Laura McKenny
Homewood,AL
Overview
6
6
years of professional experience
Work History
Associate Wedding Planner
Occasions By Symone Shaw
Homewood, AL
03.2021 - Current
- Executed advertisements, promotions and branding campaigns to attract new clients.
- Assisted in the creating of tailor-made wedding plans to maximize client budget, keep client happy and cultivate referrals.
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out events smoothly and proficiently. Likewise, coordinated florists, photographers and musicians for several weddings.
Class Projects
University Of Alabama
Tuscaloosa, AL
08.2019 - 06.2021
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms. For example, tracking sales and effectiveness of the 2020 Gillette campaign to optimize department advertising and online engagement.
- Evaluated changes in the marketing, public relations, and advertising industries and their social media trends to remain current using various sites and applications.
Public Relations Intern
Troy Sav-A-Life, Inc
Troy, AL
02.2019 - 04.2019
- Executed components of fundraising and event planning, including event promotions, contacting donors and volunteers, and setting up media interviews for March Annual Auction and Dinner event.
Class Projects
Troy University
Troy, AL, AL
- Created crisis communications plan for the City of Troy, AL, with classmates that included detailed environmental, internal, and external crisis plan for the City of Troy.
- Created and presented a campaign book for a local seasoning product, Stan’s Stuff, that included a press release, brochure, newspaper ad, magazine ad, and a billboard ad.
- Created and presented a crisis communication plan for the City of Troy, Alabama, that worked to provide tools and techniques to effectively communicate during crises such as natural disaster, internal crisis, and external crisis.
Assistant Boss
The Confetti Crate
Troy, AL
04.2016 - 09.2018
- Managed all social media platforms by monitoring customer questions or complaints and created posts weekly to promote new products and deals.
- Created newsletters to inform customers of events and promotions via Mailchimp.com.
- Coordinated with team members in buying and marketing new products sold in store.
- Helped organize, decorate, and promote Christmas Open House and The Confetti Crate's annual Birthday Party.
Education
Master of Arts - Advertising And Public Relations
The University of Alabama
Tuscaloosa, AL06.2021
Bachelor of Science - Communications, Public Relations
Troy University
Troy, AL05.2019
Skills
- CITI Certified
- Public speaking
- Press releases
- AP, MLA and Chicago Manuals of Style
- Social media engagement
- Adobe InDesign
Timeline
Associate Wedding Planner
Occasions By Symone Shaw
03.2021 - Current
Class Projects
University Of Alabama
08.2019 - 06.2021
Public Relations Intern
Troy Sav-A-Life, Inc
02.2019 - 04.2019
Assistant Boss
The Confetti Crate
04.2016 - 09.2018
Class Projects
Troy University
Master of Arts - Advertising And Public Relations
The University of Alabama
Bachelor of Science - Communications, Public Relations
Troy University
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