Laura Craft
Lenexa,KS
Summary
Outgoing sales associate offering superb customer service proficiency and passion for exceeding sales goals. Results-oriented professional, specializing in guest experience and diamond sales. Attitude and ethical compass combined with unique ability to relate to diverse clients and close high-dollar sales. Presidents club 10 years in a row. Goal-oriented, dedicated to high levels of customer satisfaction and meeting aggressive goals. Highly trained and have DCA certification. Passionate, honest and motivated, with a drive for excellence!
Overview
19
19
years of professional experience
Work History
AGM/ Sales Associate
Jared the Galleria of Jewelry
Lenexa, KS
05.2017 - Current
- Greeted customers, helped locate merchandise and suggested suitable options.
- Asked open-ended questions to determine exactly what customers required, available budgets and target recipient for each purchase.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Displayed merchandise by arranging in appealing ways to boost sales.
- Coordinated restocking of sales floor with current merchandise and accurate signage for current promotions.
- Completed store opening and closing procedures as per company guidelines.
- Informed customers of current store promotions to encourage additional sales purchases.
- Provided dynamic service to customers through active engagement, direct eye contact, and well-honed listening skills.
- Worked with other sales associates to deliver excellent customer service and cut wait times at registers.
- Upsold warranties and purchase add-ons to customers to drive sales revenues and achieve sales goals.
- Supported loss prevention goals by monitoring shopper behavior.
- Developed extensive conflict resolution skills as result of diffusing tense situations with unhappy customers.
- Mentored new sales associates on store return policies and customer service techniques.
- Attended company trainings and seminars on such topics as customer engagement strategies, marketing and promotions and attaining sales goals and milestones.
- Reached top sales status for selling more than $1 million in fine jewelry annually.
- Provided positive first impressions to welcome existing, new and potential customers.
- Engaged with customers to effectively build rapport and lasting relationships.
- Solved customer challenges by offering relevant products and services.
- Increased sales by offering advice on purchases and promoting additional products.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques.
- Maintained records related to sales, returns and inventory availability.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Applied security and loss prevention training toward recognizing risks and reducing store theft.
Insurance Advisor
Benefit Communication Insourcing
Overland Park, KS
09.2020 - 12.2020
- Evaluated individual customer needs to propose individualized policy recommendations.
- Promote new insurance contracts or suggest additions and changes to existing policies.
- Explained features, advantages and disadvantages of various policies to promote insurance sales.
- Carried out administrative tasks such as handling policy renewals and maintaining records.
Territory Sales Rep
Century Resources, LLC
Columbus, OH
07.2019 - 07.2020
- Communicated with prospects and clients and logged all account and sales information in Sugar
- Demonstrated strong knowledge of company products and services
- Developed and maintained qualified leads database acquired through referrals, cold calling, and networking
- Recommends business solutions to meet needs of prospects and current customers
- Generated leads and used persuasive sales techniques to convert to sales
- Consistent Follow-up
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Organized sales paperwork, presented proposals and finalized contracts.
- Cold-called leads and closed large number of new sales over several months.
Sales Associate
Tivol
Kansas City, MO
09.2015 - 05.2017
- Achieve and exceed sales goals
- Maintain relationships with clients
- Engaged with customers to build rapport and loyalty.
- Provided positive first impressions to welcome existing, new and potential customers.
Diamond Manager
Jared Galleria Of Jewelry
Lenexa, Kansas
11.2008 - 03.2015
- Trained new and veteran staff on closing techniques, overcoming objections, speaking on credit, how to properly introduce protection plans and how to step up and add on to sales
- Maintain store goal along with personal goal
- Handle guest payments and layaways
- Handle special orders and ordering in loose diamonds
- Opening and closing procedures and merchandise counts
- Sales position from
- Accomplished multiple tasks within established timeframes.
- Onboarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
- Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Reached top sales status for selling more than $1 million in fine jewelry annually.
Jewelry Manager
JCPenney
Independence, MO
01.2004 - 05.2008
- Trained team members in successful strategies to meet operational and sales targets.
- Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
- Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs.
- Maintained focus during busy times and delegated tasks to employees to keep business running smoothly.
- Mentored new sales associates to contribute to store's positive culture.
- Submitted reports to senior management to aid in business decision-making and planning.
- Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance.
- Supervised staff of 1 personnel by implementing company policies, protocols, work rules and disciplinary action.
Education
High School Diploma -
Clovis High School
Clovis, NM05.1991
Skills
- Inside and Outside Sales
- Onsite Product Demonstrations
- Closing Sales
- Sales Representation
- Lead Prospecting
- Network Development
- Persuasive Techniques
- Product and Service Knowledge
- B2B Sales
- Acquiring New Customers
- Corrective Actions
- Commission Sales
- Suggestive Selling
- Effective Problem-Solving
- Presenting Information
- Independent Judgement
Timeline
Insurance Advisor
Benefit Communication Insourcing
09.2020 - 12.2020
Territory Sales Rep
Century Resources, LLC
07.2019 - 07.2020
AGM/ Sales Associate
Jared the Galleria of Jewelry
05.2017 - Current
Sales Associate
Tivol
09.2015 - 05.2017
Diamond Manager
Jared Galleria Of Jewelry
11.2008 - 03.2015
Jewelry Manager
JCPenney
01.2004 - 05.2008
High School Diploma -
Clovis High School
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