LATONYA GRUNDY JENKINS

Senior Manager, Global Sponsorships (Aug 2022 - Nov 2023)

• Managed $500 million-dollar NBA arena naming rights sponsorship, NFL partnership, and Metaverse and video game program. Leveraged program and project management expertise to foster cross-functional collaboration with cornerstone brands (Turbo Tax, QuickBooks, Mailchimp), significantly contributing to organization's growth and development in preparation for arena's opening.
• Spearheaded development of business cases using DICE modeling, managed agencies, scoping, writing briefs, and timelines, overseeing capture and consolidation of market insights, needs, and dynamics, and filtered information to cornerstone brand teams as part of annual planning and discovery.
• Maximized collaboration and drove go-to-market plans, enhancing demand generation and reinforcing brand vitality through above-the-line media platforms, resulting in 141% increase in platform awareness.

Project Manager, B2B Operations (Oct 2020-Aug 2022)

Manager, Experiential and Retail Marketing (Jan 2018 - Oct 2020)

• Led national initiatives to enhance corporate compliance for sales and marketing, operational efficiency, and audit communication, managing organization of 360 Governance meetings and task forces, ensuring adherence to financial regulations and organizational objectives.
• Selected for 'Tiger Team' to address critical challenges related to fraudulent activities, resulting in strengthened defenses through control implementation and 20% reduction in fraudulent actions.
• Achieved 20% increase in customer base through developing new influencer and culturally relevant T-Mobile Signature Series retail field marketing campaign and events. Managed brand positioning, audience research, campaign platform and message development, and comprehensive measurement program tools.
• Negotiated cross-channel leadership to secure $3M and managed campaign elements, including talent and influencer negotiations, agency onboarding, contract management, and oversight of traditional media and social media content.

Senior Manager, Marketing (Nov 2014 - Jan 2018)

Manager, Multicultural Marketing (Nov 2010-Nov 2014)

Manager, Sponsorship Marketing (June 2005-Nov 2010)

• Recruited by Regional President to build department, expand, and manage large-scale sponsorship programs and events. Led multiple integrated marketing programs simultaneously in professional NBA, NFL, MLB, MLS, CIAA, NCAA, NASCAR and with Live Music Entertainment companies, developing media assets, leading contract negotiations, and managing budgets and agencies. Propelled 50% expansion of company's portfolio in year 1, while also developing management of strategic, product and tactical execution across advertising, media, sponsorship, and product launch and setting vision across functions, resulting in strong business outcomes.
• Developed business cases and spearheaded cross-functional multicultural marketing programs, collaborating with music tours and entertainment media platform partnerships such as BET, Intercom Media, Univision, and Radio One to drive sales of prepaid (Visible) and postpaid products and services, including Verizon Up loyalty program, resulting in 20% increase year over year.
• Led development and communication of activation plans and priorities with key stakeholders at monthly and quarterly meetings to meet business goals, serving as trusted advisor to executive leadership on issues related to meeting goals, objectives, and KPIs, and overseeing project plans to ensure that departments and key stakeholders were on target.
• Promoted from Senior Analyst for Marketing to Western Area Manager to Senior Marketing Manager with two direct reports.

FOUNDATIONAL BACKGROUND

• Cultivated secure partnerships and led sales meetings with senior executives, generating $120 million in sales revenue
• Managed client contracts and projects, optimizing workflows for increased client satisfaction
• Enhanced client relations through responsive communication, problem-solving and maintained relationships with key stakeholders.