Latarsha Covington
Business Development/Marketing/Sales
Edmond,OK
Summary
Innovative and hardworking Marketing Consultant with 11 years of experience in the Business Development Marketing and Sales industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Prepared to leverage years of marketing experience to take on dynamic new role at your company.
Overview
11
11
years of professional experience
1
1
years of post-secondary education
Work History
Business Development/Marketing/Sales
OrionNet Systems
Oklahoma City, OK
02.2021 - Current
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Planned and executed events and marketing programs, producing 75% of goal of qualified leads.
- Increased brand awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
- Developed campaigns and specific marketing strategies for clients.
- Identified appropriate marketing channels and target customers for campaigns.
- Increased efficiency and maximized savings by negotiating vendor contracts, resulting in.
In Home Private Caregiver
BC Clark
Oklahoma City, OK
06.2008 - 01.2021
- Provided patients and families with emotional support and instruction in preparing healthy meals, independent living and adaptation to disability or illness.
- Kept close eye on behavior and emotional responses of clients, consulting with house manger to address concerns and protect each person from any harm.
- Encouraged patients to participate in safe physical activity to help boost mood and improve overall wellness.
- Delivered assistance to elderly clients in daily activities including bathing, dressing, physical transfers and care for incontinence.
District Manager/Love’s
Love’s
Oklahoma City, OK
05.2015 - 01.2016
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Improved operational standards, personnel moves, and merchandising strategies.
- Organized and distributed daily inserts and advertisements and generated contractor documentation.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
IN HOME CARE GIVER
Home Instead Senior Care Home
Oklahoma City, OK
05.2006 - 12.2008
- Assisted patients with dressing, grooming and feeding needs, helping to overcome and adapt to mobility restrictions.
- Offered support for client mental and emotional needs to enhance physical outcomes and overall happiness.
- Worked to improve and enhance patient lives through effective and compassionate care.
- Coordinated daily medicine schedules and administration to help clients address symptoms and enhance quality of life.
Sales Associate
Burlington Coat Factory
Oklahoma City, OK
08.2007 - 07.2008
- Engaged with customers to effectively build rapport and lasting relationships.
- Delivered high level of assistance by locating products and checking store system for merchandise at other sites.
- Tracked stock using company inventory management software.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Maintained organized, presentable merchandise to drive continuous sales.
Shift Manager
McDonalds
06.2001 - 06.2006
- Adhered to company standards and compliance requirements for operations and cleanliness of all areas.
- Tracked receipts, employee hours and inventory movements.
- Kept employees operating productively and working on task to meet business and customer needs.
- Managed schedules, accepted time off requests and found coverage for short shifts.
- Exhibited excellent teamwork and strong work ethic by promoting camaraderie.
Education
Certificate - Administrative Medical Office Certificate
Francis Tuttle Technology Center - Rockwell
Oklahoma City, OK 08.2009 - 05.2011
Certificate - Administrative Office
Metro Technology Centers - Springlake
Oklahoma City, OK 09.1998 - 04.1999
GED -
GED Testing
Oklahoma City, OK 04.1996 - 08.1997
Skills
Communications management
Customer demographics
Fact checking
Sales Strategies
Vendor relations
Campaign management
Time management
Business administration
Sales expertise
Digital marketing
Business negotiations
Scheduling
Marketing and advertising
Business development marketing background
Timeline
Business Development/Marketing/Sales
OrionNet Systems
02.2021 - Current
District Manager/Love’s
Love’s
05.2015 - 01.2016
Certificate - Administrative Medical Office Certificate
Francis Tuttle Technology Center - Rockwell
08.2009 - 05.2011
In Home Private Caregiver
BC Clark
06.2008 - 01.2021
Sales Associate
Burlington Coat Factory
08.2007 - 07.2008
IN HOME CARE GIVER
Home Instead Senior Care Home
05.2006 - 12.2008
Shift Manager
McDonalds
06.2001 - 06.2006
Certificate - Administrative Office
Metro Technology Centers - Springlake
09.1998 - 04.1999
GED -
GED Testing
04.1996 - 08.1997