LARRY SASSOWER

Achieved 16th position in USBL DLS rank for fiscal year 2025 among 105 participants.

Ranked as top performer in Northern California region, boosting pieces and gross profit.

Hired three new DSMs to expand team capabilities and enhance talent pool.

• Cultivated leadership skills to improve performance standards within sales team.
• Fostered culture of accountability, driving winning mindset across teams.
• Led promotional activity, "Ace in the Hole," achieving highest engagement.

• Established high-performance culture to enhance team collaboration and success.
• Developed sales professionals to consistently exceed company goals through consultative selling.
• Achieved recognition as 14-time 'Pacesetter' Award winner for outstanding performance.
• Accrued 25 years of experience as District Sales Manager (DSM).
• Implemented effective sales strategies and training programs with strong leadership communication.
• Promoted accountability and positive mindsets within teams to drive results.
• Managed profit margins through targeted coaching, training, and clear expectations.
• Led winning teams on local and corporate sales trips, including Maui 2018 and Super Bowl 2017.

• Developed targeted training programs to enhance knowledge and selling skills for MA's at GSM.
• Led sales meetings to strategize and improve team performance.
• Organized food shows to showcase products and stimulate consumer interest.
• Created innovative sales promotions to increase market engagement and revenue.
• Implemented business showcase process to streamline lead generation and conversion.
• Managed equities to expand case growth, focusing on SYSCO brand enhancement and elevating EI profitability.
• Pioneered entry into Italian and fresh seafood segments, driving rapid sales growth in new markets.

• Increased market share by fostering servant leadership and developing District Sales Managers.
• Established trusting relationships with DSMs across San Luis Obispo, Santa Barbara, and Kern Counties.
• Collaborated with DSMs to enhance team performance and cultivate a competitive growth-oriented culture.