Summary
Overview
Work History
Education
Skills
Websites
Film Experience
Music Professional Experience
References
Timeline
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Larry Layfield

Larry Layfield

150 W. Colorado Blvd Apt 320 Monrovia ,CA

Summary

Highly skilled and outcome-driven Entertainment Professional with extensive expertise in music management, branding, online marketing, and film production. Demonstrated success in overseeing multi-million-dollar television and film projects. Seeking to capitalize on experience to drive growth and enhance visibility within the entertainment industry.

Overview

4
4
years of professional experience

Work History

Branding Manager / Music Executive

De Passe Jones Entertainment
01.2009 - 01.2013
  • Managed in-house artists at Interscope Records, overseeing their development and career advancement
  • Orchestrated the sync licensing process for Lil Playy, including notable placements such as "My Chick Bad" featuring Nicki Minaj and "Work It Man" featuring Kelly Rowland
  • Served as Road Manager for the BET Black College Tour in 2011, ensuring smooth logistics and execution of tour activities
  • Acted as Music Supervisor for a Cinemax TV show, responsible for managing music cues and cue sheets
  • Led the online marketing team and PR campaign for the Humpty Dumpty Graphic Novel, managing social media accounts and engaging horror/sci-fi bloggers to promote the project
  • Supervised event productions for De Passe Jones, including budgeting, securing TV product placements, vendor selection, accommodations procurement, and material creation and distribution.

Education

Bachelor’s Degree - Psychology

St. John’s University

Skills

  • Artist Management
  • Music Sync Licensing
  • Event Production
  • Internal Communications
  • Online Marketing
  • Social Media Management
  • Budgeting and Financial Management
  • Vendor Management
  • Strategic Planning
  • Public Relations
  • Team Leadership

Film Experience

  • ARCK Productions, Killing Mary Sue, 2023 - Producer
  • Morningstar Productions, The Night They Came Home, 2023 - Producer
  • Birdclaw Productions, Safer at Home: The Coronavirus Movie, 2020 - Producer
  • Morningstar Productions, Cross: Rise of the Villains, 2019 - Producer
  • Among Wolves LLC, Hellblazers, 2020 - Production Supervisor
  • Black Nightshade LLC, Black Nightshade, 2020 - Unit Production Manager
  • 3AM Productions LLC, 3AM Live, 2020 - Producer
  • Bleiberg Entertainment, The Assent, 2019 - 2nd Unit Producer
  • Swing Set Productions, Palm Swings, 2019 - Unit Production Manager
  • EFO Films, Escape Plan 2: Hades, 2018 - 2nd 2nd AD
  • Primitive Minds Productions, Anabolic Life, 2017 - Producer
  • Sable LLC, Sable, 2017 - Line Producer
  • Busted Bunny Ent, Threshold, 2016 - Production Supervisor
  • 313 Films, The Horde, 2016 - Unit Production Manager
  • Ascension Media, Cassidy Way, 2016 - Production Manager

Music Professional Experience

De Passe Jones Entertainment: Branding Manager / Music Executive 

Jan 2009 - Dec 2013

  • Managed in-house artists at Interscope Records, overseeing development and career growth.
  • Orchestrated sync licensing for Lil Playy, securing placements like "My Chick Bad" (Nicki Minaj) and "Work It Man" (Kelly Rowland).
  • Led BET Black College Tour logistics in 2011 as Road Manager.
  • Served as Music Supervisor for a Cinemax TV show, managing music cues.
  • Directed online marketing and PR for Humpty Dumpty Graphic Novel, engaging horror/sci-fi bloggers.
  • Supervised event productions, including budgeting, TV product placements, vendor selection, accommodations, and material distribution.

References

Available upon request

Timeline

Branding Manager / Music Executive

De Passe Jones Entertainment
01.2009 - 01.2013

Bachelor’s Degree - Psychology

St. John’s University

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Larry Layfield