Laura Mann
Marketing & Communications
Cincinnati,OH
Summary
Passionate and highly rated Marketing Professional with over 10 years of experience planning, implementing, and measuring effective marketing strategies across multiple industries. Demonstrated dedication and result-oriented approach in generating over 150,000 leads in one year.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Content Writer
Venue Magazine
Cincinnati, OH
11.2021 - 02.2024
- Spearheads the creation of compelling articles, features, and interviews that align with the magazine's editorial vision
- Works one-on-one with high-value clients to understand their content needs and long-term goals
- Performs well with project requirements and deadlines
- Publishes work in a variety of topics such as: local businesses, sports, art, healthcare, economy, and education
- Multiple articles has increased notable digital traffic and created new subscribers for Venue.
Business Operations Manager
Smartravel
Cincinnati, OH
02.2020 - 11.2021
- Responsible for supervising, hiring, and onboarding employees
- Maintained constant communication with executives, management, staff, and vendors to ensure proper operations of the company
- Established KPIs to monitor and evaluate operational performance, leading to improvement in overall productivity
- Developed, implemented, and maintained quality assurance protocols for customer service, human resources, sales, and marketing departments
- Led change management initiatives to enhance employee engagement and mitigate resistance during transitions
- Maintained record of all company finances, including earnings and expenses
- Implemented and streamlined operational processes to improve efficiency and reduce costs.
Marketing Director
MartinCSI
Columbus, OH
09.2015 - 04.2017
- Participated and adopted an Agile work environment to create marketing efficiencies
- Collaborated with cross-functional teams to develop and execute marketing strategies aligned with business goals and objectives
- Developed and implemented all company-wide marketing campaigns and events while bringing marketing ideas to fruition
- Conducted competitor analyses to identify opportunities for market expansion and innovative positioning
- Curated company newsletters that communicated project updates, achievements, and industry insights to enhance client relations
- Implemented SEO strategies that enhanced online visibility, resulting in an increase in website traffic and business opportunities.
Senior Marketing Manager
Smartravel
Cincinnati, OH
05.2010 - 09.2015
- Maintained and analyzed marketing department budget of over $1,000,000 dollars annually
- Managed a team of 3 marketing managers, 2 assistant marketing managers, and over 90 brand ambassadors
- Planned, negotiated, and executed hundreds of events annually for event marketing teams to collect leads
- Conducted profit & loss reports, forecasted lead amounts per event, and cost per lead analyses using Excel
- Worked cohesively with graphic designers to create exhibit displays, signage, branding, digital and paper leads, and other marketing collateral
- Spearheaded the successful creation and launch of a new website and user-friendly interface, resulting in an increase to SEO and company awareness.
Education
Bachelor of Science - Marketing
Miami University Farmer School of Business
Oxford05.2024
Associate of Arts - Interior Design
The Art Institute of Ohio-Cincinnati
Cincinnati, OH12-2006
Skills
- Marketing Strategy
- Public Relations
- Customer Relationship Management
- Strategic Communications
- Social Media Management
- Business Development
- Creative Writing
- Project Coordination
- Content Curation
- Concept Development
Certification
- Agile Certified Professional, August 2022
- State of Ohio Notary Public, Expires December 2025
Timeline
Content Writer
Venue Magazine
11.2021 - 02.2024
Business Operations Manager
Smartravel
02.2020 - 11.2021
Marketing Director
MartinCSI
09.2015 - 04.2017
Senior Marketing Manager
Smartravel
05.2010 - 09.2015
Bachelor of Science - Marketing
Miami University Farmer School of Business
Associate of Arts - Interior Design
The Art Institute of Ohio-Cincinnati
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