Lakshmi Prasanna Sunki
Seattle
Summary
Dynamic Salesforce Marketing Cloud Principal Developer with a proven track record at Amazon, achieving a 1,600 basis point increase in click-through rates. Expert in AMPscript and SQL, leveraging analytics and automation to optimize campaigns. Strong collaborator, fostering cross-functional alignment to drive impactful marketing strategies.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Salesforce Marketing Cloud Principal Developer
Amazon
Seattle
06.2024 - Current
- Directed implementation of omni-channel marketing technology solution, fostering collaboration between engineering, analytics, and channel teams.
- Achieved 1,600 basis point over-performance in click-through rate goals through strategic management of Prime Day marketing campaigns.
- Managed campaign migration from Optimo to Salesforce Marketing Cloud, ensuring smooth transition and continuity.
- Orchestrated comprehensive overhaul of multi-channel marketing journey for SMB advertisers, yielding 800 basis point improvement in customer satisfaction metrics.
- Established data-driven testing frameworks to optimize customer experience and campaign performance.
- Facilitated cross-functional alignment among marketing, sales, and product teams, driving seamless execution of marketing initiatives.
- Developed and executed comprehensive annual marketing plans aligned with organizational revenue objectives.
- Hands-on experience with content builder and Interaction studio leveraging HTML and CSS.
- Built complex content blocks to reflect run down time clocks for various time specific event campaigns.
Salesforce Marketing Cloud Architect
CarMax
Richmond
01.2023 - 05.2024
- Subject matter expert in Salesforce Marketing Cloud. Experience designing and implementing scalable, customer-centric marketing architectures on Salesforce Marketing Cloud.
- Implement Einstein Predictive Engagement Scoring to prioritize high value leads.
- Collaborated with strategists, designers, and developers in an agile team to design, develop, and deliver Salesforce Marketing Cloud solutions.
- Implemented Bitly to shorten URL across all campaigns in CarMax.
- Moved the entire CarMax traditional Systems to Triggered based using DMS.
- Led the team to clean up data in SFMC from multiple sources.
- Leveraged Interaction studio for more personalized campaigns.
- Automated phases of car shipping within customer journeys.
- Using Contact builder creating and modifying data designs and contact data.
- Creating Salesforce objects by using Journey Builder and automation studio.
- Integrated Journey Builder with Automation Studio and Contact Builder for seamless execution of campaigns, managing day-to-day email operations, audience segmentation, and automated campaigns.
- Create customer data to deliver targeted, segmented, and automated experiences through Email Studio to customers throughout the consumer life cycle.
- Assist with creation of new campaigns, including data configuration, audience creation, and utilization of capabilities in the SFMC platform.
- Acted as a key technical and support resource for existing campaigns.
- Design and develop campaign specific Journey along with Automation studio and Contact builder.
- Worked with Salesforce developers to provide inputs for the design of Marketing Data Environment and its integration with SFMC.
- Associated with Informatics and Unix teams for the file transfer between force.com and Salesforce Marketing Cloud.
- Employed Data Loader to read, extract, and load data from CSV files.
- Experience in working in different environments and with the process flows in AGILE as well as Waterfall methodologies.
Salesforce Marketing Cloud Architect
Charles Schwab
Dallas
10.2022 - 01.2023
- Developed personalized email content using HTML, CSS, and AMPscript in Content Builder to enhance user engagement.
- Built and configured journeys as per the business requirements using Emails Activity, Flow Controls and Salesforce activities.
- Utilized automation studio to perform imports, extracts, and SQL query activities.
- Executed SQL queries and applied filters for segmentation to target specific audience segments effectively.
- Automated data import process through marketing cloud FTP to streamline data handling and improve campaign readiness.
- Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
- Used Journey builder in running different campaigns along with Automation Studio and Contact Builder To monitor the campaign post-deployment to validate completion.
- Prepared custom reports by running SQL queries on the backend data views of the marketing cloud.
- Created responsive development principles and ability to create HTML content to work across different browsers and outlook versions.
- Developed robust campaign documentation that included specific work instructions for customers.
- Worked on Salesforce Service cloud and Marketing cloud integrations.
Lead Salesforce Marketing Cloud Developer
AON
Bellevue
01.2019 - 09.2022
- By considering the CAN-SPAM, privacy terms the emails campaigns are designed per regulations.
- Implemented SFMC from scratch, training developers and testers to ensure successful adoption and usage.
- Experience in creating email strategies, test plans, and detailed reports.
- Conducted A/B testing and did recommendations accordingly.
- Develop different Email templates for implementation of dynamic email marketing program using AMP Script, HTML and CSS.
- Manage ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units.
- Involved in the SDLC phases, including requirement analysis, implementation, and estimating project timelines.
- Designed and executed customized solutions, including API integration and Data Extensions, using Salesforce Marketing Cloud (SFMC) and industry best practices to enhance campaign performance.
- Served as technical subject matter expert for product and development teams, delivering email solutions aligned with business requirements and providing consultation on SFMC tools and strategies.
- Develop specialties in SFMC data management, scripting languages, API, and/or integrations.
- Design and develop campaigns for mobile push scenarios for android and Ios.
- Coordinated with technical developers and non-technical business leads to brainstorm ideas and workflows.
Salesforce Marketing Cloud Developer
Costco Wholesale
WA
03.2016 - 12.2018
- Develop, test, and implement multi-channel communications, automation, and Journeys in Marketing Cloud.
- Develop solutions on Automation Studio, Data Extensions, Contact Builder, and Journey Builder.
- Implement and manage Integrations between Salesforce Marketing Cloud and other platforms including Salesforce Service Cloud.
- Created and modified journeys and automations to meet client requirements.
- Develop and modify responsive email templates while providing mobile-friendly design and employing best practices for email layouts and formatting in Marketing Cloud.
- Set up Identity Resolution rules to unify the data from different sources.
- Identified data gaps and collaborated with upstream teams to create data solutions.
- Deployed Calculated Insights from Dev to Stage using package manager. Working with Automotive digital marketing strategists to evaluate and report insights to drive demand for campaigns.
- Collaborated with cross-functional teams to translate business strategies and requirements into effective technology solutions, coordinating between product team and programmers to resolve issues.
- Worked on optimization and tuning of SQL queries and indexes.
- Developed and updated functional specification and technical design documents.
IBM Mainframe Developer
IBM India Pvt Ltd & Infosys
Bangalore
06.2012 - 12.2015
- Developed and maintained legacy systems for clients including HSBC and Boeing.
- Resolved technical issues for 24/7 production support team, ensuring minimal downtime.
- Provided production support for 7 systems, ensuring stability and reliability.
Education
Bachelor of Technology - Computer Sciences and Engineering
Amrita Vishwa Vidyapeetham
05.2012
Skills
- Salesforce cloud solutions
- Salesforce CDP expertise
- Journey and interaction builder
- Content builder
- Email and mobile studio
- Web and experience studio
- Analytics and automation studio
- Data visualization
- Commerce integration
- API development
- Web development skills
- AMP script proficiency
Certification
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Developer
Timeline
Salesforce Marketing Cloud Principal Developer
Amazon
06.2024 - Current
Salesforce Marketing Cloud Architect
CarMax
01.2023 - 05.2024
Salesforce Marketing Cloud Architect
Charles Schwab
10.2022 - 01.2023
Lead Salesforce Marketing Cloud Developer
AON
01.2019 - 09.2022
Salesforce Marketing Cloud Developer
Costco Wholesale
03.2016 - 12.2018
IBM Mainframe Developer
IBM India Pvt Ltd & Infosys
06.2012 - 12.2015
Bachelor of Technology - Computer Sciences and Engineering
Amrita Vishwa Vidyapeetham