Summary
Overview
Work History
Education
Skills
Awards and Recognition
Timeline
Teacher
Laura M. Goodwin

Laura M. Goodwin

Greenville,SC

Summary

Senior Executive Director passionate about leveraging data to drive strategy, implementation and results. I believe in developing new leaders by connecting staff and donors alike with strengths, interests and opportunities. After consistently achieving success in roles with increasing responsibilities, I am ready to apply my proven leadership skills and lifelong love of learning to new challenges and opportunities.

Overview

18
18
years of professional experience
6
6
years of post-secondary education

Work History

Senior Executive Director

March Of Dimes
Greenville, SC
01.2016 - Current
  • Inspire and coach a staff of 14 to facilitate implementation and funding of program services throughout the state of South Carolina while achieving and maintaining retention rates of more than 95%, exceeding March of Dimes average retention rate by more than 20%
  • Restructured South Carolina staffing and strategic plans to better serve the market through increased focus on donor stewardship and improved event experience while ensuring alignment with organizational strategy
  • Serve as organization lead and resource to understand data-driven findings and how to manipulate the data available through CRM and other platforms
  • Developed and exceeded the market’s 2021 budget of $3.87 MM through dedicated focus on sales enablement, recognition and results, lifting SC to the third-largest revenue-generating market in the country
  • Practice fiscal responsibility by maintaining direct donor benefit expenses to average 5% below national benchmark
  • Sustain highest productivity ratio for any March of Dimes market grossing over $1MM
  • Steward and manage numerous cross-geography corporate donors and leadership relationships including Michelin, Spinx, GE, Publix, and Prisma Health
  • Secure major and individual gifts in addition to $600,000 in mission investments by aligning donors with their passion and moving them along the donor continuum
  • Successfully merged four geography-based boards into one SC Market Board
  • Analyze market performance and the ability to glean knowledge of trends, steer results and identify gaps using the study of historic and real-time data
  • Champion organizational diversity, equity and inclusion initiatives through action, partnership, and community support
  • Foster interdepartmental collaboration through work groups, direct feedback and gratitude

Senior Community Director

March Of Dimes
11.2008 - 01.2015
  • Transitioned to Greenville March for Babies in 2014, recruiting more than $60,000 in new revenue and active Executive Leadership Team including a 2015 Chairman
  • Engaged participating teams to exceed 18% annual growth
  • Directed third consecutive sold out Signature Chefs Auction in 2013 with record breaking Fund the Mission results of more than $50,000 and a new high in revenue: $210,000; a 32% YOY Increase
  • Managed 2013 Anderson March for Babies to its third year of double-digit growth
  • The event raised more than $385,000, more than 100% over Foundation average in per capita fundraising
  • Exceeded $340,000 in 2012 Anderson funds through team management, new team and sponsor recruitment, a $57,000 and 20% year over year increase, and two-year average growth of 45%
  • Built Medical Committee to increase vendor support and serve as spokespersons for March of Dimes
  • Actively solicit donated goods and services to maintain record-low expenses for events, under 5%
  • Produced press releases, scripting, newsletters, agendas, proposals, invitations and programs

Finance and Insurance Manager

Enterprise Rent A Car
07.2005 - 02.2008
  • Increased account referrals and closing ratios more than 80% through marketing efforts
  • Grew sales of aftermarket options over 19%, highest to date branch numbers
  • Raised net dollars of backend sales more than 17% to achieve regional best
  • Honored as top Account Executive in SC, earning largest account base in the state
  • Created and distributed marketing materials including sale announcements, performance reports, flyers, email blasts and on-site promotional events at accounts
  • Collaborated with team leaders to define standards, policies, marketing strategy, employee training plans, and procedures to meet company revenue goals.

Branch Manager

Enterprise Rent A Car
Columbia, SC
08.2002 - 07.2005
  • Trained employees on airport operations using profit and income statements
  • Interviewed, scheduled, managed, and reviewed full and part-time employees
  • Implemented fuel and fleet tracking plans; minimized costs well below corporate average
  • Improved branch profits by 28% and fleet size by 10% over previous year
  • Produced branch sales revenue more than 20% higher than corporate average
  • Awarded Corporate Account Marketing Manager of the Quarter two consecutive quarters
  • Achieved highest branch customer service score in SC/Coastal Georgia

Education

MBA - Business Analytics

Clemson University
07.2020 - 08.2022

Bachelor of Arts - Corporate Communication

College of Charleston
08.1998 - 05.2002

Skills

    Coaching

undefined

Awards and Recognition

2021: March of Dimes Market Leader of the Year

2020: March of Dimes Servant Leader of the Year

2017: March of Dimes SC Employee of the Year

Timeline

MBA - Business Analytics

Clemson University
07.2020 - 08.2022

Senior Executive Director

March Of Dimes
01.2016 - Current

Senior Community Director

March Of Dimes
11.2008 - 01.2015

Finance and Insurance Manager

Enterprise Rent A Car
07.2005 - 02.2008

Branch Manager

Enterprise Rent A Car
08.2002 - 07.2005

Bachelor of Arts - Corporate Communication

College of Charleston
08.1998 - 05.2002

Similar Profiles

CREATE PROFILE
Laura M. Goodwin