Summary
Overview
Work History
Education
Skills
Timeline
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Landi yu

Fremont,CA

Summary

I excel in strategic design, prioritization, and innovative problem-solving, blending advanced UX/UI skills with a deep understanding of user needs to drive growth and efficiency. Proven leadership in aligning product strategies with business goals, I've made impactful contributions to design teams, fostering creativity and excellence. My analytical abilities have steered projects to success. Eager to use my diverse skill set to significantly benefit a forward-thinking organization.

Overview

13
13
years of professional experience

Work History

Senior Design Leader

Tiktok
San Jose
10.2023 - Current
  • Design Leadership for Monetization: Led the design of various monetization products, including AI tools like Co-Pilot, TikTok Ads Manager, Event Manager Platform, Ads Privacy features, vertical ads, and numerous third-party and API platforms.
  • Building a Positive Team Culture: Fostered a design team environment characterized by happiness, growth, and transparency, promoting a positive and collaborative workplace.
  • Strategic Team Development: Established strategic initiatives that attracted and retained talented professionals, laying a strong foundation for the design team's success.
  • Team Expansion: Successfully grew the team from 5 to 30 designers within one year, scaling the department to meet increasing demands.
  • Product Impact.: Led the team in efficiently executing 30 design-driven projects with a strong user experience focus, significantly contributing to revenue growth exceeding $XXX million.
  • Operational Efficiency: Developed and implemented processes to enhance design workflow and efficiency, ensuring high-quality outcomes and streamlined project execution. Enhanced design efficiency, increasing design support effectiveness by 30%.
  • Design Excellence: Enhanced project user experiences, increasing user satisfaction from 3.5 to 4.8 out of 5.Improved key user flow efficiency and completion rate by 30%.

Design Manager

LinkedIn
Mountain View
01.2016 - 10.2023
  • Industry-Leading Solutions: Developed cutting-edge design processes to tackle user challenges, resulting in products that set new industry benchmarks.
  • Standard-Setting Designs: Created groundbreaking projects that established new industry standards, widely adopted and referenced, and received patent awards.
  • Awards and Recognition: Led the team to achieve LinkedIn's Innovation Product Award twice and personally received LinkedIn China's Employee of the Year Award.
  • Product Impact: Contributed to a wide range of LinkedIn product areas, including LinkedIn China, LTS (LinkedIn Talent Solutions), Jobs, and Growth.
  • Design System Development: Efficiently established and implemented comprehensive design systems from scratch, ensuring consistency and quality across all projects.
  • Strategic Design Leadership: Developed and maintained a design strategy that aligned with overall product goals, driving the success of various initiatives.
  • Team Development and Coaching: Provided valuable feedback to designers, helping them improve their work and reach their full potential.
  • Creative Problem-Solving Coaching: Coached designers on best practices for creative problem-solving, fostering a culture of innovation and excellence.

Director of Product Design

BloomSky
Menlo Park, CA
05.2015 - 01.2016
  • Leadership: Led the UX/UI design team at a startup, managing all aspects of user experience design, usability testing, planning, wireframing, interaction prototyping, and UI design.
  • Product Quality Enhancement: Improved overall product quality by prioritizing user experience and product design enhancements.
  • Consumer and Business Applications: Actively designed applications for both consumer and business markets, including the Apple TV app and web dashboard, ensuring a cohesive and impactful user interface.
  • Design System: Developed a new design system to standardize and streamline design efforts across the entire company.
  • Key Project Involvement: Provided hands-on product and visual design for major projects, including the Apple TV app, web dashboard, and various marketing initiatives.
  • Cross-Functional Collaboration: Collaborated closely with web and mobile developers to ensure seamless integration of design elements.
  • Efficient Project Delivery: Efficiently led the team in delivering six new platform-level products from concept to launch within 9 months.

Head of Design ,UX Product Design

Suning USA
Palo Alto, CA
05.2014 - 05.2015
  • Built a Design Team: Assembled a team from scratch, including UX product designers, UX researchers, and visual designers.
  • Led Innovative Projects: Spearheaded the development of cutting-edge applications, including an AR 3D product showcase app, an interactive shopping app with advanced human-machine interaction, and an automated product recommendation app.
  • Developed International Platforms: Successfully launched an international e-commerce website and a seller management platform, managing all aspects of design and user experience.
  • Implemented Design Systems: Established a new design system to streamline and support design efforts company-wide, ensuring consistency and efficiency across all projects.

UX/UI Designer

Disney
Palo Alto, CA
06.2011 - 05.2014
  • Trend Research and User Experience Design: Conducted in-depth research on game interaction trends and crafted and refined user flows, wireframes, and prototypes to enhance player experience.
  • UI Animation and Feature Design: Designed engaging UI animations for new features, ensuring a seamless and immersive user experience.
  • Final UI Mockups and Asset Integration: Responsible for creating final UI mockups and integrating assets into Flash or developing custom UI tools as needed.
  • Key Projects: Contributed to a range of notable projects, including Gnome Town, ESPN Sports Bar, Botkin's Hidden Cove, Alice in Wonderland, and Star Wars.

Education

Master of Arts in Web Design & New Media -

Academy of Art University
San Francisco, CA

Bachelor of Arts in Architecture Design -

Fuzhou University
China

Skills

  • Effective Priority Management
  • Strategic Product Design
  • Robust Product Insight
  • Exceptional Problem-Solving Abilities
  • Advanced UX/UI Expertise

Timeline

Senior Design Leader

Tiktok
10.2023 - Current

Design Manager

LinkedIn
01.2016 - 10.2023

Director of Product Design

BloomSky
05.2015 - 01.2016

Head of Design ,UX Product Design

Suning USA
05.2014 - 05.2015

UX/UI Designer

Disney
06.2011 - 05.2014

Master of Arts in Web Design & New Media -

Academy of Art University

Bachelor of Arts in Architecture Design -

Fuzhou University

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