Laura Aubert
Denver,CO
Summary
Throughout my career in health care, I have successfully shown my ability to self-manage as well as manage an ambitious sales team. I am able to independently plan and execute innovative marketing strategies, while mentoring employees with thoughtful feedback that holds them to the same level of accountability I hold myself. The experience I have, and the abilities I have acquired, stems from a deeply rooted passion to fuel growth by establishing solid relationships through building trust, effective education, and illustrating my organization’s value to their patients.
Overview
17
17
years of professional experience
Work History
Director of Business Development and Assistant Administrator
Sunrise Home Health Care
2017.02 - Current
- Implemented an agency wide improvement plan increasing our Medicare star rating from 3 to 4.5.
- Successfully creates a healthy and positive cultural environment to ensure all staff have the resources and support necessary to provide excellent patient care as well as a secure and rewarding place to work.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
- Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
- Generated significant revenue growth with the implementation of innovative marketing campaigns.
- Prepared sales presentations for clients showing success and credibility of products.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Director of Business Development
Sunrise Home Health Care
2014.02 - Current
- Executed strategic planning and marketing in a highly competitive market to develop programs and protocols to decrease hospitalization rates.
- Supervised and mentored all account liaisons with proven development and growth and takes accountability for each team members success.
- Secured a contract with Denver Health and continued relationship building with the Hospital as well as all Denver Health Primary Care Clinics and Skilled Nursing Providers.
- Managed the agencies presence at health fairs and other vendor events increasing brand awareness and successfully doubling patient census from 2014 to 2016.
- Established loyal relationships with physician offices, and all area hospitals ensuring a solid pipeline of patient referrals including negotiating preferred provider status with primary care clinics.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
Account Executive
AccentCare of Colorado
2013.05 - 2014.01
- Responsible for all business development and public relations of a new skilled home health agency and generated patient census from 10 to 100+ in six months..
- Marketing and educating physicians on the benefit of Cardio Com patient monitoring in the home environment and personal accountability in disease management.
- Demonstrated outcome-based selling through decreased hospitalization rates and an increase in patient care compliance and personal accountability for disease management.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Regional Director of Business Development for Colorado
Life Care at Home
2012.01 - 2013.04
- Successfully managed business development and the sales teams for the four largest agencies in the company including Boulder, Denver, Colorado Springs and Alamosa.
- Developed the Colorado region to be the highest grossing market in the company starting in 2012 through 2013 by increasing patient census by 63%.
- Exceeded the quota for the Aurora office with a new sales team in six months developing this location as the highest producer in the region.
- Leveraged data-driven insights to forecast sales trends accurately and make informed decisions regarding business development efforts.
- Championed company culture within the region by embodying core values in daily operations and leading by example.
- Conducted regular performance evaluations of team members, providing constructive feedback aimed at continuous improvement.
- Collaborated with cross-functional teams to develop comprehensive solutions for clients'' unique needs.
Account Liaison and Manager of Business Development
Heartland Home Health Care, Hospice & Infusion
2007.05 - 2010.08
- Managed marketing and sales team in northern Colorado in a sixty mile service area.
- Recognized in the top five Liaisons nationally for exceeding sales goals in Infusion and Hospice in 2008, 2009, and 2010.
- Developed Exempla Good Samaritan as the highest producing hospital nationally for Home Health referrals in 2009 and 2010.
- Performed quarterly MAP account audits to assess improvement potential.
- Collaborated with cross-functional teams to resolve complex client issues promptly.
Education
Bachelor of Applied Human Sciences BSW -
Colorado State University
01.2004
Skills
- Sales training and leadership
- Key Account Management
- Vendor Management
- Revenue Growth
Additionalactivity
- Volunteer for Relay for Rescue Denver (2023)
- Foster Mom for Hobo Care Boxer Rescue (2010 – present)
Accomplishments
- Boosted add-on business by 50% within 1 year of hire.
- Developed Good Samaritan Hospital at the highest producing account in the nation.
- Managed the Sales Teams for the three highest producing home health agencies in the corporation.
Rescue Volunteer at Hobocare.org
Rehabilitation of abused and special needs dogs and facilitating their adoptions to future families.
Timeline
Director of Business Development and Assistant Administrator
Sunrise Home Health Care
2017.02 - Current
Director of Business Development
Sunrise Home Health Care
2014.02 - Current
Account Executive
AccentCare of Colorado
2013.05 - 2014.01
Regional Director of Business Development for Colorado
Life Care at Home
2012.01 - 2013.04
Account Liaison and Manager of Business Development
Heartland Home Health Care, Hospice & Infusion
2007.05 - 2010.08
Bachelor of Applied Human Sciences BSW -
Colorado State University
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