Laisha Gonzalez
Los Angeles,CA
Summary
Currently seeking any business marketing opportunities for a recent graduate. Willing and eager to learn the marketing world, in particular, digital marketing or public relations. Experienced in sales with a demonstrated history of working in the retail and logistics industry. As well as skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills.
Overview
10
10
years of professional experience
Work History
Local Business Development Executive
XPO
03.2024 - Current
- Identified new business opportunities through cold calling, networking, and prospecting database leads through One CRM and Linked In.
- Effectively executed sales activities and maintained a pipeline to generate revenue to meet net revenue goals and expectations.
- Fielded customer complaints and facilitated negotiations, resolving issues, and reaching mutual conclusions. To build relationships with customers to promote long-term business growth.
Sales Associate
Walmart (5874)
06.2019 - 03.2024
- Executed outstanding customer service by answering customer questions about policies, services, and products.
- Conceptualized new customer service protocol by improving and ensuring customer satisfaction.
- Coordinated and ensured stocking of items, product location, price-checking items, and arranging store shelves and displays particularly in the apparel department including but not limited to ladies, men, boys, girls, shoes, jewelry and accessories.
Volunteer
Big Sunday
06.2014 - 02.2020
- Advocated among a group of students and elders of different ethnic groups to give back to schools in low-income communities by raising funds for beautifying different schools
- Organized and arranged events for children and families aiding the neighborhood, whether it was cleaning up, painting old buildings, book fairs, or food drives.
Education
Bachelor of Arts - Marketing
California State University, Fullerton
800 N State College Blvd, Fullerton CA, 9283108.2023
Skills
- Excellent communicator
- Outstanding Leadership Abilities
- Relationship building and management
- Market Research
- Sales Pipeline Management
- Computer Literacy (Office 360: word, excel, slides, etc)
- Organizing/Management skills
- Fluent in Spanish
Coursework
- Digital Marketing,
Marketing of goods and services in the world of E-commerce
Project Team Management- collaborated with other members of marketing teams to criticize and advise one another in the emergence of created services/goods in e-commerce.
Performance Analysis- measured the success of sold service/good on the created website reading trends and translating to enhance sales increasing effectiveness
- Retail Marketing Strategy,
Evolution of retail into a global, high-technology industry
Development Management- coordinated with a team of 4 colleagues regarding market conditions, buying behavior, decision support systems, and merchandise management.
Presentations- facilitated a retail powerpoint presenting marketing and financial strategies for retail store, positioning the retail offer to establish and maintain relationships with target customers
Timeline
Local Business Development Executive
XPO
03.2024 - Current
Sales Associate
Walmart (5874)
06.2019 - 03.2024
Volunteer
Big Sunday
06.2014 - 02.2020
Bachelor of Arts - Marketing
California State University, Fullerton
Similar Profiles
Tim BoydTim Boyd
Sr. Manager Regional Fleeet Maintenance at XPOSr. Manager Regional Fleeet Maintenance at XPO
Robert LydeckerRobert Lydecker
Dock Operations Trainer at XPODock Operations Trainer at XPO
Richard BurrowesRichard Burrowes
Driver Sales Representative at XPODriver Sales Representative at XPO
Justin SperlJustin Sperl
Logistics Specialist at XPOLogistics Specialist at XPO
Miranda PostMiranda Post
People Development Manager at Sephora USAPeople Development Manager at Sephora USA