Lara Mullen
Summary
Skilled in delivering results through strategic partnerships and initiatives, emphasizing housing development and sustainable community impact post-MPA.
Overview
7
7
years of professional experience
Work History
Graduate Consultant (Contract), Data-Informed Strategy & Evaluation
Lower East Side Employment Network (LESEN)
New York, NY
07.2025 - Current
- Standardized outcome metrics across nine partner organizations, strengthening LESEN’s intermediary role and enabling consistent tracking and funder reporting.
- Developed FY26 sample impact report to showcase collective outcomes and support strategic expansion and sustainable funding growth.
- Developed tailored employment plans for diverse client needs and backgrounds.
- Facilitated workshops to enhance job readiness and interview skills for participants.
- Collaborated with community partners to create job placement opportunities for clients.
Assistant Director, Growth Marketing
New York University
New York, NY
04.2023 - Current
- Directed 14 lead-generation vendors and a $1.25M budget, optimizing campaigns to reach 19M+ prospective students globally.
- Executed multi-channel campaigns reaching 1.4M+ prospects, tracking engagement and conversions to inform strategic decisions.
- Analyzed weekly performance metrics, contributing to 120,000+ freshman applicants in 2025, 76% sourced via partner channels.
- Designed targeted student search strategies for NYU’s NYC, Abu Dhabi, and Shanghai campuses, aligning outreach with enrollment goals.
- Standardized vendor reporting dashboards and collaborated with admissions and analytics teams to enhance workflow efficiency.
Manager, Audience Development
Citywire USA
New York, NY
02.2022 - 04.2023
- Engaged 26,000 RIA subscribers through targeted social media, email, and print/digital content strategies.
- Conducted interviews with top-growing RIAs (avg. $5.6B AUM) to identify and evaluate effective business strategies.
- Researched and analyzed industry trends, increasing sponsorship demand among asset management clients.
- Advocated for diverse-owned firm inclusion through DEI Pledge initiatives.
Associate Coordinator, Business Development
Con Edison Clean Energy Businesses
Valhalla, NY
05.2021 - 02.2022
- Developed multi-channel campaigns that generated leads through social media, email, SEO, and SEM/PPC.
- Managed CRM analytics and collaborated with sales teams to enhance advertising initiatives and improve data visualization.
- Coordinated project schedules and timelines for renewable energy initiatives.
- Assisted in developing marketing materials for clean energy programs.
- Managed communications between departments for efficient project execution.
Marketing and Business Development Intern, Revenue Generation
Con Edison Clean Energy Businesses
Valhalla, NY
05.2020 - 07.2020
Program Impact and Evaluation Intern
DOROT
New York, NY
05.2019 - 07.2019
- Analyzed 2,500+ client surveys to assess effectiveness of six service programs.
- Led Excel workshop for Volunteer Services staff, enhancing trend analysis and data reporting skills.
- Conducted program evaluations to assess service effectiveness for older adults.
- Collaborated with team members to design and implement surveys for feedback collection.
- Analyzed data trends to inform program development and improvement strategies.
Education
Part-Time MPA Candidate - Social Impact, Investment & Innovation
New York University – Wagner Graduate School of Public Service
03-2026
B.S. - Business, Marketing, Analytics
Indiana University – Kelley School of Business
05-2021
Skills
- Data & Analytics: R, Excel, Google Analytics, Tableau
- CRM & Campaign Management: HubSpot, Salesforce, Slate, Cvent, email marketing, SEO/SEM
- Marketing & Strategy: Digital marketing, audience segmentation, partnership development
- Project & Program Management: Vendor coordination, budget management, cross-functional team leadership
- Communication & Relationship-Building: Stakeholder engagement, written and verbal communication
- Languages: Spanish (Proficient)
Awards
- TCS NYC Marathon Finisher, 2025
- Taekwondo First Degree Black Belt, 2016
- Girl Scout Gold Award, 2016
- Spirit of Riley Development Award, 2021
- Top 500 Riley Hospital Fundraiser, 2019–2021
Nonprofit Community Experience
- Bowery Residents’ Committee, Leadership Council Fundraising Chair, 12/01/23, Present
- Radio Lollipop – Morgan Stanley Children’s Hospital, 12/01/21, Present
- Ronald McDonald House Charities, Meal Support, 03/01/19, Present
- God’s Love We Deliver, Meal Delivery & Packaging, 06/01/17, Present
- Riley Hospital for Children, Fundraiser, 09/01/17, 06/01/21
Timeline
Graduate Consultant (Contract), Data-Informed Strategy & Evaluation
Lower East Side Employment Network (LESEN)
07.2025 - Current
Assistant Director, Growth Marketing
New York University
04.2023 - Current
Manager, Audience Development
Citywire USA
02.2022 - 04.2023
Associate Coordinator, Business Development
Con Edison Clean Energy Businesses
05.2021 - 02.2022
Marketing and Business Development Intern, Revenue Generation
Con Edison Clean Energy Businesses
05.2020 - 07.2020
Program Impact and Evaluation Intern
DOROT
05.2019 - 07.2019
Part-Time MPA Candidate - Social Impact, Investment & Innovation
New York University – Wagner Graduate School of Public Service
B.S. - Business, Marketing, Analytics
Indiana University – Kelley School of Business