Summary
Overview
Work History
Education
Skills
Timeline
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Lars Gesing

Lars Gesing

Seattle,WA

Summary

I'm a strategic Communications Specialist with 12 years of purpose-driven storytelling experience. I lean on a unique background in journalism, corporate and non-profit PR and small business content marketing to deliver effective brand communications. I'm passionate about creative, human-centered multimedia storytelling to rally diverse audiences around a shared purpose.

Overview

16
16
years of professional experience

Work History

Small Business Owner

Lars Gesing Fine Art Nature Images Gallery
03.2019 - Current
  • Created and executed mission-driven communications strategy focused on holistic, integrated cross-channel storytelling highlighting the calming qualities of nature
  • Pro-active and reactive media outreach secured features in leading media outlets like USA Today, NBC and Seattle Times
  • Developed editorial calendar to efficiently manage daily targeted, timely, mission-focused messaging across digital platforms
  • Identified and collaborated with mission-aligned local businesses to grow audiences and deepen brand loyalty
  • Developed processes to track business growth objectives and communications efficiencies
  • Compassionately addressed daily customer communications

News Editor

Tagesschau.de
02.2019 - 04.2024
    • Edited wide array of content for accuracy, clarity and consistency
    • Used style guides to encourage consistent content quality
    • Selected images to accompany content for maximum impact

Communications Director

Nature First - The Alliance for Responsible Nature Photography
01.2019 - 01.2020
  • Developed and executed comprehensive communications strategy and oversaw implementation timelines
  • Managed fast-growing global volunteer staff of content contributors, assigning and editing mission-focused content to publish across Nature First platforms
  • Developed strategic media plan that helped secure mentions in prominent traditional and new media outlets targeting landscape photography community
  • Provided guidance and relevant materials to key partners and landscape photography influencer network
  • Created media materials and assets, including press releases and talking points
  • Trained and prepared organizational leadership for targeted media & speaking opportunities
  • Advised on development of corporate partnership program and organizational expansion of global volunteer network

Feature TV News Producer

ARD Public German TV
01.2016 - 01.2019
    • Produced feature news documentary on climate change impacts in coastal Alaska native communities (winner of the LA Independent Film Festival Award)
    • Identified, pitched and produced feature news segments for station's equivalent of CBS's 60 Minutes programming
    • Reviewed and edited colleagues' scripts for improved flow and voice

Director of Communications & PR

Hamburger SV Women's Soccer Team
08.2009 - 06.2012
    • Developed and executed comprehensive communications plan that contributed to a significant growth in awareness of professional women's soccer in Germany
    • Identified and fostered highly productive relationships with key local and national media outlets
    • Planned editorial strategy, executed content production and oversaw design and layout of bi-weekly match program
    • Trained and counseled players, coaches and executives ahead of media opportunities and speaking engagements
    • Worked with cross-divisional partners and sponsors to surface and highlight brand-building stories and collaborated on communications strategies with external stakeholders

Education

Master of Arts - Journalism & Mass Communication

University of Colorado
Boulder, CO
01-2015

Bachelor of Arts - Sports Journalism

Die Medienakademie
Mittweida
01-2013

Skills

  • Multimedia Copywriting & Editing in Fast-Paced Environments
  • Content Strategy Development
  • Media Relations Management
  • Project Management
  • Communication Strategy Evaluation
  • Global Media Market Trend Analytics
  • Digital & Social Media Marketing
  • Videography & Photography
  • Web Design, CMS & E-Commerce Management

Timeline

Small Business Owner

Lars Gesing Fine Art Nature Images Gallery
03.2019 - Current

News Editor

Tagesschau.de
02.2019 - 04.2024

Communications Director

Nature First - The Alliance for Responsible Nature Photography
01.2019 - 01.2020

Feature TV News Producer

ARD Public German TV
01.2016 - 01.2019

Director of Communications & PR

Hamburger SV Women's Soccer Team
08.2009 - 06.2012

Master of Arts - Journalism & Mass Communication

University of Colorado

Bachelor of Arts - Sports Journalism

Die Medienakademie
Lars Gesing