Larry Hofer
Sioux Falls
Summary
Detail-oriented Senior Graphic Designer known for attention to detail and deadline adherence. Experienced in developing branding guidelines and producing compelling graphics, committed to enhancing team collaboration and project success. Proven track record mentoring junior designers, driving brand engagement and visual consistency.
Overview
41
41
years of professional experience
Work History
Senior Graphic Designer
KELO-TV - Nexstar Media Group
Sioux Falls, SD
04.1985 - 04.2026
- Led design projects from concept through execution, ensuring alignment with brand strategy and audience engagement.
- Collaborated with marketing manager to create visually compelling multimedia content for diverse platforms.
- Mentored junior designers, fostering skill development and promoting a collaborative team environment.
- Streamlined design processes, enhancing workflow efficiency and reducing project turnaround time.
- Developed branding guidelines and templates, ensuring consistency across all visual communications.
- Utilized Adobe Creative Suite and other design tools to produce high-quality graphics under tight deadlines.
- Boosted viewer engagement by creating eye-catching visuals tailored to make news reporting clear and easy to understand.
- Managed multiple projects simultaneously, prioritizing tasks to meet deadlines without compromising quality.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Proved successful working within tight deadlines and a fast-paced environment.
- Applied animation techniques to create dynamic visual elements.
- Utilized Adobe Creative Suite and various other broadcasting specialized software to develop creative designs.
- Edited and enhanced existing artwork and graphics.
- Created logos and illustrations for various TV News shows and segments, and Lifestyle show.
- Revamped corporate provided templates and materials to better meet local needs.
- Collaborated with other designers to create visually appealing graphics for range of television and digital media.
- Explored new techniques in graphic design trends.
Education
Bachelor of Arts - Graphic Design
Iowa State University
Ames, IA05-1984
Skills
- Motion graphics
- Adobe after effects
- Deadline adherence
- Image editing
- TV Broadcasting industry background
- Image sourcing
- Graphic and media design
- Style guide development
- Work Planning and Prioritization
- Creative and innovative
- Attention to detail
- Team collaboration
Accomplishments
- Documented and resolved software issues which led to content being able to air on time.
- Collaborated with team of 3 in the development of KELOLAND Living lifestyle show.
- Collaborated with team of 6 or more in the implementation of multiple new brand identities for KELOLAND Media Group.
- Collaborated with News team in the development of accurate and timely daily local news.
- Nominated and/or received Employee of the Month/Quarter on several occasions.
Timeline
Senior Graphic Designer
KELO-TV - Nexstar Media Group
04.1985 - 04.2026
Bachelor of Arts - Graphic Design
Iowa State University