Laura Hochstein
Northbrook,IL
Summary
Dynamic professional with a proven track record as a Retail Store Owner, enhancing sales through personal relationships built on stellar communication and personal service. Expert in event planning and client relationship development, successfully increasing event attendance and delivering tailored experiences. Skilled in social media management and time management, driving brand engagement and operational efficiency.
Overview
17
17
years of professional experience
Work History
Event Planner
Sole Proprietorship
05.2017 - Current
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Coordinated schedules and timelines for events.
- Conferred with event staff at event site to coordinate details.
- Coordinated with participating vendors during event planning.
- Performed face-to-face meetings to finalize contract for services and event details.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
Fashion Stylist
Sole Proprietorship
04.2008 - Current
- Delivered tailored styling guidance and clothing suggestions to align with unique client preferences.
- Built a loyal clientele through exceptional customer service, consistent follow-up, and tailored communication strategies.
- Increased sales revenue by effectively upselling styling services, accessories, and additional wardrobe pieces.
- Improved client confidence through transformative makeovers that considered body shape analysis techniques as well as color theory principles.
- Created impactful visual merchandising displays that attracted customers and increased foot traffic in retail stores.
- Conducted comprehensive closet audits to assess clients'' existing wardrobes and identify gaps in style or functionality.
- Conducted thorough trend research to provide clients with up-to-date fashion advice and style guidance.
- Maintained a professional online presence by consistently updating personal website, portfolio, and social media channels with relevant content and engaging visuals.
Retail Store Owner
Sole Proprietorship
01.2009 - 04.2013
- Prepared bank deposits and handled business sales, returns, and transaction reports.
- Boosted sales revenue with targeted promotions that capitalized on seasonal trends and consumer preferences.
- Maximized profitability by periodically re-evaluating product pricing based on supplier costs, competitor prices, and customer demand.
- Managed daily operations efficiently, overseeing staff schedules, inventory control, and financial transactions.
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
Education
Broadcast Journalism -
University of Illinois At Urbana-Champaign
Champaign, ILSkills
- Keeps abreast of new trends
- Planning and organization
- Event planning
- Social media management
- Event marketing
- Client relationship development
- Time management
Accomplishments
Commencement Speaker of my graduating class at U of I- College of Communications
Timeline
Event Planner
Sole Proprietorship
05.2017 - Current
Retail Store Owner
Sole Proprietorship
01.2009 - 04.2013
Fashion Stylist
Sole Proprietorship
04.2008 - Current
Broadcast Journalism -
University of Illinois At Urbana-Champaign