Laura Craft
Lenexa,KS
Summary
Outgoing sales associate offering superb customer service proficiency and passion for exceeding sales goals. Results-oriented professional, specializing in guest experience and diamond sales. Attitude and ethical compass combined with unique ability to relate to diverse clients and close high-dollar sales. Presidents club 10 years in a row. Goal-oriented, dedicated to high levels of customer satisfaction and meeting aggressive goals. Highly trained and have DCA certification. Passionate, honest and motivated, with a drive for excellence!
Overview
19
19
years of professional experience
Work History
AGM/ Sales Associate
Jared the Galleria of Jewelry
Lenexa , KS
2017.05 - Current
- Greeted customers, helped locate merchandise and suggested suitable options.
- Asked open-ended questions to determine exactly what customers required, available budgets and target recipient for each purchase.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Displayed merchandise by arranging in appealing ways to boost sales.
- Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions.
- Completed store opening and closing procedures as per company guidelines.
- Informed customers of current store promotions to encourage additional sales purchases.
- Provided dynamic service to customers through active engagement, direct eye contact, and well-honed listening skills.
- Worked with other sales associates to deliver excellent customer service and cut wait times at registers.
- Upsold warranties and purchase add-ons to customers to drive sales revenues and achieve sales goals.
- Supported loss prevention goals by monitoring shopper behavior.
- Developed extensive conflict resolution skills as result of diffusing tense situations with unhappy customers.
- Mentored new sales associates on store return policies and customer service techniques.
- Attended company trainings and seminars on such topics as customer engagement strategies, marketing and promotions and attaining sales goals and milestones.
- Reached top sales status for selling more than $1 million in fine jewelry annually.
- Provided positive first impressions to welcome existing, new and potential customers.
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
- Increased sales by offering advice on purchases and promoting additional products.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
- Maintained records related to sales, returns and inventory availability.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Applied security and loss prevention training toward recognizing risks and reducing store theft.
Insurance Advisor
Benefit Communication Insourcing
Overland Park , KS
2020.09 - 2020.12
- Evaluated individual customer needs to propose individualized policy recommendations.
- Promote new insurance contracts or suggest additions and changes to existing policies.
- Explained features, advantages and disadvantages of various policies to promote insurance sales.
- Carried out administrative tasks such as handling policy renewals and maintaining records.
Territory Sales Rep
Century Resources, LLC
Columbus , OH
2019.07 - 2020.07
- Communicated with prospects and clients and logged all account and sales information in Sugar
- Demonstrated strong knowledge of company products and services
- Developed and maintained qualified leads database acquired through referrals, cold calling, and networking
- Recommends business solutions to meet needs of prospects and current customers
- Generated leads and used persuasive sales techniques to convert to sales
- Consistent Follow-up
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Organized sales paperwork, presented proposals and finalized contracts.
- Cold-called leads and closed large number of new sales over several months.
Sales Associate
Tivol
Kansas City , MO
2015.09 - 2017.05
- Achieve and exceed sales goals
- Maintain relationships with clients
- Engaged with customers to build rapport and loyalty.
- Provided positive first impressions to welcome existing, new and potential customers.
Diamond Manager
Jared Galleria Of Jewelry
Lenexa , Kansas
2008.11 - 2015.03
- Trained new and veteran staff on closing techniques, overcoming objections, speaking on credit, how to properly introduce protection plans and how to step up and add on to sales
- Maintain store goal along with personal goal
- Handle guest payments and layaways
- Handle special orders and ordering in loose diamonds
- Opening and closing procedures and merchandise counts
- Sales position from
- Accomplished multiple tasks within established timeframes.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
- Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Reached top sales status for selling more than $1 million in fine jewelry annually.
Jewelry Manager
JCPenney
Independence , MO
2004.01 - 2008.05
- Trained team members in successful strategies to meet operational and sales targets.
- Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
- Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs.
- Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
- Mentored new sales associates to contribute to store's positive culture.
- Submitted reports to senior management to aid in business decision-making and planning.
- Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance.
- Supervised staff of 1 personnel by implementing company policies, protocols, work rules and disciplinary action.
Education
High School Diploma -
Clovis High School
Clovis, NM05.1991
Skills
- Inside and Outside Sales
- Onsite Product Demonstrations
- Closing Sales
- Sales Representation
- Lead Prospecting
- Network Development
- Persuasive Techniques
- Product and Service Knowledge
- B2B Sales
- Acquiring New Customers
- Corrective Actions
- Commission Sales
- Suggestive Selling
- Effective Problem-Solving
- Presenting Information
- Independent Judgement
Timeline
Insurance Advisor
Benefit Communication Insourcing
2020.09 - 2020.12
Territory Sales Rep
Century Resources, LLC
2019.07 - 2020.07
AGM/ Sales Associate
Jared the Galleria of Jewelry
2017.05 - Current
Sales Associate
Tivol
2015.09 - 2017.05
Diamond Manager
Jared Galleria Of Jewelry
2008.11 - 2015.03
Jewelry Manager
JCPenney
2004.01 - 2008.05
High School Diploma -
Clovis High School
Similar Profiles
Pierce Parker Jr.Pierce Parker Jr.
Jewelry Sales Associate at Sterling Jewelers Inc. Dba Jared, The Galleria Of JewelryJewelry Sales Associate at Sterling Jewelers Inc. Dba Jared, The Galleria Of Jewelry
JaKayla WhitfieldJaKayla Whitfield
Luxury Bridal Sales Manager at Jared The Galleria Of JewelryLuxury Bridal Sales Manager at Jared The Galleria Of Jewelry
MONIQUE ROKOWSKIMONIQUE ROKOWSKI
Inventory Control Manager at Jared The Galleria Of JewelryInventory Control Manager at Jared The Galleria Of Jewelry