Larissa Middleton

Managed all aspect of the business.

• Hiring and firing of all employees
• All bookkeeping , banking, payroll.
• All order receiving and taking
• Maximized sales by creating innovative visual merchandising displays and store layouts.
• Rotated merchandise and displays to feature new products and promotions.
• Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
• Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
• Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
• Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
• Improved efficiency and accuracy of inventory management by implementing new stock control system.
• Streamlined communication between staff and management, ensuring that all team members were informed of policy changes and promotions.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.

• Cultivated strong customer relationships through personalized interactions and effective communication techniques.
• Drove sales growth by presenting product features and benefits clearly to customers during live broadcasts.
• Developed strategic promotional campaigns that increased viewer engagement and boosted sales performance.
• Mentored new sales agents, providing training on product knowledge and effective selling strategies.