Overview
Work History
Education
Skills
Accomplishments
Timeline
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Lara Basom

Scottsdale,AZ

Overview

20
20
years of professional experience

Work History

Director Implementation and Service

Paychex Inc
Phoenix, AZ
06.2023 - Current
  • Built a team supporting the digital company growth strategy for 180,000 clients, with a scope of upwards of 700 employees.
  • Implemented successful business strategies to increase productivity, exceed financial goals, and improve the experience of customer interactions.
  • Innovated ways to utilize AI to identify clients at risk and developed retention models to drive net client gain

Senior Manager, Dedicated Service Center

Paychex
Phoenix, AZ
12.2021 - Current
  • Lead a team supporting 42,000 customers in the digital SMB space comprised of 4 managers, 15 supervisors, and 200 employees.
  • Implemented the Onboarding Excellence program to re-imagine how we attract and onboard external hires for our digital service organization.
  • Developed short- and long-term strategic plans based on data and insights to further company vision.

Senior Implementation Manager

Paychex
Phoenix, AZ
02.2019 - 11.2021
  • Improved Client Satisfaction Net Promoter Scores from 20.3 in FY19 to the top performing Area in NCO in FY21 at 55.2 YTD
  • Partner with sales to effectively onboard 30,062 SMB clients YTD FY21
  • Created employee onboarding program Improving retention from 17% in FY19 to 4.9% in FY20 while leading NCO in internal promotions
  • Service sponsor for Ecommerce design and execution

Interim Senior Manager for Benetrac

Paychex
Phoenix, AZ
12.2020 - 07.2021
  • Support coverage for 86 staff members including 2 levels of leadership
  • Restructured the leadership organization, created and instituted a leadership development program for both supervisors and managers
  • Redefined client health check program to improve client retention

District Sales Manager

Paychex
06.2014 - 02.2019
  • Recruited, trained and rebuilt 2 sales districts
  • Selected by Director to onboard new DSMs within the Zone
  • Achieved corporate sales objectives by creating, implementing and updating strategic sales approaches
  • Worked with peer managers to identify areas of opportunity and develop shared objectives across product lines

SMB Sales Representative

Paychex
Portland, OR
08.2009 - 05.2014
  • Established referring relationships with CPAs, insurance agents, Realtors, clients, bookkeepers and other business professionals
  • Sold and collaborated with sales partners to provide payroll, time keeping solutions, 401K, insurance and HR solutions to businesses
  • Utilize a needs based sales approach meeting with decision makers for sales opportunities

Branch Manager

Enterprise Rent-A-Car
Portland, OR
08.2005 - 05.2009
  • Maximized branch revenue by optimizing daily operations leading to highest operating profit in branch history
  • Created and trained staff on new systems to increase overall customer satisfaction to award winning levels
  • Trained assistant managers on how to create an effective sales culture to increase profitability

Education

Bachelor of Arts - Major Biology, Minor Chemistry

Willamette University
Salem, OR
05.2003

Skills

  • Agile in fast paced environment
  • Process redesign & change management
  • Team building & leadership development
  • Drive efficiency through innovation
  • Forward thinker
  • Ability to drive results
  • Relationship Management
  • Cross functional expertise in Sales & Operations

Accomplishments

Memberships and Development:

  • Founded Women in Leadership Phoenix
  • Women in Leadership Paychex
  • Bridge Sponsor
  • LEAD program
  • Lead Implementation Supervisor Council for HiPo CSS's
  • 2017-2019 Lead Zone Leadership Council for Zone 16

Results and Accolades:

  • 2021 - #1 in NCO for Net Promoter Score and Perfect First Payroll
  • FY20 - Most improved Area in Net Promoter Score in NCO
  • FY17 - Top 25 Sales District
  • FY15 - #1 SMB Sales Representative in Oregon in unit and revenue production
  • FY 14 & FY15 - Circle of Excellence Achiever
  • 2008 Enterprise National Exceptional Achievement Award Highest Growth in Fleet at 40%

Timeline

Director Implementation and Service

Paychex Inc
06.2023 - Current

Senior Manager, Dedicated Service Center

Paychex
12.2021 - Current

Interim Senior Manager for Benetrac

Paychex
12.2020 - 07.2021

Senior Implementation Manager

Paychex
02.2019 - 11.2021

District Sales Manager

Paychex
06.2014 - 02.2019

SMB Sales Representative

Paychex
08.2009 - 05.2014

Branch Manager

Enterprise Rent-A-Car
08.2005 - 05.2009

Bachelor of Arts - Major Biology, Minor Chemistry

Willamette University

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