Laura M. Goodwin
Greenville,SC
Summary
Senior Executive Director passionate about leveraging data to drive strategy, implementation and results. I believe in developing new leaders by connecting staff and donors alike with strengths, interests and opportunities. After consistently achieving success in roles with increasing responsibilities, I am ready to apply my proven leadership skills and lifelong love of learning to new challenges and opportunities.
Overview
18
18
years of professional experience
6
6
years of post-secondary education
Work History
Senior Executive Director
March Of Dimes
Greenville, SC
01.2016 - Current
- Inspire and coach a staff of 14 to facilitate implementation and funding of program services throughout the state of South Carolina while achieving and maintaining retention rates of more than 95%, exceeding March of Dimes average retention rate by more than 20%
- Restructured South Carolina staffing and strategic plans to better serve the market through increased focus on donor stewardship and improved event experience while ensuring alignment with organizational strategy
- Serve as organization lead and resource to understand data-driven findings and how to manipulate the data available through CRM and other platforms
- Developed and exceeded the market’s 2021 budget of $3.87 MM through dedicated focus on sales enablement, recognition and results, lifting SC to the third-largest revenue-generating market in the country
- Practice fiscal responsibility by maintaining direct donor benefit expenses to average 5% below national benchmark
- Sustain highest productivity ratio for any March of Dimes market grossing over $1MM
- Steward and manage numerous cross-geography corporate donors and leadership relationships including Michelin, Spinx, GE, Publix, and Prisma Health
- Secure major and individual gifts in addition to $600,000 in mission investments by aligning donors with their passion and moving them along the donor continuum
- Successfully merged four geography-based boards into one SC Market Board
- Analyze market performance and the ability to glean knowledge of trends, steer results and identify gaps using the study of historic and real-time data
- Champion organizational diversity, equity and inclusion initiatives through action, partnership, and community support
- Foster interdepartmental collaboration through work groups, direct feedback and gratitude
Senior Community Director
March Of Dimes
11.2008 - 01.2015
- Transitioned to Greenville March for Babies in 2014, recruiting more than $60,000 in new revenue and active Executive Leadership Team including a 2015 Chairman
- Engaged participating teams to exceed 18% annual growth
- Directed third consecutive sold out Signature Chefs Auction in 2013 with record breaking Fund the Mission results of more than $50,000 and a new high in revenue: $210,000; a 32% YOY Increase
- Managed 2013 Anderson March for Babies to its third year of double-digit growth
- The event raised more than $385,000, more than 100% over Foundation average in per capita fundraising
- Exceeded $340,000 in 2012 Anderson funds through team management, new team and sponsor recruitment, a $57,000 and 20% year over year increase, and two-year average growth of 45%
- Built Medical Committee to increase vendor support and serve as spokespersons for March of Dimes
- Actively solicit donated goods and services to maintain record-low expenses for events, under 5%
- Produced press releases, scripting, newsletters, agendas, proposals, invitations and programs
Finance and Insurance Manager
Enterprise Rent A Car
07.2005 - 02.2008
- Increased account referrals and closing ratios more than 80% through marketing efforts
- Grew sales of aftermarket options over 19%, highest to date branch numbers
- Raised net dollars of backend sales more than 17% to achieve regional best
- Honored as top Account Executive in SC, earning largest account base in the state
- Created and distributed marketing materials including sale announcements, performance reports, flyers, email blasts and on-site promotional events at accounts
- Collaborated with team leaders to define standards, policies, marketing strategy, employee training plans, and procedures to meet company revenue goals.
Branch Manager
Enterprise Rent A Car
Columbia, SC
08.2002 - 07.2005
- Trained employees on airport operations using profit and income statements
- Interviewed, scheduled, managed, and reviewed full and part-time employees
- Implemented fuel and fleet tracking plans; minimized costs well below corporate average
- Improved branch profits by 28% and fleet size by 10% over previous year
- Produced branch sales revenue more than 20% higher than corporate average
- Awarded Corporate Account Marketing Manager of the Quarter two consecutive quarters
- Achieved highest branch customer service score in SC/Coastal Georgia
Education
MBA - Business Analytics
Clemson University
07.2020 - 08.2022
Bachelor of Arts - Corporate Communication
College of Charleston
08.1998 - 05.2002
Skills
Coaching
Business Analytics
Strategic Planning
Development
Hiring
Change Management
Strategic Implementation
Relationship Building
Collaboration
Awards and Recognition
2021: March of Dimes Market Leader of the Year
2020: March of Dimes Servant Leader of the Year
2017: March of Dimes SC Employee of the Year
Timeline
MBA - Business Analytics
Clemson University
07.2020 - 08.2022
Senior Executive Director
March Of Dimes
01.2016 - Current
Senior Community Director
March Of Dimes
11.2008 - 01.2015
Finance and Insurance Manager
Enterprise Rent A Car
07.2005 - 02.2008
Branch Manager
Enterprise Rent A Car
08.2002 - 07.2005
Bachelor of Arts - Corporate Communication
College of Charleston
08.1998 - 05.2002