Laura Green
Estero,FL
Summary
Highly results-oriented and talented Senior Sales Executive with excellent lead generation potential and more than 15 years of experience. I am very passionate about the health and wellness industry, real estate sector, and technology. Highly effective and knowledgeable in techniques used to close sales opportunities. Leveraging sales technologies, software and CRM data to identify, analyze and act upon leads, opportunities, sales funnels creating a broad sales pipeline, and excellent revenue results. Particularly strong working in fast-paced environments. Highly effective at creating, building and nurturing professional business relationships exceeding client's expectations. Experienced Realtor Associate with solid background in real estate. Specialize in residential property sales and bring strong negotiation skills to table. Possess deep knowledge of local market trends and regulations, consistently providing clients with reliable information and advice. Previous role resulted in increased client base due to successful transactions and positive referrals. Qualified professional with highly goal-oriented nature and proficiency in meeting and exceeding established goals and objectives related to training, selling, education and client relations.
Overview
19
19
years of professional experience
Work History
Realtor Associate
Keller Williams Realty Naples/Denny Grimes & Team
Fort Myers, FL
05.2024 - Current
- Advised clients on the current market conditions and trends, providing expert advice to help them make informed decisions.
- Provided ongoing support for existing clients throughout the closing process by addressing any questions or concerns they may have had.
- Analyzed data related to comparable properties in order to determine accurate pricing when listing a property.
- Worked closely with title companies throughout closing processes ensuring accuracy of paperwork prior to signing documents.
- Researched local neighborhoods and school districts for clients seeking a home in specific areas.
- Managed online postings on social media platforms such as Facebook and Instagram regarding open house events or new listings.
- Networked with other real estate professionals to build relationships and identify potential leads.
Customer Success Manager/Inside Sales Agent
Reali Inc.
San Mateo, CA
03.2020 - 01.2023
- Responsible for qualifying all inbound calls through a discovery process
- Educated all prospects about each special program offered
- Certified and trained to educate home buyers and sellers in our cash offer program, trade in program, buyer rebates, and all seller services
- Collaborate with the Marketing Team to develop successful campaign strategies
- Measured conversions with each marketing campaign
- Liaison between each qualified prospect and our Loan Team
- Responsible for meeting and exceeding all sales KPIs
- Responsible for making a minimum of 120 calls each day
- Maintained a sales pipeline using Salesforce
- Assisting with onboarding of new team members and training
- Software used includes: Slack, Gong, Outreach, and Salesforce
- Attending all trainings and team meetings
- Nurtured clients through the entire process.
Senior Account Executive
Level The Market (PxP Media)
West Hollywood, CA
08.2018 - 03.2020
- Delivered campaigns to solidify new client opportunities and generate new business
- Working with Realtor Associates, Brokers, and Real Estate Teams to help generate buyer and seller leads for GEO targeted areas
- Daily prospecting through cold calling and targeted campaigns
- Made a minimum of 150 calls per day
- Penetrated targeted accounts to generate sales from within the client base
- Investigated and addressed business development challenges to proactively mitigate problems
- Consistently exceeded quotas through penetration of new accounts
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Closed new business and streamlined transition accounts to customer relations department.
Realtor Associate
Keller Williams Realty
Encino, CA
01.2016 - 05.2018
- Responsible for my own administrative duties and transaction coordination
- Coordination of open houses, farming material, vendor implementation, and staying in contact with all parties
- Created and implemented Facebook ads
- Posted content on all social media platforms on business page
- Attended weekly meetings and all training events
- Use of docusign, CRMLS, zipforms, disclosures, RPA, CMA, drip marketing, photography of properties.
Senior Account Executive
NATIONAL POSITIONS
Westlake Village, CA
06.2012 - 01.2016
- Implemented strategic campaigns to develop and generate new business
- Prospecting through cold calls, trade shows, expos, PowerPoint presentations, digital demos, and face to face presentations
- Conduct Pay Per Click Audits & Google Analytics Reporting
- Worked with E-Commerce companies globally, Fortune 500 companies, and interfaced with C-level executives
- The end result was to create more revenue through the consumer shopping engine system, A/B split testing, Web Development, SEM, Google Ad Words, Marketing Campaigns, Re-Targeting, and SEO strategies
- Conducted at least 3-4 digital demos, weekly face to face presentations with key decision makers, and prospected daily for new business
- In addition, onboarding, and client success meetings with all new clients
- Solving problems in a consultative solution-oriented manner
- Provided interested prospects with proposals daily, RFP's, and PowerPoint Presentations
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Created and implemented new business opportunities by utilizing strategic networking strategies.
Senior Account Executive
Realtor.com (Move Inc.)
Westlake Village, CA
01.2009 - 05.2012
- Awarded President's club two consecutive years Exceeded quota between 125%-150% every month
- Selling all digital marketing solutions to Realtors, Brokers and Top Producing Teams
- Making a minimum of 175 outbound calls daily
- Prospecting for new business daily as 75% of my book was new business
- Account Management throughout the entire sales cycle
- Increasing and upgrading existing clients with additional digital marketing solutions
- Attended trade shows throughout the United States
- Set and monitored sales targets and identified KPI's
- Liaised between clients and support team to resolve issues quickly and effectively
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
Realtor Associate / Team Leader
Pinnacle Estate Properties
Los Angeles, CA
05.2005 - 08.2009
- Handled all marketing campaigns, administrative duties and transaction coordination for a small team prior to obtaining a real estate license
- Was licensed in 2006 and Won Rookie Of The Year my first year as an active realtor
- Won various awards monthly Increased Team from two to five members
- Created Strategic Marketing Campaigns through direct mail, newsletters, digital marketing, email marketing campaigns, social media content on all platforms and writing all relevant content for blog
- Held open houses weekly, geographical farming including door knocking, community involvement, and target print marketing to the farm area
- Development of custom listing presentation, expired packages, and for sale by owner packages
- Worked with many investors who were flipping properties
- When the market crashed I was doing mostly short sales working with loss and mitigation and negotiating with the banks to assure the escrow closing.
Education
Masters of Art - Clinical Psychology
Antioch University Marina Del Rey
Marina del Rey, CABachelor of Arts - Communications/Journalism
Arizona State University
Tempe, AZSkills
- Sales pipeline management
- Proficient in all Microsoft programs
- Proficient with almost all CRM's
- Relationship building and rapport
- Prospect targeting
- Conflict resolution
- Business development and planning
- Marketing strategy
- Performance metrics
- Effective negotiator
- Strategic Selling
- Sales Quota Achievement
- Social Media Marketing
- Revenue Generation
- Lead prospecting
- Retention strategies
- Marketing Strategy Development
- Real estate development
- Buyers' agent
- Interior Staging
- Lender relations
- Client Needs Assessment
- Contract Negotiation
- Traditional marketing
- Property Assessments
- Escrow management
- Market monitoring
- Negotiations expert
- Lead Follow Up
- Honest and ethical
- Sales Presentations
- Leasing and sales
- Contracting
- Sales closing
- CRM software use
- Property Management
- Business Development
- Negotiation
- Client management
- Excellent communicator
- Proficient in Microsoft Office
- Database Management
- Florida licensed real estate agent
Affiliations
- Currently finishing certifications from ISSA: CPT, Health and Wellness Coach, CPR Certification, Certified Nutritionist and Certified Strength Training Coach. Almost completed!
- California Association of Realtors
- National Association of Realtors
- Member Of Several Marketing and Networking Groups
- Grant Cardone Training
- IMPACT Sales Team training
- HubSpot Training
- SalesForce Training
- Social Media Marketing Udemy Training
- Instagram training
Accomplishments
- Rookie of the year
- Presidents Club
- Platinum Award Winner
- Diamond Award Winner
Timeline
Realtor Associate
Keller Williams Realty Naples/Denny Grimes & Team
05.2024 - Current
Customer Success Manager/Inside Sales Agent
Reali Inc.
03.2020 - 01.2023
Senior Account Executive
Level The Market (PxP Media)
08.2018 - 03.2020
Realtor Associate
Keller Williams Realty
01.2016 - 05.2018
Senior Account Executive
NATIONAL POSITIONS
06.2012 - 01.2016
Senior Account Executive
Realtor.com (Move Inc.)
01.2009 - 05.2012
Realtor Associate / Team Leader
Pinnacle Estate Properties
05.2005 - 08.2009
Masters of Art - Clinical Psychology
Antioch University Marina Del Rey
Bachelor of Arts - Communications/Journalism
Arizona State University
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