illustration
- Project leadership
- Creative direction
- Concept development
- Motion graphics
- Project management expertise
- Design leadership
Languages
English
Native or Bilingual
Urdu
Native or Bilingual
French
Elementary
Timeline
Creative Lead - Cofounder
YU'UN Design
08.2022 - Current
Interior Designer
AGA Design Group
01.2022 - 01.2023
Course Planner
Learning Zone School System
12.2021 - 09.2023
MDes - Innovation And Interaction Design
Glasgow School of Arts
Bachelor of Arts - Industrial Design
National University of Science And Technology
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