Larry Plotnik
Melbourne
Summary
I am a results-driven sales professional with a proven track record of success in conducting and closing business face to face and over the telephone. Trained in all styles and techniques from one call closes and longer sales cycles selling both tangible and intangible products and services. I connect with people and quickly build rapport by establishing trust in a consultative or other sales approaches I’m looking for an opportunity offering strong income potential for achieving and exceeding sales goals. I’m experienced CRM's, Sales Software and Microsoft Office Products.
Overview
16
16
years of professional experience
Work History
Sales Consultant
Car Spot of Melbourne
03.2024 - 01.2025
- Sales of used Truck and Auto Dealer where I have been a consistent top producer selling vehicles either over the phone, or locally we advertise in several states to buyers
- My phone sales background allows me to be extra effective in conducting business
- I left after seeing the quality of vehicles continuously going down while pricing goes higher and vehicles are not competitive in the market place
Sr. Product Specialist
Photonica USA / Ward Photonics
10.2023 - 03.2024
- I was with initially with this company from 2017 until 2021 as a top producer until the owner and founder retired putting his inexperienced son as COO to oversee and run the company
- I was top producer for the two previous years and earning 'Salesperson of the Year' in 2019 and 2020
- I established a new sales volume in the company’s 9-year history at that time
- I was asked to return by the founder when he had to come out of retirement and get his company back on track being highly successful
- After returning, I find current sales offer is not as sell-able as our previous selling proposition and see the current sales proposition does not allow me to enjoy similarly high levels of success and commissions as I had
Internet Sales Manager
Lexus of Melbourne
05.2022 - 07.2023
- Responsible for taking leads via phone, Internet or chat inquiries and converting shoppers to buyers of our New and Pre-Owned Vehicles
- Communicated via Phone, Text or Email both Locally or Nationally
- Worked with and sold local buyers while also selling and closing buyers over the phone and assisted in shipping their vehicles Nationwide
- Maintained consistent top production and a perfect CSI score monthly
Sr. Product Specialist
Ward Photonics
11.2017 - 08.2021
- Sales of Medical Devices
- Sold to Doctors and Medical Professionals Nationwide and Internationally for a Medical Device Manufacturer
- Sold to Dr.’s and Medical Professionals over the phone, Internet and Facing
- Sales cycles varied from 2 days to 2 weeks to over a year using good follow up
- Attended and sold at Medical Conventions and Conferences for Doctors of all specialties
- Traveled to and assisted in initial marketing launches with new Providers including Doctors Offices, Medical facilities and Med Spa’s
- In 2020 I was Salesperson of the Year for 2nd consecutive year, in 2019 I broke and established new sales record in the company’s 9-year history at that time
Internet Sales Manager
Toyota of Melbourne
04.2014 - 11.2017
- Responsible for converting shoppers to buyers in a highly competitive marketplace in Florida and Nationally using Internet, Phone or Chat Inquiries
- Sold and delivered vehicles completely over phone when not local
- Arranged shipping, etc
- Responsible to engage and convert shoppers into buyers throughout local and statewide markets
- Managed CRM / database of existing clients- created Video production of new and pre-owned inventory
- Consistent top producer of gross and volume while responsible for maintaining monthly CSI rating
Business Consultant / Account Executive
AT&T Advertising / Web.com / YP.com
01.2009 - 12.2013
- Sales of Advertising Products - Print -SEO, SEM, Behavioral, Contextual, Mobile, Text, Video, Banner, E-mail, Direct mail
- Responsible for both creating new accounts or increase revenue of existing accounts and increase client retention selling into specific markets throughout all of Florida and parts of the SE US region
- Consulted with and sold business owners, corporations and Online / Internet business
- Responsible to meet sales and performance quotas while maintaining perfect CSI on each call
- Exceeded sales objectives and quotas- Maintained top quartile rankings versus 120 reps
- Won sales and recognition awards for 'Top Producer in Market'
Loan Officer Residential / Commercial Loan Coordinator
Security Bank / Gold Standard Financial
01.2009 - 12.2013
- Originator of Residential and Commercial Mortgages, Business Loans, and Lines of Credit
- Worked with training and mentored of Loan Officers
- Team leader assisted Loan Officers
- Winner of multiple awards including Salesperson of the Year
Education
Associates Degree - Speech Communication
Miami Dade Community College
Miami, FL01-2025
Skills
- Telephone sales
- CRM
- Office Software
- Search Engine Optimization (SEO)
- Customer Service
- Digital Marketing
- Microsoft Programs
- Account Management
- Marketing
- Cold Calling
- Internet -Tech Savvy
- Persuasive communication
- Closing techniques
Timeline
Sales Consultant
Car Spot of Melbourne
03.2024 - 01.2025
Sr. Product Specialist
Photonica USA / Ward Photonics
10.2023 - 03.2024
Internet Sales Manager
Lexus of Melbourne
05.2022 - 07.2023
Sr. Product Specialist
Ward Photonics
11.2017 - 08.2021
Internet Sales Manager
Toyota of Melbourne
04.2014 - 11.2017
Business Consultant / Account Executive
AT&T Advertising / Web.com / YP.com
01.2009 - 12.2013
Loan Officer Residential / Commercial Loan Coordinator
Security Bank / Gold Standard Financial
01.2009 - 12.2013
Associates Degree - Speech Communication
Miami Dade Community College
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