Lars Gesing
Seattle,WA
Summary
I'm a strategic Communications Specialist with 12 years of purpose-driven storytelling experience. I lean on a unique background in journalism, corporate and non-profit PR and small business content marketing to deliver effective brand communications. I'm passionate about creative, human-centered multimedia storytelling to rally diverse audiences around a shared purpose.
Overview
16
16
years of professional experience
Work History
Small Business Owner
Lars Gesing Fine Art Nature Images Gallery
03.2019 - Current
- Created and executed mission-driven communications strategy focused on holistic, integrated cross-channel storytelling highlighting the calming qualities of nature
- Pro-active and reactive media outreach secured features in leading media outlets like USA Today, NBC and Seattle Times
- Developed editorial calendar to efficiently manage daily targeted, timely, mission-focused messaging across digital platforms
- Identified and collaborated with mission-aligned local businesses to grow audiences and deepen brand loyalty
- Developed processes to track business growth objectives and communications efficiencies
- Compassionately addressed daily customer communications
News Editor
Tagesschau.de
02.2019 - 04.2024
- Edited wide array of content for accuracy, clarity and consistency
- Used style guides to encourage consistent content quality
- Selected images to accompany content for maximum impact
Communications Director
Nature First - The Alliance for Responsible Nature Photography
01.2019 - 01.2020
- Developed and executed comprehensive communications strategy and oversaw implementation timelines
- Managed fast-growing global volunteer staff of content contributors, assigning and editing mission-focused content to publish across Nature First platforms
- Developed strategic media plan that helped secure mentions in prominent traditional and new media outlets targeting landscape photography community
- Provided guidance and relevant materials to key partners and landscape photography influencer network
- Created media materials and assets, including press releases and talking points
- Trained and prepared organizational leadership for targeted media & speaking opportunities
- Advised on development of corporate partnership program and organizational expansion of global volunteer network
Feature TV News Producer
ARD Public German TV
01.2016 - 01.2019
- Produced feature news documentary on climate change impacts in coastal Alaska native communities (winner of the LA Independent Film Festival Award)
- Identified, pitched and produced feature news segments for station's equivalent of CBS's 60 Minutes programming
- Reviewed and edited colleagues' scripts for improved flow and voice
Director of Communications & PR
Hamburger SV Women's Soccer Team
08.2009 - 06.2012
- Developed and executed comprehensive communications plan that contributed to a significant growth in awareness of professional women's soccer in Germany
- Identified and fostered highly productive relationships with key local and national media outlets
- Planned editorial strategy, executed content production and oversaw design and layout of bi-weekly match program
- Trained and counseled players, coaches and executives ahead of media opportunities and speaking engagements
- Worked with cross-divisional partners and sponsors to surface and highlight brand-building stories and collaborated on communications strategies with external stakeholders
Education
Master of Arts - Journalism & Mass Communication
University of Colorado
Boulder, CO01-2015
Bachelor of Arts - Sports Journalism
Die Medienakademie
Mittweida01-2013
Skills
- Multimedia Copywriting & Editing in Fast-Paced Environments
- Content Strategy Development
- Media Relations Management
- Project Management
- Communication Strategy Evaluation
- Global Media Market Trend Analytics
- Digital & Social Media Marketing
- Videography & Photography
- Web Design, CMS & E-Commerce Management
Timeline
Small Business Owner
Lars Gesing Fine Art Nature Images Gallery
03.2019 - Current
News Editor
Tagesschau.de
02.2019 - 04.2024
Communications Director
Nature First - The Alliance for Responsible Nature Photography
01.2019 - 01.2020
Feature TV News Producer
ARD Public German TV
01.2016 - 01.2019
Director of Communications & PR
Hamburger SV Women's Soccer Team
08.2009 - 06.2012
Master of Arts - Journalism & Mass Communication
University of Colorado
Bachelor of Arts - Sports Journalism
Die Medienakademie
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