Laura Blanco

Sales to local and NY City florists and landscapers of bedding, tropical and seasonal flowers, shrubs and unusual flora.

• Listened to customer needs and desires to identify and recommend optimal products.
• Engaged in friendly conversation with customer to better uncover individual needs.
• Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.

Greenhouse growing of plantings in use at borders and bedding areas. Overwintered tropical plants and trees, incorporating IPM to maintain growth and health.

• Monitored weather conditions closely to adjust watering schedules accordingly in order to conserve resources while maintaining plant health.
• Sourced high-quality plants from reputable nurseries to guarantee successful establishment in the estate gardens.

• Observe and record weather data hourly through teletype transmission
• Assist in complying surface weather from teletype and assisting shift officer in weather briefs to outgoing pilots

• Consulted with clients and businesses in improving curb appeal with plantings and seasonal color

• Increased sales revenue by building and maintaining strong relationships with key clients.
• Contributed ideas and offered constructive feedback at weekly sales and training meetings.
• daily activites include:
• Mulched gardens, placed sod, and adjusted soils to provide optimal growth potential.
• Used shears, pruners, and chainsaws to prune and trim hedges and shrubs.
• Ensured healthy lawns using proper mowing techniques that promoted turfgrass vigor while minimizing pest issues.
• Educated clients on proper care practices for their gardens to sustain long-term plant health.
• Raised property values for clients by implementing attractive landscaping designs that enhanced curb appeal.
• Developed loyal clientele through attentive listening skills that led to accurate interpretation of their design preferences.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Developed and executed solutions to customer needs and drivers through hands-on engagement.
• Prolonged life of trees on the property through proper pruning techniques and disease prevention measures.
• Collaborated with homeowners to develop tailored garden plans that met their preferences and needs.
• Enhanced garden aesthetics by implementing creative and sustainable landscape designs.

• Leveraged arboricultural expertise and marketing leadership to grow a profitable commercial territory in Nassau/Suffolk counties
• Directed/Worked with a team of three sales staff; led cold calling, implemented effective sales techniques, made service recommendations, and provided best-in-class customer care
• Oversaw jobs for safety conformity in ornamental pruning and hazardous tree removals
• Oversaw crew selection in Integrated Pest Management of client’s house
• Cultivated referral-based leads through diligent relationship-building efforts with satisfied customers.
• Negotiated contracts with clients, focusing on mutually beneficial terms and long-term partnerships.

• Generated additional sales opportunities with upselling and cross-selling techniques.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Performed seeding and cutting propagation.

• Scout for presence of Asian Longhorned Beetle in specific zones within quarantined long island zones in lower New York State
• Schedule removals to inhibit further infestations

• Enhanced estate aesthetic by meticulously maintaining gardens, lawns, and hedges.
• Managed soil fertility with regular testing, amendments, and organic matter additions to ensure optimal growing conditions.
• Sourced high-quality plants from reputable nurseries to guarantee successful establishment in the estate gardens.
• Monitored weather conditions closely to adjust watering schedules accordingly in order to conserve resources while maintaining plant health.
• Maintained 16 Gardens in English Style. Greenhouse, cold frames and Vegetable Garden. Propagation, IPM, Historic property care at Salutation.