Laura Calderon
Loganville,GA
Summary
Dynamic marketing professional with a proven track record at James Furniture Deals, adept in SEO Optimization and showcasing an analytical mindset. Excelled in leveraging analytical skills and content creation to significantly boost brand awareness through innovative public relations campaigns, enhancing online presence, and driving engagement. Bilingual with exceptional multitasking abilities and a knack for developing impactful marketing strategies. Organized and dependable candidate successful at managing multiple priorities with a positive attitude, with a willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
Work History
Social Media Manager
James Furniture Deals
2023.07 - 2024.09
- Research latest market trends and analyze data to develop public relations strategies and tactics.
- Identify metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Engage with audiences across social media platforms, fostering positive relationships and contributing to community growth.
- Serve as the first point of contact, promptly addressing direct messages, comments, and inquiries to ensure high levels of customer satisfaction.
- Oversee social media presence and align posts to include branding and trending ideas.
- Increase brand awareness through development and implementation of successful public relations campaigns.
- Develop and promot corporate brand, images and identity to media and public.
Marketing Intern
Piedmont HealthCare
2023.01 - 2023.05
- Researched interesting and relevant content to capture interest and improve email marketing.
- Assisted in creating written, video, and image content for marketing channels.
- Created customized marketing materials to increase product awareness.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Researched competitor trends and interpreted findings to report up-to-date conclusions.
- Developed e-mail marketing campaigns to drive patient engagement and loyalty.
Purchasing Administrator
Smryna Truck & Cargo
2018.08 - 2020.08
- Coordinated paperwork, updated spreadsheets, and maintained permanent records.
- Performed monthly reconciliation of open purchasing orders.
- Used Microsoft Dynamics AX to authorize and monitor purchase orders and consumables.
- Sourced vendors, built relationships, and negotiated prices.
- Maintained documentation for all purchases.
- Identified and resolved supply chain issues to mitigate delays and production disruptions.
- Purchased new products and oversaw inventory stocking and availability.
Education
BBA - Marketing
Georgia State University
Atlanta, GA05.2023
Skills
- Video Editing
- Analytical mindset
- Exceptional oral communication skills
- Content creation and scheduling
- Competitor Analysis
- Market Research
- Online marketing strategies
- Critical Thinking
- Positive Attitude
- Excellent Multitasking
- Teamwork and Collaboration
- Bilingual in English and Spanish
Languages
Spanish
Native or Bilingual
Timeline
Social Media Manager
James Furniture Deals
2023.07 - 2024.09
Marketing Intern
Piedmont HealthCare
2023.01 - 2023.05
Purchasing Administrator
Smryna Truck & Cargo
2018.08 - 2020.08
BBA - Marketing
Georgia State University
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