LAURA MARTINEZ VALDOVINOS
Oceanside,California
Summary
Results-driven sales professional with proven experience in driving revenue growth and leading high-performing teams. Skilled in strategic planning, client relationship management, and effective negotiation. Strong focus on collaboration and adaptability, ensuring seamless alignment with organizational goals and changing market demands. Known for exceptional communication and leadership abilities that foster team success and client satisfaction.
Overview
10
10
years of professional experience
Work History
GROUP SALES MANAGER
Courtyard Capitol Hill/Navy Yard
Washington, DC
05.2025 - 01.2026
- Executed strategic group sales initiatives resulting in a 63% increase in total hotel sales within three months.
- Developed and maintained relationships with 40+ embassies, government agencies, and international organizations, strengthening long-term market positioning.
- Implemented upselling and value-added packaging strategies, delivering a 55% increase in ancillary and event revenue.
- Led cross-functional team initiatives to enhance customer experience in group events.
SALES MANAGER
Glover Park Hotel
Washington, DC
05.2024 - 05.2025
- Executed strategic group sales initiatives resulting in a 63% increase in total hotel sales within three months.
- Led sales team to exceed revenue targets through strategic planning and targeted marketing initiatives.
- Developed and implemented training programs to enhance team performance and customer engagement.
Area Director of Sales / General Manager
Hotel Investment Group
San Diego, CA
08.2022 - 05.2024
- Directed sales strategy and execution for multiple Marriott and Hilton-branded hotels, overseeing group, corporate, and transient segments.
- Managed full sales budgets, forecasts, and production reports, consistently exceeding annual revenue goals.
- Drove a 20% increase in tourist-driven bookings through partnerships with destination marketing organizations and travel stakeholders.
- Collaborated with ownership and revenue management to align pricing, demand strategies, and long-term growth plans.
EXECUTIVE MEETING SALES MANAGER
Hilton Washington DC/Rockville Hotel & Executive Meeting Center
Rockville, MD
09.2021 - 08.2022
- Led executive meeting and conference sales, managing complex room blocks, space utilization, and F&B programs.
- Controlled event budgets, maximizing revenue while maintaining high service standards.
- Prepared and reviewed BEOs, group resumes, rooming lists, and financial approvals in collaboration with operations and finance teams.
SALES MANAGER
Courtyard by Marriott Alexandria Pentagon South
Alexandria, VA
03.2020 - 08.2021
- Increased RevPAR by 36% and occupancy by 28% by implementing dynamic pricing strategies and tailored marketing initiatives for global and embassy-related markets.
- Ensured seamless event execution with precise BEO creation and coordination across cross-functional teams to support embassy and multinational group requirements.
- Led sales team to exceed revenue targets through strategic planning and targeted marketing initiatives.
GENERAL MANAGER/DIRECTOR OF SALES
Hampton Inn/TownePlace Suites
Vista, CA
07.2016 - 02.2020
- Directed daily operations to enhance guest experience and satisfaction.
- Developed and executed sales strategies that sustained strong occupancy and profitability year over year.
- Achieved a 95% guest satisfaction score through service excellence and team engagement.
- Led both sales and hotel operations for two properties, overseeing revenue, staffing, and guest satisfaction.
Education
Certificate of Achievement - Event & Meeting Management
California State University San Marcos
San Marcos, California06-2016
Bachelor of Science Degree - Hospitality Management
Mira Costa College
Oceanside, California06.2018
Skills
- HOSPITALITY MANAGEMENT: Director of Sales, Event Manager, Operations, Housekeeping Management
- PEOPLE MANAGEMENT: Training & Development, Staffing, Scheduling, Performance Evaluation, Conflict Resolution
- PROPERTY MANAGEMENT SYSTEM (PMS): Marriott’s Fosse, Hilton’s OnQ, Opera, Hotel Key, Delphi, Sales Pro, STS- Sales Training System
- LANGUAGES: English (Native) and Spanish (Native)
Timeline
GROUP SALES MANAGER
Courtyard Capitol Hill/Navy Yard
05.2025 - 01.2026
SALES MANAGER
Glover Park Hotel
05.2024 - 05.2025
Area Director of Sales / General Manager
Hotel Investment Group
08.2022 - 05.2024
EXECUTIVE MEETING SALES MANAGER
Hilton Washington DC/Rockville Hotel & Executive Meeting Center
09.2021 - 08.2022
SALES MANAGER
Courtyard by Marriott Alexandria Pentagon South
03.2020 - 08.2021
GENERAL MANAGER/DIRECTOR OF SALES
Hampton Inn/TownePlace Suites
07.2016 - 02.2020
Bachelor of Science Degree - Hospitality Management
Mira Costa College
Certificate of Achievement - Event & Meeting Management
California State University San Marcos