Laura Segarra
Philadelphia,PA
Summary
Enthusiastic BS-MBA graduate eager to contribute to team success through hard work, creative vision, and critical thinking. I possess the adaptability and problem-solving abilities essential for effective team leadership while also being keen on acquiring new skills. Passionate about leveraging my expertise to drive sustainability initiatives within the fashion industry, I am committed to becoming a part of the solution.
Overview
2
2
years of professional experience
Work History
Visual Merchandiser and Sales Representative
Spicy Colada
08.2023 - 01.2024
- Directed weekly visual merchandising for window display and in-store displays.
- Assisted customers with styling for both everyday outfits and special events.
- Carried out daily sales of $3,000-$5,000.
- Co-created media content across various social media platforms for 34,000 followers daily.
Jewelry Display Design for Store Opening:
- Directed creative research.
- Selected displays based on store aesthetic and fixed budget.
- Administered final display set up.
Merchandising Assistant
FewModa
03.2022 - 09.2022
- Prepared women's Spring/Summer and Fall/Winter showroom for buyers.
- Managed the tracking of products coming in and out of the office (Excel and PPT).
- Assisted in Women's Spring/Summer (Dresses, tops, and bottoms) and Fall/Winter (Sweaters, dresses, vests, jackets, and jeans), photoshoots with preparation and styling bi-monthly.
- Carried out trend intelligence using WGSN and BoF.
- Executed selling reports in Excel.
Education
MBA - Supply Chain And Logistics
Drexel University
Philadelphia, PA09.2024
Bachelor of Science - Design And Merchandising
Drexel University
Philadelphia, PA09.2023
Skills
- Brand and Consumer Research
- Retail Analytics and Trend Intelligence (WGSN and EDITED)
- Retail Math for Operations
- JOOR Digital Wholesale Management
- Retail Competitor Analysis
- AIMS 360 Resource Planning
- Adobe Creative Suite
- Fashion Trend Awareness
- Design Visualization
- Assortment Planning and Allocation; Pivot tables and Pivot charts (Excel)
- Visual Merchandising
- Customer Service
- Space Planning
Languages
Spanish
Native or Bilingual
Timeline
Visual Merchandiser and Sales Representative
Spicy Colada
08.2023 - 01.2024
Merchandising Assistant
FewModa
03.2022 - 09.2022
MBA - Supply Chain And Logistics
Drexel University
Bachelor of Science - Design And Merchandising
Drexel University
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