I'm a strategic Communications Specialist with 12 years of purpose-driven storytelling experience. I lean on a unique background in journalism, corporate and non-profit PR and small business content marketing to deliver effective brand communications. I'm passionate about creative, human-centered multimedia storytelling to rally diverse audiences around a shared purpose.
Overview
16
16
years of professional experience
Work History
Small Business Owner
Lars Gesing Fine Art Nature Images Gallery
03.2019 - Current
Created and executed mission-driven communications strategy focused on holistic, integrated cross-channel storytelling highlighting the calming qualities of nature
Pro-active and reactive media outreach secured features in leading media outlets like USA Today, NBC and Seattle Times
Developed editorial calendar to efficiently manage daily targeted, timely, mission-focused messaging across digital platforms
Identified and collaborated with mission-aligned local businesses to grow audiences and deepen brand loyalty
Developed processes to track business growth objectives and communications efficiencies
Edited wide array of content for accuracy, clarity and consistency
Used style guides to encourage consistent content quality
Selected images to accompany content for maximum impact
Communications Director
Nature First - The Alliance for Responsible Nature Photography
01.2019 - 01.2020
Developed and executed comprehensive communications strategy and oversaw implementation timelines
Managed fast-growing global volunteer staff of content contributors, assigning and editing mission-focused content to publish across Nature First platforms
Developed strategic media plan that helped secure mentions in prominent traditional and new media outlets targeting landscape photography community
Provided guidance and relevant materials to key partners and landscape photography influencer network
Created media materials and assets, including press releases and talking points
Trained and prepared organizational leadership for targeted media & speaking opportunities
Advised on development of corporate partnership program and organizational expansion of global volunteer network
Feature TV News Producer
ARD Public German TV
01.2016 - 01.2019
Produced feature news documentary on climate change impacts in coastal Alaska native communities (winner of the LA Independent Film Festival Award)
Identified, pitched and produced feature news segments for station's equivalent of CBS's 60 Minutes programming
Reviewed and edited colleagues' scripts for improved flow and voice
Director of Communications & PR
Hamburger SV Women's Soccer Team
08.2009 - 06.2012
Developed and executed comprehensive communications plan that contributed to a significant growth in awareness of professional women's soccer in Germany
Identified and fostered highly productive relationships with key local and national media outlets
Planned editorial strategy, executed content production and oversaw design and layout of bi-weekly match program
Trained and counseled players, coaches and executives ahead of media opportunities and speaking engagements
Worked with cross-divisional partners and sponsors to surface and highlight brand-building stories and collaborated on communications strategies with external stakeholders
Education
Master of Arts - Journalism & Mass Communication
University of Colorado
Boulder, CO
01-2015
Bachelor of Arts - Sports Journalism
Die Medienakademie
Mittweida
01-2013
Skills
Multimedia Copywriting & Editing in Fast-Paced Environments
Content Strategy Development
Media Relations Management
Project Management
Communication Strategy Evaluation
Global Media Market Trend Analytics
Digital & Social Media Marketing
Videography & Photography
Web Design, CMS & E-Commerce Management
Timeline
Small Business Owner
Lars Gesing Fine Art Nature Images Gallery
03.2019 - Current
News Editor
Tagesschau.de
02.2019 - 04.2024
Communications Director
Nature First - The Alliance for Responsible Nature Photography
01.2019 - 01.2020
Feature TV News Producer
ARD Public German TV
01.2016 - 01.2019
Director of Communications & PR
Hamburger SV Women's Soccer Team
08.2009 - 06.2012
Master of Arts - Journalism & Mass Communication
University of Colorado
Bachelor of Arts - Sports Journalism
Die Medienakademie
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