Laura Romero
Indianapolis,IN
Summary
Dynamic and results-driven professional with a diverse skill set in product specialization, client relations, data management, and event logistics. Proven experience in managing customer interactions, generating leads, and supporting promotional events and conferences. Skilled in research assistance, project support, and public speaking. Certified in AI Fundamentals with proficiency in Microsoft Office Suite, Salesforce Service Delivery, R Markdown, and Google Workspace. Bilingual in English and Spanish, with a strong focus on problem-solving, organization, and accessible communication. Adept at driving sales-oriented service and delivering exceptional client experiences.
Overview
4
4
years of professional experience
Work History
Event Manager
Luminar Technologies | Magic Leap | Avrio Analytics | Workday | Google | Facebook
11.2019 - 10.2023
- Event Management: Large-scale events, including CES, AWE, S Dreamforce, Google Campus events, and Facebook's Holiday Party, ensuring seamless logistics and smooth attendee/employee experiences.
- Led and trained teams of brand ambassadors, facilitating training materials via email to ensure consistency and effectiveness.
- Client and Attendee Engagement: Coordinated client meetings, guided attendees to booths, and assisted with sign-ups and event flow, enhancing customer interactions and maximizing lead generation.
- At Magic Leap, managed demo sessions, scheduled demos, and facilitated attendee experiences using immersive technologies
- At Avrio Analytics, supported demos for first responder training simulations, guiding users through VR training scenarios.
- Managed multi-user collaboration and remote assistance tools, ensuring attendees had hands-on experience with virtual workflows and 3D demos
- Brand and Product Knowledge: Provided detailed product knowledge and highlighted unique value propositions of each brand to event attendees, fostering customer interest and driving sales
- Lead Generation & Sales Support: Facilitated lead generation efforts, identifying potential clients and capturing key contact information for follow-up
- Training and Support: Developed and distributed training materials to brand ambassadors for Facebook and Magic Leap, ensuring proper execution of product demos and customer engagement strategies.
Product & Lead Generation Specialist
Event Link
09.2021 - 08.2023
- Managed and executed automotive events, overseeing the generation of leads for potential Nissan, Chevrolet, and Toyota customers
- Led a team of brand ambassadors and labor staff, ensuring efficient event execution and excellent customer interaction
- Spearheaded lead generation efforts through surveys, engaging potential customers and gathering valuable insights to drive future sales and marketing strategies
- Coordinated event logistics, managing schedules, resources, and staff to ensure smooth operations and maximize lead capture
- Collaborated with sales and marketing teams to tailor survey content and optimize customer engagement during events
- Successfully generated high-quality leads, contributing to increased brand awareness and customer acquisition for Nissan and other automotive brands
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
Education
Bachelor of Arts - Data Analytics And Machine Learning
Ball State University
Muncie, IN05-2026
Research
CITI Programs
09.2024
Building A Business With AI
Maven Institute
08.2024
Generative AI Fundamentals
Databricks
07.2024
Entrepreneurship Project Planning
Ball State University
Muncie, IN01.2024
Skills
Bilingual (Spanish/English)
Client & Sales Communication
Sales Support & Lead Generation
Research & Data Collection
Event Coordination & Sales Promotions
Microsoft Office Suite
Salesforce Service Delivery
R Markdown
Google Workspace
Registration management
Problem-solving abilities
Public Speaking
Hobbies and Interests
Podcasting
Reading & Poetry
Volunteering & Advocacy
Zumba & Fitness
Technology & Innovation
Projects/Collaborations
Social Saturdays WOMEN & AI Host
Hosted Social Saturdays, an event series dedicated to empowering women and non-technical talent from all backgrounds to explore the potential of AI .Curated interactive sessions and discussions, fostering a community of learning and collaboration in AI and tech.
Help a supportive network that encourages lifelong learning and the advancement of non-technical professionals in the AI field.
Manos Unidas
Developed the Manos Unidas Latino Community Alliance Project, a nonprofit initiative conceived at the Ball State Entrepreneurial Institute. The project focuses on creating and enhancing business models, providing educational resources, and leveraging AI technology tools to promote financial sustainability and drive positive social impact, all while aligning with the mission of the Manos Unidas Latino Community Alliance.
Spanish Neurology Toolkit
Partnered with the Child Neurology Foundation to translate epilepsy toolkits, broadening reach within Spanish-speaking communities.
Timeline
Product & Lead Generation Specialist
Event Link
09.2021 - 08.2023
Event Manager
Luminar Technologies | Magic Leap | Avrio Analytics | Workday | Google | Facebook
11.2019 - 10.2023
Research
CITI Programs
Building A Business With AI
Maven Institute
Generative AI Fundamentals
Databricks
Entrepreneurship Project Planning
Ball State University
Bachelor of Arts - Data Analytics And Machine Learning
Ball State University
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