Lana Rogers
Tigerton,WI
Summary
Customer-oriented Store Manager offering over 20 years of experience in retail operations, sales and service team leadership and profitability strategies. Organized and skilled at prioritizing daily tasks and following through to achieve performance and productivity goals. Recruits, trains, develops and manages team of store associates and assistant managers. Quality focused Store Manager skilled at providing employees clear guidelines and targeted goals to drive sustained revenue growth, team efficiency and customer loyalty. Knowledgeable about recruiting, hiring, training and motivating qualified teams to meet and exceed objectives. Motivational leader, strategic planner and analytical problem solver with demonstrated record of retail success.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Store Manager
GPM Investments
Wittenberg, WI
12.2018 - Current
- Processed daily paperwork, balanced register drawers, produced staffing schedules and prepared deposits.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Resolved customer problems by investigating issues, answering questions and building rapport.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
- Prioritized sanitation, safety and health standards in work areas to meet OSHA requirements.
- Improved store status by implementing process improvements and identifying performance gaps for corrective action.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
- Trained and mentored associates to teach daily tasks and procedures.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Corrected operational issues with process improvements.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Built customer relationships and provided superior customer service to boost sales.
- Maintained stockroom condition to preserve product quality.
- Developed and enforced operational improvements to reduce total losses.
Store Manager Wausau/Wittenberg
GPM Investments
11.2018 - Current
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Established store tactics and strategies to achieve operational performance and sales goals.
- Updated and maintained store signage and displays.
- Evaluated store performance and incorporated feedback to implement improvement plans.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Preserved product quality by maintaining stockrooms and disposing of damaged items.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Monitored employee performance and identified performance gaps for corrective action.
Store Manager Hatley
GPM Investments
06.2022 - 10.2022
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Processed daily paperwork, balanced register drawers, produced staffing schedules and prepared deposits.
- Managed inventory tracking and physical inventory counts to minimize loss.
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Monitored employee performance and identified performance gaps for corrective action.
Assistant Store Manager
Riiser Fuels
Wausau, WI
11.2018 - 12.2019
- Assisted in continuous development of effective store associates to achieve desired sales and results.
- Completed frequent walk-throughs and directed team members to correct issues impacting store appearance or professionalism.
- Coached and developed store associates through formal and informal interactions.
- Oversaw aspects of maintenance, inventory and daily activity management.
- Delegated assignments based on team strengths to optimize floor coverage and service levels.
- Provided mentorship for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
- Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
- Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
- Supervised cashiers in processing credit, debit and cash payments to streamline sales.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Answered customer questions and addressed problems and complaints in person and via phone.
- Examined merchandise to correctly price and display products.
- Assisted customers, answered questions and resolved problems for stellar customer service.
- Trained staff on daily duties and supervised and provided feedback, resulting in improved performance and customer satisfaction.
Store Manager
Van Zeeland's Auto Care Centers
Menasha, WI
11.2000 - 03.2007
- Reorganized sales floor, changing product layout to optimize customer flow and improve product visibility.
- Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
- Hired and trained many employees to start new stores in Appleton.
- Maintained daily record of all transactions.
- Created attractive store displays to generate customer interest and boost sales.
- Arranged inventory in rotation from oldest to newest, moving aging items to customers first to maintain fresh stock.
- Managed sales, reconciled cash and made bank deposits while performing store opening and closing duties.
- Trained all new assistant managers and team members on store security, monetary procedures and customer service expectations.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Resolved customer problems by investigating issues, answering questions and building rapport.
- Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels.
- Participated in Manager and assistant manager meetings on a monthly basis.
- Delegated work to employees based on shift requirements, individual strengths and unique training.
- Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
- Secured store perimeter and enforced procedures to minimize losses and protect store assets.
- Supported assistants in managing daily store functions.
- Managed store appearance, including merchandising and displays, signage, decorations and cleaning.
- Updated store pricing, signage and merchandising based on current promotions.
- Oversaw inventory tracking, management and physical inventory counts.
- Assumed positions of associate and assistant manager before promotion to store manager.
- Shared product knowledge with customers and made personal recommendations, which boosted upselling and cross-selling.
Assistant Store Manager
Van Zeeland's Auto Care Centers
Menasha, WI
02.2000 - 11.2000
- Collaborated with department heads to identify opportunities, develop timely solutions and create action plans.
- Replenished merchandise, welcomed customers, responded to questions and maintained overall presentation of store.
- Completed frequent walk-throughs and directed team members to correct any issue impacting store appearance or professionalism.
- Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members.
- Coached and developed store associates through formal and informal interactions.
- Helped team members deliver polite and positive service to every customer by closely monitoring behaviors and offering constructive guidance.
Education
Associate of Applied Science - Business Accounting
University of Wisconsin - Oshkosh
Oshkosh, WI05.2002
High School Diploma -
Green Lake High School
Green Lake, WI1995
Skills
- Quick learner
- Excel in Computer programming
- Excel in Customer Service
- Positive learning process
- Excellent communication
- Time management skills
- Merchandising
- Sales strategies
- Verbal and written communication
- Supervision and training
Certification
- Wisconsin Responsible beverage License - 2019 to current.
- Servesafe License - 2021 to 2026
- Food safety Training
Timeline
Store Manager Hatley
GPM Investments
06.2022 - 10.2022
Store Manager
GPM Investments
12.2018 - Current
Store Manager Wausau/Wittenberg
GPM Investments
11.2018 - Current
Assistant Store Manager
Riiser Fuels
11.2018 - 12.2019
Store Manager
Van Zeeland's Auto Care Centers
11.2000 - 03.2007
Assistant Store Manager
Van Zeeland's Auto Care Centers
02.2000 - 11.2000
Associate of Applied Science - Business Accounting
University of Wisconsin - Oshkosh
High School Diploma -
Green Lake High School