LAURA MARTINEZ
Austin
Summary
Experienced Marketing Manager with 10 years of experience in serving local businesses such as restaurants, boutiques, and home improvement. As well as a corporate retail and studio space. Skilled in analyzing data and identifying strategic opportunities for backlinks. Strong problem-solving and communication skills. Results-oriented professional focused on driving business growth and achieving marketing objectives.
Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
2
2
years of professional experience
Work History
Store & Studio Manager
URBN corp
Austin
04.2025 - Current
- Managed studio operations to ensure smooth daily workflow and efficiency.
- Coordinated schedules for team members and studio resources to optimize workflow.
- Maintained inventory of supplies and equipment for optimal usage.
- Led staff training sessions to enhance skills and knowledge in studio practices.
- Collaborated with creative teams to support project development and execution.
- Communicated with external vendors to facilitate timely delivery of materials and services.
- Monitored daily operations within the studio environment.
- Trained new employees and fostered staff morale through coaching and team-building activities.
- Compiled reports on project progress and performance metrics to track studio outcomes.
Marketing Consultant
Nexstar Media Group Inc.
El Paso
04.2024 - 04.2025
- Facilitated focus groups and surveys to gather consumer feedback, informing product development decisions.
- Conducted market research identifying new opportunities, driving product innovation.
- Managed social media accounts, developing content calendars and maintaining consistent engagement with audience.
Marketing Director
Triple A Restaurant Group
- Managed the Marketing Department for Triple A Restaurant Group
- Increased audience and sales through effective marketing strategies
- Hired and supervised a team of marketing professionals
- Oversaw social media management and engagement to enhance brand visibility
- Developed and maintained the company's website to attract and inform customers
- Develop and implement marketing strategies and plans to increase customer base and revenue for Triple A Restaurant Group, taking into account the current market trends and competitor analysis.
- Identify and capitalize on emerging marketing trends and technologies to stay ahead of the competition
- Collaborate with internal teams to develop promotions and campaigns that align with Triple A Restaurant Group's brand and target audience.
- Collaborate with the culinary team to create innovative and unique menu offerings that align with the overall marketing strategy of Triple A Restaurant Group
- Analyze customer feedback and market research to identify areas for improvement in Triple A Restaurant Group's marketing strategies and campaigns
- Analyze customer feedback and conduct market research to identify areas for improvement in Triple A Restaurant Group's marketing campaigns and strategies
- Develop and execute customer loyalty programs to enhance customer retention and drive repeat business for Triple A Restaurant Group
Marketing Manager
Mas Y Menos LLC
- Planned and hosted successful events to increase brand awareness in the community
- Managed social media platforms and created engaging content to attract new customers
- Oversaw newsletter management to keep customers informed about promotions and new menu items
- Develop and implement marketing strategies to promote the company's products or services in the highly competitive market, ensuring maximum visibility and customer engagement.
- Identify and evaluate potential partnerships and collaborations with other local businesses to expand brand reach and increase customer base.
Social Media Manager
UrNewImage
- Newsletter management, blog management, social media management
- Hired a team for the salon, grew audience and online presence, hosted events in the community
Education
Bachelors Degree - Business Economics
The University of Texas At El Paso
El PasoSkills
- Strategic planning
- Problem-solving
- Communication
- Marketing strategy
- Customer retention
- Data analysis
- Social media management
- Market research
- Website development
- Event planning
- Brand awareness
- Studio management
- Inventory control
- Team leadership
- Project coordination
Languages
- English
- Spanish
Timeline
Store & Studio Manager
URBN corp
04.2025 - Current
Marketing Consultant
Nexstar Media Group Inc.
04.2024 - 04.2025
Marketing Director
Triple A Restaurant Group
Marketing Manager
Mas Y Menos LLC
Social Media Manager
UrNewImage
Bachelors Degree - Business Economics
The University of Texas At El Paso