Summary
Overview
Work History
Skills
Certification
Languages
Timeline
Generic

LAURA GARCIA

Winter Haven,FL

Summary

Event Sales & Operations professional with a proven track record of converting prospects into clients, managing high-profile events, and leading banquet teams to deliver flawless guest experiences. Skilled in venue sales, event design, banquet event orders (BEOs), and interdepartmental coordination. Recognized for combining hospitality expertise with sales instincts to drive revenue growth while maintaining exceptional client satisfaction.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Event Sales Coordinator

Bonnet Springs Park
07.2024 - Current
  • Conduct client consultations and venue tours, converting prospects into confirmed bookings.
  • Draft and manage Banquet Event Orders (BEOs), ensuring alignment across sales, operations, and catering teams.
  • Upsell venue enhancements and packages, consistently increasing event revenue.
  • Partner with vendors and internal departments to execute weddings, corporate functions, and community events.
  • Serve as lead client contact throughout planning, providing layouts, timelines, and detailed event communications.
  • Collaborated with leadership to develop sales strategies and community outreach, expanding client base.
  • Delivered exceptional customer service, resulting in repeat business from satisfied clients.
  • Collaborated closely with cross-functional teams to execute large-scale events successfully.
  • Coordinated with vendors to secure competitive pricing and timely delivery of services.
  • Managed complex events, ensuring seamless execution and positive customer experiences.
  • Streamlined communication between clients, team members, and vendors for efficient event planning.
  • Increased client retention through exceptional relationship management skills.
  • Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
  • Used CRM software to record customer interactions and track general sales activities for review and follow-up.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Connected customers with services based on individual needs and vendor capabilities.
  • Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
  • Networked at events and by phone to expand business profits and revenues.
  • Proactively managed client correspondence and recorded tracking and communications.

Administrative Coordinator

Winter Haven Wellness Center
01.2022 - 01.2024
  • Oversaw scheduling, payroll support, and communications for a multi-practitioner wellness center.
  • Streamlined client intake and booking systems, increasing efficiency and reducing missed appointments.
  • Supported marketing initiatives including event promotions, scheduling, and community outreach.
  • Coordinated logistics for wellness workshops and seminars, serving as on-site support.
  • Acted as liaison between staff, vendors, and clients to maintain high-quality service delivery.

Banquet Captain

Balmoral Event Venue
01.2021 - 01.2023
  • Directed front-of-house staff for weddings, banquets, and large-scale social events of 100–300 guests.
  • Led pre-shift briefings, assigned roles, and maintained service standards across multi-course plated dinners and buffets.
  • Coordinated directly with catering and operations staff to streamline setup, service, and breakdown.
  • Ensured compliance with event timelines, successfully adapting to client changes on short notice.
  • Assisted in training and mentoring servers to improve service quality and guest satisfaction.

Leader, Mentor & Location Coordinator

Weight Watchers International
01.2000 - 01.2014
  • Facilitated weekly workshops for 50–150 members, providing guidance, accountability, and motivation.
  • Mentored and trained new Leaders across multiple New York locations, strengthening program delivery.
  • Coordinated multi-site operations, balancing schedules, staffing, and community engagement.
  • Achieved recognition for high membership retention and program sales through relationship-driven leadership.
  • Developed presentations and adapted program materials to fit diverse audiences.

Skills

  • Event Sales & Client Conversion
  • Venue Tours & Consultations
  • Banquet Event Orders (BEOs)
  • Vendor & Contract Coordination
  • Event Layouts (TripleSeat)
  • CRM & POS (CenterEdge)
  • Team Leadership & Training
  • Budgeting & Scheduling
  • Goal-oriented mindset
  • Pipeline management
  • CRM proficiency
  • On-site event support
  • Customer service
  • Time management
  • Attention to detail

Certification

  • CPR Certified
  • Bilingual: English & Spanish
  • Event Software: TripleSeat, CenterEdge POS, Microsoft Office

Languages

Spanish
Native or Bilingual

Timeline

Event Sales Coordinator

Bonnet Springs Park
07.2024 - Current

Administrative Coordinator

Winter Haven Wellness Center
01.2022 - 01.2024

Banquet Captain

Balmoral Event Venue
01.2021 - 01.2023

Leader, Mentor & Location Coordinator

Weight Watchers International
01.2000 - 01.2014