LaShonda Brown Fields
Tampa
Summary
Results-driven professional with expertise in customer engagement and loyalty program management. Proven ability to enhance retention through innovative strategies and performance metrics analysis.
Dynamic professional with extensive experience in customer loyalty and market analysis. Skilled in leveraging analytical skills and effective communication to optimize engagement strategies and drive measurable improvements in customer satisfaction and loyalty.
Proactive and versatile professional with a dedication to quickly adapting to new challenges. Strong problem-solving abilities and a proven track record of fostering strong relationships with clients and team members. Focused on supporting team success and achieving positive results.
Overview
26
26
years of professional experience
4
4
years of post-secondary education
Work History
CS-Loyalty Champion II
Verizon Wireless
Tampa
02.2004 - 12.2025
- Executed customer engagement strategies to enhance loyalty program effectiveness.
- Monitored performance metrics to assess program success and identify areas for improvement.
- Collaborated with cross-department teams to streamline loyalty program processes.
- Implemented innovative solutions to foster customer loyalty and retention.
- Supported the launch of new loyalty initiatives by coordinating with marketing teams.
- Actively participated in team meetings to share insights on customer experiences.
- Responded to customer inquiries regarding loyalty programs to ensure clarity and satisfaction.
- Identified opportunities for cross-selling additional products through loyalty interactions.
- Optimized customer journey touchpoints to enhance loyalty program effectiveness.
- Promoted customer engagement through personalized communication strategies.
Marketing Analyst
LaserMax
Rochester
04.2001 - 06.2003
- Improved data collection processes to enhance the accuracy of market research analysis.
- Monitored competitor activities, such as advertising campaigns, promotions, product launches.
- Analyzed website traffic data to identify trends in user behavior and optimize online campaigns and maintained selected company web pages.
- Collaborated with cross-functional teams to enhance campaign strategies and execution.
Sales Associate
Combined Life Insurance Co
Rochester
10.1999 - 02.2000
- Assisted customers in selecting appropriate insurance products based on individual needs.
- Educated clients on policy benefits and coverage options to enhance understanding.
- Promoted additional services to existing clients to increase revenue.
- Upsold additional items based on customer interests and needs.
Education
Bachelor of Science - Marketing
State University of New York College At Fredonia
Fredonia, NY 08.1995 - 08.1999
Skills
- Customer engagement
- Performance metrics
- Loyalty program management
- Market analysis
- Problem solving
- Creative thinking
- Analytical skills
- Conflict resolution
- Microsoft office
- Teamwork and collaboration
- Multitasking
- Computer skills
- Flexible and adaptable
- Excellent communication
- Quality assurance
- Customer relationship management
- Effective communication
- Time management
- Good Telephone Etiquette
Websites
References
References available upon request.
Timeline
CS-Loyalty Champion II
Verizon Wireless
02.2004 - 12.2025
Marketing Analyst
LaserMax
04.2001 - 06.2003
Sales Associate
Combined Life Insurance Co
10.1999 - 02.2000
Bachelor of Science - Marketing
State University of New York College At Fredonia
08.1995 - 08.1999