Lara Clute
Eugene
Summary
Dynamic communications professional with proven expertise in social media management and creative writing. As Social Media Head at the University of Oregon Fashion Club, I elevated engagement through innovative content and strategic outreach. Skilled in Canva and branding, I excel at crafting compelling narratives that resonate with audiences and strengthen online presence. Compassionate and creative leader and team member.
Overview
1
1
year of professional experience
Work History
Executive Board Member - Social Media Head
University of Oregon Fashion Club
01.2025 - Current
- Manage and create content for the club's Instagram and TikTok, boosting engagement and growing the online presence.
- Develop a club website and LinkedIn profile to expand the digital platform.
- Produce eye-catching posts about fashion trends, club events, and member highlights.
- Lead outreach efforts, such as street interviews and on-campus activities, to encourage participation.
- Design posters and digital graphics to promote events and strengthen brand identity.
- Use fashion storytelling to make social platforms a space for inspiration and connection.
Writer
Align Magazine
01.2025 - Current
- Write engaging articles on fashion and culture
- Participate in creative writing workshops and collaborate with editors for content development
- Support content planning and contribute to editorial strategy
Communications Committee Lead
UO PRSSA (Public Relations Student Society of America)
09.2024 - Current
- Collaborate with the Communications Executive Director and team
- Use the PRSSA brand kit to maintain consistent branding
- Create Instagram grid posts, stories, and reels aligned with brand guidelines
- Update blog content on the PRSSA website
Social Media Officer (Internship)
Thunderegg Records
03.2024 - 09.2024
- Collaborated with the social media director to design and implement a social media campaign
- Conducted outreach and engagement through various platforms
- Planned media content schedules and created brand imagery for Thunderegg Records
- Helped define and strengthen the label's brand voice online
Education
Advertising
University of Oregon
Eugene, OR06-2027
Skills
- Social Media Management
- Canva
- Communication
- Creative writing
- Copy editing
- Outreach Strategy
- Branding
Affiliations
- UO Creative Juice Club Member
Accomplishments
- Presidential Scholar
Timeline
Executive Board Member - Social Media Head
University of Oregon Fashion Club
01.2025 - Current
Writer
Align Magazine
01.2025 - Current
Communications Committee Lead
UO PRSSA (Public Relations Student Society of America)
09.2024 - Current
Social Media Officer (Internship)
Thunderegg Records
03.2024 - 09.2024
Advertising
University of Oregon
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