Larry Di Nota
Shrewsbury,MA
Summary
Seeking to utilize aptitude for rapid learning of new, unfamiliar concepts and skills in conjunction with robust communication toolkit to maximize impact, performance, versatility, and creativity in marketing environment.
Overview
12
12
years of professional experience
Work History
Breeder and Cultivation Consultant
Self-employed
01.2017 - 01.2022
- Focused on breeding seeds, creating specialty varieties based on market needs, attributes of existing products and development to create unique and differentiated products which were marketed through the internet
- Development also included creating breeds which minimized or removed undesired attributes and maximized those which were market drivers
- Activities also include marketing efforts, such as providing product summaries, detailed reports of prototype life cycles, and extensive photography which were used as selling tools
- In addition to breeding activities, training was provided to individuals seeking to learn cultivation techniques or needing support and troubleshooting assistance.
Founder/General Manager
IHG, LLC
01.2013 - 01.2017
- Development of application to enable third parties to authorize use of software remotely with permission granted by the primary user
- Allowed for control of enabling and disabling apps on mobile devices through a permission process
- Developed business and marketing plan, presented to potential investors, and obtained financing to support the development efforts
- Recruited and oversaw activities of programmer for development of product.
Beer Manager
Bottom Line Wine and Spirits
01.2010 - 01.2013
- Responsible for purchasing product based on historical sales information as well as determining requirements for new products based on trends in the market
- Also responsible for sales to consumers with a focus on prioritizing high margin products and those with availability based on current inventory levels
- Also responsible for receiving incoming shipments, validating accuracy, and resolving any discrepancies and/or errors with vendors.
Education
Bachelor of Arts - English
Worcester State University
Worcester, MA12.2024
Associate of Arts - General Studies, Sociology
Housatonic Community College
Bridgeport, CTSkills
- Extensive experience in self-guided market research in various environments
- Knowledgeable in the development of marketing and business plans
- Ability to interact with customers, vendors, and ground level associates up to corporate management and investors
- Excellent interpersonal, communication and relationship-building skills Able to listen attentively, communicate persuasively and follow through diligently
- Dedicated, conscientious, and reliable individual who can handle increased responsibilities as the situation warrants
- Windows, Access, Excel, Power Point, and Word
Timeline
Breeder and Cultivation Consultant
Self-employed
01.2017 - 01.2022
Founder/General Manager
IHG, LLC
01.2013 - 01.2017
Beer Manager
Bottom Line Wine and Spirits
01.2010 - 01.2013
Bachelor of Arts - English
Worcester State University
Associate of Arts - General Studies, Sociology
Housatonic Community College
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