Years of marketing and leadership experience
Hi, I’m
Landon Hedin
Marketing & Leadership Professional
Cedar City,UT
Overview
26
Summary
Top-notch marketing executive with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Work History
Green KrowSouth Jordan, Utah
Founding Partner & CEO
01.2016 - 01.2022
Job overview
- I started this business in 2016 and sold it in 2022
- For the first three-and-a-half years, I built the business myself
- I brought on a partner in 2020
- My main focuses and responsibilities were revenue generation, employee management and client retention, (which was above 95% for the life of the company
- I sold the business in 2021
Green Krow (partnership with Big Leap)Lehi, Utah
Vice President of Digital Marketing
Job overview
- I was hired as an outside consultant to build the paid advertising department at Big Leap
- Main responsibilities were sales, onboarding and account management for all clients
- I helped build the department from zero, to over $150,000 monthly recurring revenue in just under a year
Disruptive AdvertisingLindon, Utah
Senior Marketing Analyst
Job overview
- Managed a book of business of 53 clients with a monthly ad spend of over $300,000
- Ad spend was across Google, Bing, Yahoo, Facebook, Instagram, Twitter, and LinkedIn
- I was instrumental in helping to build the company from 31 employees to over 150 in two years
Avalaunch MediaLehi, Utah
Vice President of Business Development
Job overview
- Responsible for the marketing, sales and overall growth of the agency
- Created an agency partnership channel that was used as another avenue for agency revenue and growth
Skills
- Digital Marketing
- Executive Leadership
- Business leadership
- Consumer engagement
- Brand management
- Brand building
- Integrated marketing
- Operations management
- Budget planning
- Partnership development
- Customer acquisition
- Consulting
- Business development
- Negotiation
- Goal setting
- Staff management
- Partnership building
- Team leadership
- Trends analysis
- Business administration
- Entrepreneurial and innovative
- Talent acquisition
- Succession planning
- Team building
- Team engagement
- Contract negotiation
- Business planning
- Client engagement
- Entrepreneurial leadership
- Channel development
- Contract management
- Innovation management
- Process improvements
- Recruitment and hiring
- Strategic vision
- Industry expertise
- Start-up operations
- Strategic planning
- Board collaboration
- Project management
Timeline
Founding Partner & CEO
Green Krow
01.2016 - 01.2022
Vice President of Digital Marketing
Green Krow (partnership with Big Leap)
Senior Marketing Analyst
Disruptive Advertising
Vice President of Business Development
Avalaunch Media
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