LARA FISHER
Hughesville,MD
Summary
I specialize in leveraging digital data across various industries. My focus is on developing and implementing data-driven strategies to improve outcomes. By working closely with diverse teams, I aim to identify needs, deliver solutions, and drive continuous progress.
Work History
Senior Consultant
Slalom Consulting
10.2023 - Current
- Evaluated Cox Communications' website using Adobe Analytics to pinpoint areas for improvement, resulting in better tracking and user engagement
- Created and put in place various customer journey maps to understand how customers reach purchase decisions, which improved the website experience and increased sales
- Built a comprehensive guide (SDR) and data dictionary for data collection and reporting, enhancing the accuracy and usefulness of Adobe Analytics across departments.
Manager
BlastX Consulting
10.2017 - 10.2023
- Encouraged teamwork across departments to set up more effective tracking systems, improving the measurement of business performance and marketing success
- Led a team of five consultants, guiding and drawing on their varied skills for better project results
- Led initiatives to analyze data, uncover trends, identify growth opportunities, and make continuous improvements.
Senior Digital Analyst
SiriusXM
06.2016 - 10.2017
- Analyzed multiple marketing channels to improve the financial performance of SiriusXM.com and the SiriusXM app
- Worked with team leaders to streamline data collection and reporting, aligning with the company's strategic goals
- Oversaw digital analytics for SiriusXM, serving over 27 million customers with timely and detailed data insights.
Senior Multi-Channel Analytics Lead
Indegene Encima
01.2015 - 01.2016
- Managed the full analytics process, from initial planning to delivering insights for Shire Pharmaceuticals and Bristol-Myers Squib
- Used advanced analytics tools to dive deep into data, creating clear visualizations and data-driven recommendations
- Developed a strategy that combined digital and traditional marketing analytics, improving decision-making across different platforms.
Research and Analytics Manager
Warner Bros. Discovery
01.2013 - 12.2014
- Delivered key insights for the Travel Channel that led to a significant increase in website traffic and video views
- Introduced new, effective analytics reports for Travel Channel, Food Network, and HGTV's social media, enhancing data-driven decisions
- Built a large collection of research and data insights that supported strategy across various digital platforms.
Senior Multi-Channel Analytics Lead
Indegene Encima
05.2010 - 01.2013
- Managed the full analytics process, from initial planning to delivering insights for Shire Pharmaceuticals and Bristol-Myers Squib
- Used advanced analytics tools to dive deep into data, creating clear visualizations and data-driven recommendations
- Developed a strategy that combined digital and traditional marketing analytics, improving decision-making across different platforms.
Director of Marketing Solutions
ComScore
12.2003 - 10.2008
- Drove over $2.5 million in sales of analytics products in two years
- Maintained strong client relationships, delivered on quarterly goals, and led successful advertising projects, increasing client satisfaction
- Managed a team of three analysts, guiding their development and ensuring top-quality analytics work.
Director
Veris Consulting
09.1999 - 12.2003
- Handled the full cycle of research projects, from writing proposals to delivering final reports for clients like Pfizer and Johnson & Johnson
- Implemented business strategies effectively within budget limits
- Built and maintained strong client relationships, contributing to business growth.
Senior Analyst
Discovery Communications, Inc.
01.1995 - 09.1999
- Managed research projects across the Interactive and Education divisions, providing insights that informed strategic business decisions
- Oversaw strategic planning and management of a $1 million research budget, ensuring efficient use of funds
- Produced weekly financial and digital reports for multiple business units to support informed decision-making.
Education
MS in Marketing -
01.2012
MS in eBusiness -
01.2003
BA in Literature -
01.1995
Skills
- Consulting
- Project Documentation
- Teamwork Mindset
- Data Analytics
- Market Rsearch
- Staff Management
- Strategic Planning
Timeline
Senior Consultant - Slalom Consulting
10.2023 - Current
Manager - BlastX Consulting
10.2017 - 10.2023
Senior Digital Analyst - SiriusXM
06.2016 - 10.2017
Senior Multi-Channel Analytics Lead - Indegene Encima
01.2015 - 01.2016
Research and Analytics Manager - Warner Bros. Discovery
01.2013 - 12.2014
Senior Multi-Channel Analytics Lead - Indegene Encima
05.2010 - 01.2013
Director of Marketing Solutions - ComScore
12.2003 - 10.2008
Director - Veris Consulting
09.1999 - 12.2003
Senior Analyst - Discovery Communications, Inc.
01.1995 - 09.1999
Johns Hopkins University - MS in Marketing,
University of Maryland Global - MS in eBusiness,
American University - BA in Literature,