Laura McDermott
New York
Summary
Dynamic retail leader with a proven track record excelling in strategic events and brand development. Expert in optimizing results and cultivating high-performing teams. Adept at leveraging market insights to drive profitability and enhance customer engagement through innovative experiential marketing initiatives. Strong business acumen paired with exceptional leadership skills.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Store Director
Arcteryx
New York, NY
2020 - Current
- Business Acumen: Owns P&L and drives profitability through data-led decision-making, labor and expense control, and optimized inventory strategies.
- Events & New Store Openings: Lead end-to-end execution of in-store activations and new store launch events, delivering high-impact brand moments that drive traffic, conversion, and cultural relevance
- Brand Affinity in Key Markets: Build localized brand equity through community partnerships, ambassador programs, and experiential marketing that deepens loyalty and drives brand effinity
- Performance & Talent Leadership: Develop high-performing teams through structured performance management, succession planning, and talent strategy
Regional Manager
Arcteryx
New York, NY
2025 - 2026
- Drove regional performance and comp growth strategies, leveraging sales, KPI, and labor insights to identify opportunities and implement action plans
- Partnered cross-functionally on talent, workforce, and budget planning, supporting succession planning, recruitment alignment, and labor optimization
Executive Assistant- Chief Retail Officer
Amer Sports Canada
Vancouver, Canada
2019 - 2020
- Managed executive calendars, scheduling meetings, and coordinating travel arrangements
- Organized company events, collaborating with vendors to ensure successful execution of logistics and budgets.
- Prepared comprehensive reports and presentations, ensuring accuracy and alignment with organizational goals.
Marketing and Sales Coordinator
Vancouver Film Studios
Vancouver, Canada
2013 - 2019
- Led end-to-end planning and execution of client, staff, and executive events, including concept development, vendor management, budgeting, and post-event analysis
- Directed rebranding of studio facilities, overseeing updates to signage, website, and visual identity to strengthen brand positioning
- Produced and managed an annual event series for the Young Presidents Organization, driving engagement through curated programming and seamless execution
Education
Bachelor of Arts - Film And Television
JMC Accademy
Melbourne Australia12-2008
Skills
- Event Strategy & Community Engagement
- Brand Development & Market Positioning
- Business Acumen & Performance Optimization
- Leadership & Talent Development
- Connection Focused Collaborator
Certification
• Business Law (BLAW 3100) - BCIT
• Introduction to Marketing - UBC
• Critical Incident Training
• First Aid Certified
Timeline
Store Director
Arcteryx
2020 - Current
Regional Manager
Arcteryx
2025 - 2026
Executive Assistant- Chief Retail Officer
Amer Sports Canada
2019 - 2020
Marketing and Sales Coordinator
Vancouver Film Studios
2013 - 2019
Bachelor of Arts - Film And Television
JMC Accademy